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CONTENTMARKETINGWORLD.COM | SEPTEMBER 8-11, 2014 | CLEVELAND, OH 
Get the eBook — http://tprk.us/cmvisual14 
Facts Tell, Stories Sell 
What Better Way to Tell A Brand Story 
Than With Visual Content? 
Seeing is believing and there’’’’’’’’’’’’’’’’’’’there’’’there’’there’’’’’’’’’’’there’s s no better way to attract and persuade 
than visual content. As with the enduring images of Alice in Wonderland, 
compelling images help content come to life. Put visual content to work for 
your business and take the advice from these 10 content marketing experts. 
MAGGIE BURKE @MaggieEMCTV 
SENIOR DIRECTOR, CORPORATE MARKETING, EMC CORPORATION 
Good storytelling is all about what we see. If you 
know where to look, the stories are there. 
TIM WASHER @timwasher 
SENIOR MARKETING MANAGER OF SOCIAL MEDIA, CISCO SYSTEMS 
The lesson from Lewis Carroll is that nonsense literature has 
global reach & timeless appeal. Embrace the nonsense! 
BRANT MCLEAN 
DIRECTOR OF BRAND PARTNERSHIPS, TUMBLR 
Images are the preferred currency for communication online & 
sharable content needs to align with platforms, make 
consumption easy & tell a universal story. 
CARLA JOHNSON @carlajohnson 
PRESIDENT, TYPE A COMMUNICATIONS 
Buyers need to “see" content before they understand 
& believe, so make sure your content is visual. 
STEVE CLAYTON @stevecla 
CHIEF STORYTELLER, MICROSOFT 
In a world of information abundance, it is visuals that 
break through & create connections with your audience. 
MARK SCHAEFER @markwschaefer 
EXECUTIVE DIRECTOR, SCHAEFER MARKETING SOLUTIONS 
Ignite your content online & off by creating highly visual 
content, strong calls to action & unique visuals. 
LEE ODDEN @leeodden 
CEO, TOPRANK ONLINE MARKETING 
It’s not enough to inform buyers with content. 
Content needs to make people feel what the brand stands for. 
JIM KUKRAL @JimKukral 
CEO, FUNNERVIDS.COM 
Give new life to your content by repurposing as video. Data + 
animation will engage & inform your audience at the same time. 
JASON MILLER @jasonmillerca 
SENIOR MANAGER, CONTENT & SOCIAL MEDIA, LINKEDIN 
Visuals are the new headlines. Start by adding images to 
your LinkedIn posts and increase comments by 98%. 
PAM DIDNER @pamdidner 
AUTHOR, GLOBAL CONTENT MARKETING 
If you need more images in your content, 
try repurposing existing content in visual ways. 
WANT TO KNOW MORE? 
www.contentmarketingworld.com 
Cleveland, Ohio 
September 8 - 11, 2014 
sponsored by: 
This infographic was created by TopRank® Online Marketing 
*All statistics courtesy of B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Content Marketing Institute and MarketingProfs

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Visual Content Marketing Infographic

  • 1. CONTENTMARKETINGWORLD.COM | SEPTEMBER 8-11, 2014 | CLEVELAND, OH Get the eBook — http://tprk.us/cmvisual14 Facts Tell, Stories Sell What Better Way to Tell A Brand Story Than With Visual Content? Seeing is believing and there’’’’’’’’’’’’’’’’’’’there’’’there’’there’’’’’’’’’’’there’s s no better way to attract and persuade than visual content. As with the enduring images of Alice in Wonderland, compelling images help content come to life. Put visual content to work for your business and take the advice from these 10 content marketing experts. MAGGIE BURKE @MaggieEMCTV SENIOR DIRECTOR, CORPORATE MARKETING, EMC CORPORATION Good storytelling is all about what we see. If you know where to look, the stories are there. TIM WASHER @timwasher SENIOR MARKETING MANAGER OF SOCIAL MEDIA, CISCO SYSTEMS The lesson from Lewis Carroll is that nonsense literature has global reach & timeless appeal. Embrace the nonsense! BRANT MCLEAN DIRECTOR OF BRAND PARTNERSHIPS, TUMBLR Images are the preferred currency for communication online & sharable content needs to align with platforms, make consumption easy & tell a universal story. CARLA JOHNSON @carlajohnson PRESIDENT, TYPE A COMMUNICATIONS Buyers need to “see" content before they understand & believe, so make sure your content is visual. STEVE CLAYTON @stevecla CHIEF STORYTELLER, MICROSOFT In a world of information abundance, it is visuals that break through & create connections with your audience. MARK SCHAEFER @markwschaefer EXECUTIVE DIRECTOR, SCHAEFER MARKETING SOLUTIONS Ignite your content online & off by creating highly visual content, strong calls to action & unique visuals. LEE ODDEN @leeodden CEO, TOPRANK ONLINE MARKETING It’s not enough to inform buyers with content. Content needs to make people feel what the brand stands for. JIM KUKRAL @JimKukral CEO, FUNNERVIDS.COM Give new life to your content by repurposing as video. Data + animation will engage & inform your audience at the same time. JASON MILLER @jasonmillerca SENIOR MANAGER, CONTENT & SOCIAL MEDIA, LINKEDIN Visuals are the new headlines. Start by adding images to your LinkedIn posts and increase comments by 98%. PAM DIDNER @pamdidner AUTHOR, GLOBAL CONTENT MARKETING If you need more images in your content, try repurposing existing content in visual ways. WANT TO KNOW MORE? www.contentmarketingworld.com Cleveland, Ohio September 8 - 11, 2014 sponsored by: This infographic was created by TopRank® Online Marketing *All statistics courtesy of B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Content Marketing Institute and MarketingProfs