Intel vs amd

1. Intel’s “Rebates” And Other
Way Its “Helped” Customer
PRESENTED BY:
TOQEER NASEER

2. Intel’s “Rebates” And Other Way Its “Helped” Customer
 On nov 12 Intel corp. gave to AMD (Advance Micro
Device) $1.25 billion to settle lawsuit.
 AMD’s lawsuit Intel using his monopoly power
unfairly.
 70% market of the Intel world largest manufacturer
micro processer.
 20% market of the AMD 2nd largest market.

3. Intel’s “Rebates” And Other Way Its “Helped” Customer
 It is the difficult to other companies to get market share.
 Because of Intel & AMD hold patents.
 On one have huge investment in billions.
 Both have more experience corp.
 Micro processer cost will be high new company cant
afford it.

4. Intel’s “Rebates” And Other Way Its “Helped” Customer
 AMD was not only who accused Intel to use monopoly
power unfairly.
 May 2009 European commission said Intel unfairly
block AMD.
 November 2009 new York's attorney general sued on
Intel.
 June 2008 japans fair trade commission intel violate the
antitrust law.

5. Intel’s “Rebates” And Other Way Its “Helped” Customer
 FTC said Intel paid to companies buy Intel micro
processer.
 Late 1990s Intel invest hundred of million.
 To developing new type of micro processer would not
use “x86 technology”.
 All device have must some instructions that run the
program like word processing, games etc.

6. Intel’s “Rebates” And Other Way Its “Helped” Customer
 But there is some blunder in New “X86 technology”.
 It couldn’t run old “x86” data on new technology of
“X86”.
 AMD take advantage for Intel this mistake.
 They make same technology and avoided that blunder.
 So it was more faster & powerful then Intel & take over
the market.

7. Intel’s “Rebates” And Other Way Its “Helped” Customer
 Intel gave name to is processer “Itanium”.
 It was more faster and powerful for old technology but
with mistake.
 All software deign for old & current technology.
 That not work on new “Itanium” unless first run
“emulation” program.
 But it slow down the programs.

8. Intel’s “Rebates” And Other Way Its “Helped” Customer
 AMD also develop New processer During 1990s
 AMD decide in its new processer “X86” use for all
old soft wear without “emulation”.
 AMD called new processer “Athlon”.
 That work in new “X86” faster and better then
“Itanium” also less price & consume less power.

9. Intel’s “Rebates” And Other Way Its “Helped” Customer
 When both market their new processer in 1999.
 Computer manufactures check out & understand
that AMD better then Intel.
 They Buy AMD new technology Processer.
 AMD market share grew up from 9% to 25%.
 Intel market share fall 90% to 74%.

10. Intel’s “Rebates” And Other Way Its “Helped” Customer
 After the 2003 manufactures refused to buy AMD
processer.
 In 2002 Sony use AMD 23%
 NEC 84%.
 Toshiba 15%
 In 2004 AMD share fall down in japans processer
market form 25% to 9%

11. Intel’s “Rebates” And Other Way Its “Helped” Customer
 TOM McCoy vice president claim that Intel use his
monopoly unfairly.
 McCoy claim that Intel paid to NEC,SONY,TOSHIBA
million dollar in “Rebates”.
 But McCoy claim that Its not really “Rebates”.
 Rebates is payment based on the number of product
customer buy and give discount but after the customer
buy products.

12. Intel’s “Rebates” And Other Way Its “Helped” Customer
 Intel handover these payment to companies when
they stopped to buy AMD processer.
 Intel also give the threat to companies we will stop
all kind of processer supply.
 AMD couldn’t provide all kind of Processer.

13. Intel’s “Rebates” And Other Way Its “Helped” Customer
 AMD convinced foreign goverments to investigate
this case including.
 European union.
 South Korea.
 Japans
 In 2009 US FTC (Fair Trade Commission) said that
Intel use Unfairly monopoly power.

14. Intel’s “Rebates” And Other Way Its “Helped” Customer
 FTC investigate and found that some programs run slow
down in AMD Processer.
 Intel changed programs and sold to companies without
tolled to AMD.
 FTC said that in 2003 Intel change the compiler so which
compile the Intel processer.
 So programs smoothly work in Intel but don’t work with
AMD.

15. Intel’s “Rebates” And Other Way Its “Helped” Customer
 So customer don't have idea about it.
 They blame to the AMD.
 Don’t willing to buy Computer with AMD processer.
 FTC also Claim that Intel Made software “libraries”.
 In this they change the codes so software don’t work
smoothly in AMD

16. Intel’s “Rebates” And Other Way Its “Helped” Customer
 FTC also said that Intel Paid to companies to Boycott to
the AMD processer.
 Dell inc is the good example of “Rebates”
 Dell stopped in 2001 use AMD processer.
 Dell not use AMD processer in Any computer
 Intel give threat to dell if dell join AMD we will give
ZERO payment.

17. Intel’s “Rebates” And Other Way Its “Helped” Customer
 Dell complain that refusal of AMD processer was
hurting its sales.
 Intel give in 2004 $300 million.
 Dell continued lose market share.
 Dell CEO said to Intel Dell is losing High Margin
business because of AMD.

18. Intel’s “Rebates” And Other Way Its “Helped” Customer
 In 2006 dell broke the agreement to Intel not using
the AMD based computer
 That year they introduce Alien ware high gaming
computer based on AMD processer.
 Dell decide to introduce to new line of computer
based on AMD processer.

19. Intel’s “Rebates” And Other Way Its “Helped” Customer
 When Intel knew about the agreement between Dell &
AMD.
 They reduce the discount & Rebate.
 That effect on Dell net income it fall down billions in
2006 & 2007.
 Intel also forcing to another companies Like: Hp, Sony,
IBM to refuse AMD processer
 But they refused completely boycotted of AMD

20. Intel’s “Rebates” And Other Way Its “Helped” Customer
 Hp used 5% AMD in his computer.
 IBM only use AMD Processer its high performance.
 Aug 2010 FTC lawsuit announced that Intel cant take
advantage of his Monopoly.
 Also cant use his compliers & his personal libraries of
software code.
 Some people said that those restriction cant take the
leading place for Intel.

21. Intel’s “Rebates” And Other Way Its “Helped” Customer
 2006 AMD market share was 48%
 Intel market share fallen 51%.
 In 2011 Intel Share was 71%
 AMD was 25%.