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Location-Based Services,[object Object],Why it matters,[object Object],Dan Elder, MKMP,[object Object],New Media Advisor,[object Object],dan.elder@topsarge.com,[object Object],http://topsargebusinesssolutions.com,[object Object]
They’re Everywhere,[object Object]
What’s New?,[object Object],Smartphone and either GPS or cell phone towers,[object Object]
Geosocial Networking,[object Object],Geosocial Networking is a type of social networking in which geographic services and capabilities such as geocoding (location) and geotagging (metadata) are used to enable additional social dynamics.,[object Object]
Location-based Services,[object Object],Location Based Services,[object Object],Maps & Navigation,[object Object],Tracking Services,[object Object],Maps & Navigation,[object Object],Application,[object Object],[object Object]
Routing
Assisted Navigation
Friends and Family Finder
Traffic
Vehicle Tracking
Yellow Pages
City Guides
User Generated Contact
Social Networking
Context Advertising,[object Object]
The Magic of Foursquare,[object Object],4 million users (up from 170k late 2009),[object Object],20,000 new users a day,[object Object],Bloomberg, Nov 11, 2010,[object Object]
Humor (Laugh),[object Object]
4sq In a Nutshell,[object Object],Foursquare lets users “check in” using mobile phones when they visit a place or business. Users can see who else has checked in at locations, review businesses and get suggestions for things to do nearby. The service also makes it easier for businesses to tailor offers to users based on their location.,[object Object]
The User’s View,[object Object],The User Experience,[object Object]
Its Starts with an App,[object Object]
Check In,[object Object]
Share Levels,[object Object],Share with  no one,[object Object],Share with  Foursquare Friends (Only),[object Object],Share with Twitter/Facebook friends,[object Object]
Get Points, win Badges,[object Object]
Some Badges,[object Object]
The Mayor,[object Object],Foursquare mayorships are awarded to your customers with the most days checked into your venue over the last 60 days, and only users who have uploaded profile photos are eligible.,[object Object]
Humor (Giggle),[object Object]
Add a Venue,[object Object],Credit: http://www.askdavetaylor.com/how_to_add_venue_business_foursquare.html,[object Object]
Business Sense,[object Object]
7 Essential Tips,[object Object],Business Tips:,[object Object],[object Object]
Use and promote the specials.
Check your analytics and data.
Encourage people to post reviews.
Use the charity angle.

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