The document summarizes a presentation given by Tony Wood at Internet World 2012 on paid content strategies. It discusses various paywall models like tease walls, which only show a preview, metered walls, which allow a set number of free articles, and time-based walls. It also covers multi-channel delivery across devices and building systems with flexibility, analytics, and continuous innovation to engage subscribers over time. The presentation emphasized choosing business models to fit each publication and delivering content on any platform.

1. Internet World 2012
Paid Content Strategies
Presenter: Tony Wood
Experts in eZ Publish consulting & development

2. “Stay committed to your decisions, but stay
flexible in your approach”
various people claim this

3. Internet World 2012 - London
What will you take-away
➜ Paywall strategies
– Tease | Glass
– Metered | Time | License
➜ Multi-channel delivery
– Mobile | Tablet | Phone | Desktop
– Syndication
Experts in eZ Publish
VisionWT.com consulting and development

4. 100’s of eZ projects
10 Years of experience
Publishing focus
Longest UK partner
Strategy
Analysis/Consulting
Development
Support
Training

5. Vision is now part of
Experts in eZ Publish
VisionWT.com consulting and development

6. Internet World 2012 - London
Why have paid content?
To give our customers great content to
ensure they can stay with us for a long
time.
Experts in eZ Publish
VisionWT.com consulting and development

7. Types of Paywalls

8. Internet World 2012 - London
Tease paywall
➜ Show no articles
➜ Show only first paragraph
➜ Rest subscription based
Experts in eZ Publish
VisionWT.com consulting and development

9. VisionWT.com

10. VisionWT.com

11. VisionWT.com

12. Internet World 2012 - London
Glass paywall
➜ Show selected pages for free
➜ Pages picked by
– editor
– system
– taxonomy
➜ Rest subscription based
Experts in eZ Publish
VisionWT.com consulting and development

13. VisionWT.com

14. Internet World 2012 - London
Metered paywall
➜ Free pages are on a meter after register
➜ Meters:
– number of pages
– amount of time : minutes/hours/days
– ads watched
➜ Rest subscription based
Experts in eZ Publish
VisionWT.com consulting and development

15. VisionWT.com

16. VisionWT.com

17. Internet World 2012 - London
Time paywall
➜ Older content for free
➜ Subscription based:
– Hour
– day
– Week
Experts in eZ Publish
VisionWT.com consulting and development

18. VisionWT.com

19. Internet World 2012 - London
B2B Site license
➜ Entire site is locked down and you buy a
license
Experts in eZ Publish
VisionWT.com consulting and development

20. Multi-Channel

21. Internet World 2012 - London
Building for the future
➜ Flexibility
➜ Business Intelligence
➜ Subscriber profile intelligence
➜ Consistent brand
➜ Continuous innovation
➜ Commerce innovation/integration
Experts in eZ Publish
VisionWT.com consulting and development

22. VisionWT.com

23. VisionWT.com

24. VisionWT.com

25. VisionWT.com

26. VisionWT.com

27. Internet World 2012 - London
Summary
eZ Publish give you flexibility
Choose the business models you want
Analytics and recommendation are key
Deliver on any platform
Time is running out!
Experts in eZ Publish
VisionWT.com consulting and development

28. How will you create your vision with technology?
Tony Wood
info@visionWT.com
@tonywood
info@VisionWT.com
+44 207 354 4300 VisionWT.com