2. What’s a blog Part web site Part journal Part free-form writing spaces that Have the potential to enhance writing and literaryskills while offering a uniquely stylized form of expression. An effective medium for many business owners who lack strong computer skills A blog is about creating a conversation
3. What’s a blog? A Blog is a web site that often provides commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A Blog is a web site that allows an author to publish instantly from any Internet connection. A blog can be interactive, allowing you and customers to begin conversations, or add information published there.
4. Distinct attributes Unlike threaded discussions, only the author of a blog can create a new topic, called making a post, for a discussion. Unlike email, blogs are sites where authors post in reverse chronological order.
5. Related terms Weblog Blogging Blogger Blogosphere – all blogs, or the blogging community. Also called blogistan or just blogspace.
7. Blog Search Engines Feedster: www.feedster.com Blog Search: www.blogsearchengine.com Google Blog Search: blogsearch.google.com Bloogz: www.bloogz.com Blogdigger: www.blogdigger.com Bloglines: www.bloglines.com Technorati: www.technorati.com
8. What blogs are NOT A place to just turn in papers. A replacement for a message board. Something that will sit there and run itself. Benign, boring document without hyperlinks or references. A place to write in the 3rd person.
9. What blogs ARE A place to share your reflections about your passion. Part of a conversation. A tool to extend class conversation outside the classroom. A place to site your opinions. A place where decision makers are looking to spot trends and opinions. A place to promote yourself and your opinions.
10. Why Should Businesses Blog? Blogs are easy to create. Many are free. Those that are not free are affordable. You can build a worldwide audience for your opinions. You can syndicate your blog, that is, make the blog available to Internet users who subscribe to their blog.
11. Why You Might Not Want to Blog? It takes time to keep a blog updated. No confidentiality. The worldwide audience may be scary.
12. Where to blog LiveJournal WordPress TypePad Moveable Type Posterous Tumblr
13. Features to Look For Reader comments “Track back” to other blog posts Easy RSS feeds Design templates Post to future dates Categories Blogrolls
14. Six habits of good bloggers • If you mention it, hyperlink it. Get a good title. Write and then cut in half. Someone once said, “I would write a shorter letter, but I don’t have time.” Write and then format. Draw a picture. Make sure you set your pages to archive.
15. Blog checklist Blog Title Share Buttons Subscribe by Email Calls to Action Social Media Blog Categories Next Step Comments
17. Blogs Questions Visit www.topsarge.com for details on how we can help you with your social media strategy. http://topsarge.com http://topsargebusinesssolutions.com Time Saving Tips for Social Media Management Thank You @dandotelder dan.elder@topsarge.com http://www.linkedin.com/in/topsarge http://www.facebook.com/tbs.tx Dan Elder, CKMP Collaboration Specialist and Digital Media Advisor dan.elder@topsarge.com
