SlideShare una empresa de Scribd logo
1 de 13
Wine as a Collectable Victoria Holden
Collectable, noun(also  collectible)   “any object which people want to collect as a    hobby” (Cambridge University Press, 2010) Drinking wine was not a snobbism nor a sign of sophistication, nor a cult.. it was as natural as eating and to me as necessary.  (Ernest Hemingway) visitoakpark.com
History The earliest wine cellar is thought to be that of King Zoser (Egypt) during the third dynasty (2686 BC to 2613 BC) (Poe, M. 2010) During the 17th century, in France and England, people mastered the skill of maturing and improving wines, so the collection of wines grew. (Foulkes, C. 1994)
“…You need money to play. Wine collectors are, by definition, wealthy.” (Jefford, A. 2010.) As the quality of wines, and the knowledge about ideal conditions for grape growing, wine making, and storage increases, so does the desire to collect wine. "The better the quality of the wine, the harder it is to get. Private cellars have more supplies of these wines than the trade does" (Bachmann, S. 2007)  "Investment wines" are considered by some to be Veblen goods; goods for which demand increases as its price rises. (wine.boonrepublic.com)
Cult Wines Certain wines are known as collectable, sought after wines. These wines consistently fetch some of the highest prices on record Penfolds Grange is a cult wine. Individual bottles of the 1951 vintage are still held by collectors; one sold at auction in 2004 for just over AU$50,000 (smh.com.au) Wines from Bordeaux are considered the mostcollectable in the world http://www.smh.com.au
Wine as Art Some collect wine for art purposes. Wine, such as New Zealand artist Dick Frizzell’s, with ‘art like’ labels are being collected by avid art collectors. Famous for his ‘Four Square Man’ images, Dick now designs his own wine label. frizzellwines.co.nz
“The fine-wine world is a rich boys’ and rich girls’ club.”(Jefford, A. 2010.)                                Wine as an Investment Wines are now being recommended as a sound financial investment  The index for the top 100 investment wines has seen prices leap by almost 15 per cent in 2009.  Wines from Bordeaux are the driving force of the investment market. The most important are - premier crus - of chateaux Haut-Brion, Lafite Rothschild, Latour, Margaux and Mouton Rothschild. (Walne, T. 2010) mywineinvestment.com
“For many collectors, the culminating moment is not the pulling of corks, but the auction.” (Jefford, A. 2010.) The most expensive wine ever sold was the Chateau Lafite 1787, which sold for US$160,000, in 1987. Once owned by Thomas Jefferson, this wine will likely never be consumed. (Passmore, N. 2003)  Websites such as wineprices.com are dedicated to tracking wine auction prices. A seven-bottle lot of Montrachet 1978 from Domaine de la Romanee-Cont sold for a whopping US$167,500 in 2001 at auction. (Moisse, K. 2010)
Cellaring...preserving the flavours while postponing the pleasure... (LaMar, J. 2010) Critical to the quality of collectable wine is storage or cellaring. Due to the increase in wine collecting, and the awareness of storage and cellaring, thousands of companies now deliver      custom made cellars,     catering to any need be it      10 bottles or 10,000 bottles.
Influential Collections The Moldovan wine collection “MilestiiMici”, with 1.5 million bottles, and 200km long, is the largest wine collection in the world. (Guinness World Records) Hardy Rodenstock became known for his wine tastings which he held at expensive restaurants, serving large amounts of rare wines from his extensive collection, and inviting celebrities and prominent wine critics. http://d2.stern.de/bilder/stern_5/lifestyle/2010/KW16/weinflaschen_fitin_150_100.jpg
Wine Counterfeits Counterfeit wines prove to be a major problem to the wine collecting industry. A particular trend is the use of labels from rare and expensive wines on cheap bottles of wine. ,[object Object],  - The item is substantially more        valuable than the cost to fake it.    - The identification of fakes is difficult or inherently subjective. Fine wine easily satisfies both (Piccante. 2010.) http://www.creovino.com/archives/26
Wine Collecting and Future Challenges Changes in market appeal - While females make more than two-thirds of U.S. wine purchases, more than 90% of U.S. collectors are males. However that is beginning to change. Economic downturn - With less disposable income available, for both the very rich, and the average household, will people continue to put money into wine as a collectable?  Environmental Management and Awareness - Monitoring and measuring environmental impact is becoming increasingly important to the wine industry, and particularly to wine as a collectable
References Bachmann, S. (n.d). The Wine Collector. Retrieved July 29, 2010 from http://www.vinfolio.com/thewinecollector   Buying Wine. (n.d). Retrieved August 6, 2010, from www.winelist.com/buying-wine   Caillard, A. (2005). Langton’s Classification. Retrieved July 28, 2010, from  http://www.langtons.com.au/Magazine/Caillard.aspx?MagazineID=187   Foulkes, C. (1994). Larousse Encyclopedia of Wine. Paris, Larousse.    Hemingway, E. (n.d).  Famous Wine Quotes. Retrieved August 6, 2010, from http://www.abiwine.com/wine-quotes/wine-quotations.htm   Jefford, A. (August, 2010). Paying the Price. Decanter, Vol 35, 23.   Kanellos, M. (2007). An eBay for Wine Collectors. Retrieved July 29, 2010, from http://news.cnet.com/8301-10784_3-9717950-7.html   LaMar, J. (2010). Cellaring. Retrieved August 6, 2010, from http://www.winepros.org/consumerism/cellar.htm   Meltzer, P. (2006). Wine-Auction Market Hits Record High. Retrieved July 28, 2010, from http://www.winespectator.com/webfeature/show/id/Wine-Auction-Market-Hits-Record-High_3159   Moisse, K. (2010). A good year for wine collectors. Retrieved July 28, 2010, from http://www.scientificamerican.com/blog/post.cfm?id=a-good-year-for-wine-collectors-car-2010-03-23   Passmore, N. (2003). World’s most expensive wines. Retrieved July 28, 2010, from http://www.forbes.com/2003/11/19/cx_np_1119feat.html   Penfolds Grange. (2010). Retrieved July 28, 2010, from http://en.wikipedia.org/wiki/Penfolds_Grange   Poe, M. (2010). Wine in Ancient Egypt. Retrieved August 11, 2010, from http://www.touregypt.net   Rainbird, G., & Searle, R. (1973). The Subtle Alchemist. London WC1: Michael Joseph Limited.   Turnbull, J. (2002). Fine French Wines. Italy: Flammarion.    Walne, T. (2010). Wine collection as a profitable investment. Retrieved July 28, 2010, from http://www.whatsonxiamen.com/wine_msg.php?titleid=882  

