How do we know that jumping into Social Media actually creates value?
This is a presentation that was done by Tony Steward at the Echo 2010 Conference in Dallas, Texas.
9. Social Media is...
• tech that enables high
access to publishing,
contributing and social
interaction around media
online.
• a transformation in
communication from
broadcast monologues to
social media dialogues -
high in potential for
establishing online
communities.
Examples:
•Facebook (Social Network)
•Blogs (Wordpress,
Posterous)
•Updates (Twitter)
•Video (YouTube)
•Collaboration (Wikis, Wave)
•Location (Foursquare)
•Conversation (Comments)
•Pictures (Facebook, Flickr)
10. Briefly, Social Media is...
A scalable, global tool
used to leverage or
catalyze.
A new model of
conversational
communication.
12. • When you know who you are. (Identity/Mission)
• When you establish your intent. (Goals)
• When you define success. (Measurables)
• When you put the audience’s experience first.
(Humility)
• When you follow through. (Hustle)
14. ThePornEVent.com PLan
•Mission: “.. fully devoted to Christ.”
•Goals: Create an event to better
connect and care for porn addicts.
•Measurables: 5,000+ attendance,
75 group leaders, 20% attend Church
Online, 15% response to Key Action.
•Humility: Couldn’t build tech to
support, cloned segments, stand
alone.
•Hustle: Organizing leaders, to days,
to groups, to people, and quality
checks.
16. •Mission: “.. fully devoted to Christ.”
•Goals: To connect better with new
attenders during popular series.
•Measurables: Average Weekly
Attendance 7,500, 30 Meetups,
Increase “time on site” by 15 seconds,
8,000 PDF downloads (key low
action).
•Humility: Reasonable expectations
of individual’s experience
environment.
•Hustle: Scripting, Extra
DINNER AND A MOVIE PLAN
17. Is Social Media
Worth It?
• Tony Steward
• http://twitter.com/tonysteward
• http://lifechurch.tv
• tony.steward@lifechurch.tv