Disha NEET Physics Guide for classes 11 and 12.pdf
Measuringsocialmediaimpact ead iworkshopjun2012
1. Social Media
Strategy:
Produced by Tony Roberts
for EADI
based on original presentation
Created by Vanessa and Colin Rhinesmith
and shared on Slideshare
This presentation is licensed by Tony Roberts
under a Creative Commons Noncommercial Attribution Share Alike 3.0 Unported license.
2. Table of Contents:
Review & Expectations
inc. yesterday's questions
Social Media Work-flow
Metrics for Measurement
Definitions & Tools
Aligning metrics to strategy
Resources
3. Answers:
Qu.1. Why does Google analytics report
different stats than my web server stats or
other analytics tools?
Ans.1.
http://support.google.com/googleanalytics/bin/answer.py
Ans.1. Compare apples with apples i.e. stick
with Google Analytics and compare week on
week and month on month
Qu.2. Survey Monkey & other provide 'best
practice' examples of questions - both
quantitative & qualitative. See
http://www.questionpro.com/a/showSurveyLibrary.do?su
http://de.surveymonkey.com/
Qu.3. Alumni & Corporate brainstorm
5. Sample Social Media
Workflow:
Step 1: Publish an editorial, personal story or research piece to
website or blog
Step 2: Shorten the URL using http://bit.ly/
Step 3: Tweet about story & share short link on Twitter
Step 4: Comment on Facebook status & share short link
Step 5: Monitor
Beware of Automation: and measure success
Cross posting between your blog,
Step 6: Modify practice on basis of
Twitter and Facebook might seem lessons learned i.e. was it
easy, be sure to treat each space
viewed / re-posted more on Twitter or Facebook? Would picture or
separately. Online users do not like
video help?
automated content and are quick to
call out offenders.
9. Enable Sharing
Top Tips to get amplified (shared, retweeted, re-posted)
Add Value
Be Sensational!
Use photos, infographics, video
Add This: social media buttons
https://www.addthis.com/get/sharing#.T_NgmUilgUQ
19. Strategy Management
Gain internal consensus around strategy
Secure resources to implement
(Adwords – intern – extra hours)
Assign staff responsibilities
Establish internal use policies and user guidelines of
what you deem appropriate as well as inappropriate
Quarterly review against agreed indicators
20. Measure Success
Set Up analytics tools to measure progress against your social
media strategy
Create management sub-set of indicators to report back to boss /
team / Board
Quarterly review against agreed indicators
22. What Are Your Next Steps?
Please take 30 minutes to review your draft strategy, success
indicators, tools & tactics and think about
3 solid next steps that you will take this month.
Discuss your next steps with your partner and be prepared to
share them with the group.
23. Conclusion:
Websites, blogs, social networks are just tools – garbage in – garbage
out.
Analytics tools are not analysts – the data that they produce requires
intelligent interpretation by humans.
Take your time learning how to use the tools effectively
Identify the tools best for your organisation / strategy
Respect your capacity and the resource/time capacity of your
organisation
Be flexible and dynamic: your operating environment and your
target users are.
25. Resources:
The Social Media Guru
http://www.youtube.com/watch?v=ZKCdexz5RQ8
Web Analytics
http://en.wikipedia.org/wiki/Web_analytics
Google Analytics
http://www.google.com/analytics/
Facebook Insights
http://mashable.com/2010/09/03/facebook-insights-guide/
Bit.ly
http://techpresident.com/blog-entry/measuring-social-media-impact-bitly-vs-google-analytics
What your Klout Score Really Means
http://www.wired.com/business/2012/04/ff_klout/
26. Resources:
Return On Investment Calculator for Social Networking
http://www.frogloop.com/social-network-calculator
The ROI of Social Media
http://nten.org/blog/2008/01/11/the-roi-of-social-media
5 Ways to Measure your Social Media
http://www.fuzzone.com/blog/919/social-media-marketing/5-wa
What Does a Social Media Strategy looks like?
http://blog.coherentia.com/index.php/2010/07/what-does-a-soci
Add This: social media buttons
https://www.addthis.com/get/sharing#.T_NgmUilgUQ
27. Tony Roberts, ICT4D Centre
Royal Holloway, University of London
Contacts:
Thank you!
tonyroberts@hotmail.com
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Based on an original presentation given by Colin Rhinesmith
License = creative commons share alike 3.0