Más contenido relacionado

La actualidad más candente

La actualidad más candente (15)

Geographical Indications in the EU, China and Australia: WTO Case Bottling U...
Geographical Indications in the EU, China and Australia: WTO  Case Bottling U...Geographical Indications in the EU, China and Australia: WTO  Case Bottling U...
Geographical Indications in the EU, China and Australia: WTO Case Bottling U...
 
Wine History rd1
Wine History rd1Wine History rd1
Wine History rd1
 
Lebanese Wine
Lebanese WineLebanese Wine
Lebanese Wine
 
Trabll de angles de putisima mare
Trabll de angles de putisima mareTrabll de angles de putisima mare
Trabll de angles de putisima mare
 
Barbados Maristes Montserrta Lleida 3 ESO A
Barbados Maristes Montserrta Lleida 3 ESO A Barbados Maristes Montserrta Lleida 3 ESO A
Barbados Maristes Montserrta Lleida 3 ESO A
 
Miami, Florida
Miami, FloridaMiami, Florida
Miami, Florida
 
The United States of America
The United States of AmericaThe United States of America
The United States of America
 
Dubai
DubaiDubai
Dubai
 
Key West travel brochure
Key West travel brochureKey West travel brochure
Key West travel brochure
 
The Grape Leaf
The Grape Leaf The Grape Leaf
The Grape Leaf
 
Irish Beverages
Irish BeveragesIrish Beverages
Irish Beverages
 
Ingles canada
Ingles canadaIngles canada
Ingles canada
 
About Coach
About CoachAbout Coach
About Coach
 
00109512
0010951200109512
00109512
 
Orlando
OrlandoOrlando
Orlando
 

Similar a Wine ascollectable1

Wine as a Collectors Item
Wine as a Collectors ItemWine as a Collectors Item
Wine as a Collectors ItemNat Williams
 
