Using Online News to Drive SEO
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Webinar slides from 03/18/09. There are opportunities to gain advantage from optimizing content according to it’s purpose or goals. In the case of news content, make it easy for consumers and journalists alike to find your message on the channels and in the format they prefer. That means understanding the difference in search behaviors for consumers vs journalists and analysts doing research on companies/individuals.
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Using Online News to Drive SEO
- 1. Using News to Drive SEO 03/18/09 @leeodden TopRank Marketing .com TopRank Blog .com
- 3. Public Relations SEO Digital PR
- 5. MSNBC Digital Network (37.6m) Yahoo! News (34.9m) CNN (33.4m) AOL News (22m) NYTimes.com (17.6m) Tribune Newspapers (15m) Gannett Newspapers (12.4m) ABCNEWS Digital Network (11.5m) Google News (10.5m) Source: Nielsen Online June 2008
- 6. 64% of journalists report that they use either Google or Yahoo! online news services to follow the news. Source: TEKgroup International/Bulldog Reporter Study Sept 2008. Journalist Use of News Search
- 16. PUSH - PULL Outreach: Wire Service Networking Pitching RSS Optimized: Press Release Newsroom Social Media Media Coverage
- 22. Meta Data
- 35. SEO Isn’t Optimizing Parts
- 36. SEO Is Holistic
- 37. Consumers Journalists PR SEO Keyword Glossary Corporate Web Site Optimization Sales Media Coverage Newsroom Releases Newsletters White Papers Case Studies Products Services Demo Freemium Sales/Offer