Pluntz is a proposed startup that aims to provide online streaming of EDM concert and festival performances. It recognizes that while there are over 50 million EDM fans, only around 450,000 actually attend live events each year due to issues with cost, location, and lack of access to recordings of performances they have attended. The business model involves hosting and streaming high quality videos of performances, earning revenue from pay-per-view access, ads and endorsements. The founders have created projections showing potential user growth and revenue streams by the fourth year of operation.

1. pluntz
EDM Anywhere
facebook.com/pluntz
@pluntzapp
Thursday, March 8, 12

2. From Our OAP
EDM Market is big, very big.
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3. Problem
~50 Million
EDM Fans
~450 K EDM
Event Attendees
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4. Thursday, March 8, 12

5. "I like EDM music, but am not enough of a fan
to search out concerts, pay the high prices, and
make the effort to travel there."
Thursday, March 8, 12

6. "I like EDM music, but am not enough of a fan
to search out concerts, pay the high prices, and
make the effort to travel there."
“It sucks when I can't find a good YouTube
video of the performance I was at."
Thursday, March 8, 12

7. "I like EDM music, but am not enough of a fan
to search out concerts, pay the high prices, and
make the effort to travel there."
“It sucks when I can't find a good YouTube
video of the performance I was at."
"As EDM Concerts/Festivals have been drawing
more attention, the prices to attend have risen
accordingly. This is making it more difficult to attend
as many as I would like each month."
Thursday, March 8, 12

8. Thursday, March 8, 12

9. Thursday, March 8, 12

10. Of 245 Surveyed EDM Fans...
Reasons for Not Attending
200
64% 64%
150
55%
100 38%
29%
20%
50
9%
0
Too Expensive Too Far Time Conflict No Friends Uninterested Unknown DJ Other
Thursday, March 8, 12

11. Of 245 Surveyed EDM Fans...
56%
41% 59% 30%
14%
Low Attendance [0-3 Events]
Willing to Pay
Medium Attendance [4-9 Events]
Not Willing to Pay
Low Attendance [0-3 Events]
Thursday, March 8, 12

12. Business Model
Hosting and
Bandwidth Pay-per-video
Audio and Visual Ads &
Production Endorsement
High Quality Audio/Video
Forum Community
Accumulated
Artist Royalties User Data
Transaction Costs Music Referrals
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13. 4
4
Assumptions Pluntz'Growth'Projec0ons'
•50M EDM Fans Starting
•8% Year 4 Market Share
•5% Users Pay $4.99/Video
•1.5 Videos/Month
•50% Artist Revenue Share
•P/V after 100,000 users
Thursday, March 8, 12

14. 4
4
Assumptions Pluntz'Growth'Projec0ons'
•50M EDM Fans Starting
•8% Year 4 Market Share
•5% Users Pay $4.99/Video
•1.5 Videos/Month
•50% Artist Revenue Share
•P/V after 100,000 users
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15. Sales & Marketing
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16. Sales & Marketing
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17. Sales & Marketing
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18. Sales & Marketing
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19. Sales & Marketing
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20. Sales & Marketing
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21. Sales & Marketing
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22. Sales & Marketing
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23. Sales & Marketing
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24. Sales & Marketing
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25. Partners
Artists and Labels Video Production Event Companies
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26. Partners
Artists and Labels Video Production Event Companies
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27. Risks
Content Competitor
Market Risk
Acquisition Risk
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28. Risks
Content
Acquisition
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29. Risks
Content
Acquisition
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30. Risks: Content Acquisition
Rights to Artists’
performance?
Yes No
Event company
Consent from
has recording of
artist/venue?
event?
Yes No Yes No
High Quality
Use Enconcert Use Enconcert No Video
Video
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31. Lance Zhao
-BS MS&E ’12
-Finance & Business Operations
-Event Attendee
Tony Jin
- BS CS ’13
- UI/UX & Software Design
- DJ
Victor Em
- BS MS&E ’13
- Marketing & A/B Testing
- Listener/Blogger
Vinh Bui
-BS ME ’12
-Design & Project Management
-Dancer/Glover
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32. Thursday, March 8, 12

33. Thursday, March 8, 12

34. RoadMap
Team Needs
Hire a backend programmer
Acquire legal team
Major Goals
Gain critical mass of users
Partner with music blogs and artists
Produce our first video at ETD Pop
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35. Funding
150K Angel Investment for the first year
Costs
Server/Bandwidth Costs
Equipment Costs
Event Attendance
Living Expenses
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36. pluntz
facebook.com/pluntz
@pluntzapp
Thursday, March 8, 12

37. pluntz
Questions?
facebook.com/pluntz
@pluntzapp
Thursday, March 8, 12