Jug, barrel, bottle.. Wine storage and transportation through the ages
Jug, barrel, bottle.. Wine storage and transportation through the agesJug, barrel, bottle.. Wine storage and transportation through the ages
Jug, barrel, bottle.. Wine storage and transportation through the agessabppoints
 
Wine as food or wine as collectors item
Wine as food or wine as collectors itemWine as food or wine as collectors item
Wine as food or wine as collectors itemDevo Cevo
 
Trivia
TriviaTrivia
TriviaOgi T.
 
Wine labelling presentation 2010
Wine labelling presentation 2010Wine labelling presentation 2010
Wine labelling presentation 2010EIT
 
Wine labelling presentation 2010
Wine labelling presentation 2010Wine labelling presentation 2010
Wine labelling presentation 2010EIT
 
Wine as a tradeable commodity ppt
Wine as a tradeable commodity pptWine as a tradeable commodity ppt
Wine as a tradeable commodity pptpariwesh
 
BOS018 Crafting Winning Strategies in a Mature Mar.docx
 BOS018  Crafting Winning Strategies in a Mature Mar.docx BOS018  Crafting Winning Strategies in a Mature Mar.docx
BOS018 Crafting Winning Strategies in a Mature Mar.docxShiraPrater50
 
Manuele peretti mediterranean trade
Manuele peretti mediterranean tradeManuele peretti mediterranean trade
Manuele peretti mediterranean trademakalele75
 
Wine as food or wine as a collectable - Chris Telford
Wine as  food or wine as a collectable - Chris TelfordWine as  food or wine as a collectable - Chris Telford
Wine as food or wine as a collectable - Chris TelfordTELFOC1
 
Wine and Tourism in France
Wine and Tourism in France Wine and Tourism in France
Wine and Tourism in France atoutfrancepro
 
Wine&Restaurants002
Wine&Restaurants002Wine&Restaurants002
Wine&Restaurants002alfredoy2k
 
The First Wines
The First WinesThe First Wines
The First Wineshmcquoid
 
A Wine Lover's Tour in Chile
A Wine Lover's Tour in ChileA Wine Lover's Tour in Chile
A Wine Lover's Tour in Chilealiciamillie
 
A Wine Lover's Tour in Chile
A Wine Lover's Tour in ChileA Wine Lover's Tour in Chile
A Wine Lover's Tour in Chilealiciamillie
 

Similar a Wine ascollectable1 (17)

Wine as a Collectors Item
Wine as a Collectors ItemWine as a Collectors Item
Wine as a Collectors Item
 
Jug, barrel, bottle.. Wine storage and transportation through the ages
Jug, barrel, bottle.. Wine storage and transportation through the agesJug, barrel, bottle.. Wine storage and transportation through the ages
Jug, barrel, bottle.. Wine storage and transportation through the ages
 
Wine as food or wine as collectors item
Wine as food or wine as collectors itemWine as food or wine as collectors item
Wine as food or wine as collectors item
 
Trivia
TriviaTrivia
Trivia
 
Wine labelling presentation 2010
Wine labelling presentation 2010Wine labelling presentation 2010
Wine labelling presentation 2010
 
Wine labelling presentation 2010
Wine labelling presentation 2010Wine labelling presentation 2010
Wine labelling presentation 2010
 
Wine as a tradeable commodity ppt
Wine as a tradeable commodity pptWine as a tradeable commodity ppt
Wine as a tradeable commodity ppt
 
Andrew Bao
Andrew BaoAndrew Bao
Andrew Bao
 
To Health & Wealth
To Health & WealthTo Health & Wealth
To Health & Wealth
 
BOS018 Crafting Winning Strategies in a Mature Mar.docx
 BOS018  Crafting Winning Strategies in a Mature Mar.docx BOS018  Crafting Winning Strategies in a Mature Mar.docx
BOS018 Crafting Winning Strategies in a Mature Mar.docx
 
Manuele peretti mediterranean trade
Manuele peretti mediterranean tradeManuele peretti mediterranean trade
Manuele peretti mediterranean trade
 
