1. Social Media Boot Camp Presented By Anthony Verre – Senior Search Marketing Specialist Twitter: @topfloortech | Hashtag: #TFTBootCamp

3. Tenants of Social Media Twitter: @topfloortech | Hashtag: #TFTBootCamp

8. Online Reputation Management (ORM)? Twitter: @topfloortech | Hashtag: #TFTBootCamp

13. How Monitoring Might Have Helped Twitter: @topfloortech | Hashtag: #TFTBootCamp Real World Examples:

14. Twitter: @topfloortech | Hashtag: #TFTBootCamp How Monitoring Might Have Helped

17. Customer Relationship Management (CRM)? Twitter: @topfloortech | Hashtag: #TFTBootCamp

18. Float like a Butterfly. Sting like a Bee. Twitter: @topfloortech | Hashtag: #TFTBootCamp A company must be able to provide quick, effective CRM. It’s crucial in today’s market place. CRM, in the social age, combats negative remarks about your company, products, and service, while responding immediately to a customer’s concerns and reverse the situation. Using social media as a CRM tool, can allow you to earn the trust of the consumer quickly.

19. How to Benefit from Social CRM and ORM Twitter: @topfloortech | Hashtag: #TFTBootCamp In order to benefit from social media, you must become part of the community. Referrals/comments from customers posted to various social platforms who have used your product or service, more often than not, influence a potential customer’s decision to purchase. Social media is a referral program on hyper-active-hyper-drive.

20. Create a Social Media Attack Strategy Twitter: @topfloortech | Hashtag: #TFTBootCamp

22. It’s a Ballroom Blitz (Krieg) Twitter: @topfloortech | Hashtag: #TFTBootCamp

25. Twitter: @topfloortech | Hashtag: #TFTBootCamp It’s a Ballroom Blitz (Krieg) The 3rd Wave Controlling the meme at the 3rd wave is close to impossible, which is why it is imperative in the first two waves that message be engineered but not feel contrived. It’s walking a fine line of control and art. The more strategy you can apply to social media efforts to ensure visibility, branding, and interaction to elicit the desired reaction in a community/communities, the better.

27. Twitter: @topfloortech | Hashtag: #TFTBootCamp Let’s Take Five

28. Twitter: @topfloortech | Hashtag: #TFTBootCamp Workshop

29. Setting Up iGoogle Page Twitter: @topfloortech | Hashtag: #TFTBootCamp What is iGoogle Homepage? iGoogle lets you create a personalized homepage that contains a Google search box at the top, and your choice of any number of gadgets. Gadgets come in lots of different forms and provide access to activities and information from all across the web, without ever having to leave your iGoogle page.

30. Setting Up iGoogle Page Twitter: @topfloortech | Hashtag: #TFTBootCamp Step 1: Create a Google Account (if you don’t have one already)

32. Setting Up Google Alerts Twitter: @topfloortech | Hashtag: #TFTBootCamp Step 3: Set up a Google Alert

34. Configuring Google Reader Twitter: @topfloortech | Hashtag: #TFTBootCamp Step 4: Select “Add Google Reader”

35. Configuring Google Reader Twitter: @topfloortech | Hashtag: #TFTBootCamp Step 5: Settings  “Subscriptions”  “Add to Folder”  “New Folder”

36. Your Google Alerts List

37. Your iGoogle Monitoring Station Twitter: @topfloortech | Hashtag: #TFTBootCamp Basic Set up to monitor your Brand and Product mentions on the web

40. Whew! You Did It! Twitter: @topfloortech | Hashtag: #TFTBootCamp