Wine as food or wine as a collectable - Chris Telford
Wine as  food or wine as a collectable - Chris TelfordWine as  food or wine as a collectable - Chris Telford
Wine as food or wine as a collectable - Chris Telford
 
Wine and Tourism in France
Wine and Tourism in France Wine and Tourism in France
Wine and Tourism in France
 
Wine&Restaurants002
Wine&Restaurants002Wine&Restaurants002
Wine&Restaurants002
 
The First Wines
The First WinesThe First Wines
The First Wines
 
A Wine Lover's Tour in Chile
A Wine Lover's Tour in ChileA Wine Lover's Tour in Chile
A Wine Lover's Tour in Chile
 
A Wine Lover's Tour in Chile
A Wine Lover's Tour in ChileA Wine Lover's Tour in Chile
A Wine Lover's Tour in Chile
 

Último

Barangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxBarangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxCarlos105
 
Concurrency Control in Database Management system
Concurrency Control in Database Management systemConcurrency Control in Database Management system
Concurrency Control in Database Management systemChristalin Nelson
 
How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17Celine George
 
4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptxmary850239
 
Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Celine George
 
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxiammrhaywood
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxAnupkumar Sharma
 
Active Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfActive Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfPatidar M
 
How to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPHow to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPCeline George
 
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...JojoEDelaCruz
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxHumphrey A Beña
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Seán Kennedy
 
Full Stack Web Development Course for Beginners
Full Stack Web Development Course  for BeginnersFull Stack Web Development Course  for Beginners
Full Stack Web Development Course for BeginnersSabitha Banu
 
Food processing presentation for bsc agriculture hons
Food processing presentation for bsc agriculture honsFood processing presentation for bsc agriculture hons
Food processing presentation for bsc agriculture honsManeerUddin
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Celine George
 
Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Mark Reed
 
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptx
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptxMusic 9 - 4th quarter - Vocal Music of the Romantic Period.pptx
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptxleah joy valeriano
 
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYKayeClaireEstoconing
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatYousafMalik24
 

Último (20)

Barangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxBarangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
 
Concurrency Control in Database Management system
Concurrency Control in Database Management systemConcurrency Control in Database Management system
Concurrency Control in Database Management system
 
How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17How to Add Barcode on PDF Report in Odoo 17
How to Add Barcode on PDF Report in Odoo 17
 
4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx
 
Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17
 
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
 
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptxMULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
MULTIDISCIPLINRY NATURE OF THE ENVIRONMENTAL STUDIES.pptx
 
Active Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfActive Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdf
 
How to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPHow to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERP
 
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...
 
Full Stack Web Development Course for Beginners
Full Stack Web Development Course  for BeginnersFull Stack Web Development Course  for Beginners
Full Stack Web Development Course for Beginners
 
Food processing presentation for bsc agriculture hons
Food processing presentation for bsc agriculture honsFood processing presentation for bsc agriculture hons
Food processing presentation for bsc agriculture hons
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17
 
Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)
 
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptxYOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
 
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptx
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptxMusic 9 - 4th quarter - Vocal Music of the Romantic Period.pptx
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptx
 
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
 
Earth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice greatEarth Day Presentation wow hello nice great
Earth Day Presentation wow hello nice great
 

Wine ascollectable1

  • 1. Wine as a Collectable Victoria Holden
  • 2. Collectable, noun(also  collectible) “any object which people want to collect as a hobby” (Cambridge University Press, 2010) Drinking wine was not a snobbism nor a sign of sophistication, nor a cult.. it was as natural as eating and to me as necessary. (Ernest Hemingway) visitoakpark.com
  • 3. History The earliest wine cellar is thought to be that of King Zoser (Egypt) during the third dynasty (2686 BC to 2613 BC) (Poe, M. 2010) During the 17th century, in France and England, people mastered the skill of maturing and improving wines, so the collection of wines grew. (Foulkes, C. 1994)
  • 4. “…You need money to play. Wine collectors are, by definition, wealthy.” (Jefford, A. 2010.) As the quality of wines, and the knowledge about ideal conditions for grape growing, wine making, and storage increases, so does the desire to collect wine. "The better the quality of the wine, the harder it is to get. Private cellars have more supplies of these wines than the trade does" (Bachmann, S. 2007) "Investment wines" are considered by some to be Veblen goods; goods for which demand increases as its price rises. (wine.boonrepublic.com)
  • 5. Cult Wines Certain wines are known as collectable, sought after wines. These wines consistently fetch some of the highest prices on record Penfolds Grange is a cult wine. Individual bottles of the 1951 vintage are still held by collectors; one sold at auction in 2004 for just over AU$50,000 (smh.com.au) Wines from Bordeaux are considered the mostcollectable in the world http://www.smh.com.au
  • 6. Wine as Art Some collect wine for art purposes. Wine, such as New Zealand artist Dick Frizzell’s, with ‘art like’ labels are being collected by avid art collectors. Famous for his ‘Four Square Man’ images, Dick now designs his own wine label. frizzellwines.co.nz
  • 7. “The fine-wine world is a rich boys’ and rich girls’ club.”(Jefford, A. 2010.) Wine as an Investment Wines are now being recommended as a sound financial investment The index for the top 100 investment wines has seen prices leap by almost 15 per cent in 2009. Wines from Bordeaux are the driving force of the investment market. The most important are - premier crus - of chateaux Haut-Brion, Lafite Rothschild, Latour, Margaux and Mouton Rothschild. (Walne, T. 2010) mywineinvestment.com
  • 8. “For many collectors, the culminating moment is not the pulling of corks, but the auction.” (Jefford, A. 2010.) The most expensive wine ever sold was the Chateau Lafite 1787, which sold for US$160,000, in 1987. Once owned by Thomas Jefferson, this wine will likely never be consumed. (Passmore, N. 2003) Websites such as wineprices.com are dedicated to tracking wine auction prices. A seven-bottle lot of Montrachet 1978 from Domaine de la Romanee-Cont sold for a whopping US$167,500 in 2001 at auction. (Moisse, K. 2010)
  • 9. Cellaring...preserving the flavours while postponing the pleasure... (LaMar, J. 2010) Critical to the quality of collectable wine is storage or cellaring. Due to the increase in wine collecting, and the awareness of storage and cellaring, thousands of companies now deliver custom made cellars, catering to any need be it 10 bottles or 10,000 bottles.
  • 10. Influential Collections The Moldovan wine collection “MilestiiMici”, with 1.5 million bottles, and 200km long, is the largest wine collection in the world. (Guinness World Records) Hardy Rodenstock became known for his wine tastings which he held at expensive restaurants, serving large amounts of rare wines from his extensive collection, and inviting celebrities and prominent wine critics. http://d2.stern.de/bilder/stern_5/lifestyle/2010/KW16/weinflaschen_fitin_150_100.jpg
  • 11.
  • 12. Wine Collecting and Future Challenges Changes in market appeal - While females make more than two-thirds of U.S. wine purchases, more than 90% of U.S. collectors are males. However that is beginning to change. Economic downturn - With less disposable income available, for both the very rich, and the average household, will people continue to put money into wine as a collectable? Environmental Management and Awareness - Monitoring and measuring environmental impact is becoming increasingly important to the wine industry, and particularly to wine as a collectable
  • 13. References Bachmann, S. (n.d). The Wine Collector. Retrieved July 29, 2010 from http://www.vinfolio.com/thewinecollector   Buying Wine. (n.d). Retrieved August 6, 2010, from www.winelist.com/buying-wine   Caillard, A. (2005). Langton’s Classification. Retrieved July 28, 2010, from http://www.langtons.com.au/Magazine/Caillard.aspx?MagazineID=187   Foulkes, C. (1994). Larousse Encyclopedia of Wine. Paris, Larousse.   Hemingway, E. (n.d). Famous Wine Quotes. Retrieved August 6, 2010, from http://www.abiwine.com/wine-quotes/wine-quotations.htm   Jefford, A. (August, 2010). Paying the Price. Decanter, Vol 35, 23.   Kanellos, M. (2007). An eBay for Wine Collectors. Retrieved July 29, 2010, from http://news.cnet.com/8301-10784_3-9717950-7.html   LaMar, J. (2010). Cellaring. Retrieved August 6, 2010, from http://www.winepros.org/consumerism/cellar.htm   Meltzer, P. (2006). Wine-Auction Market Hits Record High. Retrieved July 28, 2010, from http://www.winespectator.com/webfeature/show/id/Wine-Auction-Market-Hits-Record-High_3159   Moisse, K. (2010). A good year for wine collectors. Retrieved July 28, 2010, from http://www.scientificamerican.com/blog/post.cfm?id=a-good-year-for-wine-collectors-car-2010-03-23   Passmore, N. (2003). World’s most expensive wines. Retrieved July 28, 2010, from http://www.forbes.com/2003/11/19/cx_np_1119feat.html   Penfolds Grange. (2010). Retrieved July 28, 2010, from http://en.wikipedia.org/wiki/Penfolds_Grange   Poe, M. (2010). Wine in Ancient Egypt. Retrieved August 11, 2010, from http://www.touregypt.net   Rainbird, G., & Searle, R. (1973). The Subtle Alchemist. London WC1: Michael Joseph Limited.   Turnbull, J. (2002). Fine French Wines. Italy: Flammarion.   Walne, T. (2010). Wine collection as a profitable investment. Retrieved July 28, 2010, from http://www.whatsonxiamen.com/wine_msg.php?titleid=882  

Notas del editor

  1. - Many wines are manufactured in huge quantities, each bottle tasting the same as the next, and intended for immediate consumption. Wine as a collectable is more often chosen specifically for unique qualities, such as the vintage, the year of production, the variety, rarity, age, the bottle (shape, design), the label, or it’s desirability as an investment (able to be bought and sold for profit).
  2. At the end of the 17th century, wine became appreciated for it’s particular qualities, and in France and England was the rise of social groups with money, taste and status to pay for fine wines. Before this, wine was consumed within a year of making.
  3. Collecting wines has been both a hobby as well as an investment for serious wine collectors. There seems to be a sense of enjoyment and fulfilment that some people get with wine collecting. (winelist.com. 2008)- Characteristics of highly collectible wines include:1 A proven track record of holding well over time 2 A drinking window plateau (i.e., the period for maturity and approachability) that is many years long 3 A consensus amongst experts as to the quality of the wines 4 Rigorous production methods at every stage, including grape selection and appropriate barrel-aging. (wine.boonrepublic.com)
  4. Wine auction prices continue to rise, as does the popularity of wine buying at auction. The number of wine auction price tracking websites is constantly increasing, with the companies such as Decanter Magazine establishing their own tracking site. Fitz-gerald Wine Auctions is hosting a wine auction in New Zealand currently, with highly collectable wines including Penfolds Grange (a variety of vintages) and Perrier Jouet 1979 Belle Epoque Champagne.
  5. Wine fraudsters often work by charging excessively high prices for off-vintage or lower-status wines from famous wine regions, while claiming that they are offering a sound investment unaffected by economic cycles. Like any investment, proper research is essential before investing. (Piccante. 2010.) Christies Auction House are currently being sued for reportedly selling counterfeit wines earlier this year - Identification of fake wine is more of an art form using various clues instead of based on an objective assessment.-
  6. Changes in market appeal – Women now more often have the financial means, the independence and confidence to make choices, and are choosing to collect wine, but for different reasons than men. Many women prefer the variety in collecting, rather than the age, which is encouraging for our newer wine industry in New Zealand. The Compleat Wine Cellar (a custom cellar company) has seen a major upturn in female customers, with over 50% of customers in the last 24months being female.Economic Downturn – With less disposable income available, both for the very rich, and for the average household, will people continue to put money into wine collections? Will the wine industry be able to attract the tourist dollar, both in purchase of wine and enterprises around it, such as wine tours?Environmental Management and Awareness - Monitoring and measuring environmental impact is becoming increasingly important to the wine industry, and particularly to wine as a collectable, as the development of fine, collectable wine is very sensitive to the environment. The struggle for resources such as water, power, vineyard spray applications, recycling, and waste management will become crucial. Public awareness of the environment is increasing, as is the awareness of sustainable practices. This is creating an increasing pressure on wineries to act environmentally responsible in their practices.