9. What is a Digital Footprint/Reputation?
Online archive of information about you
(written/posted by you and by others about
you)
Common footprint/reputation tools
Registered Domain Names (www.torreytrust.com)
Social Media
Content Sharing (i.e., Slideshare, YouTube, Prezi,
Flickr)
Academia.edu, Research Gate, Google Scholar
Citations
Blogs
10. What is Your Digital Reputation?
Google Your Name
“Torrey Trust” (use quotes)
Add +ucsb (your undergraduate school or high
school) if you have a common name
i.e.,
First 3-5 Results
“Torrey Trust” +ucsb
Positive/Negative/Not You?
BrandYourself
https://brandyourself.com/
11. Building a Digital Rep
2 Benefits of a Strong Digital Reputation:
Give
potential employers a more in-depth look at
your skills, expertise, and experience
Stand out from the crowd (especially when 300+
people are applying to the job you want)
13. Step 1: Clean It Up!
Clean Up Your Social Media Profiles
Facebook,
Twitter, Flickr, YouTube
Untag/delete inappropriate content
Privacy Settings
Don’t
Hide – Take Control
Employers are weary when they search your
name and can’t find anything about you
16. Step 2: Create a Personal
Brand
Personal Brand*
Focus on passion, interests, talents that make
you who you are
Ask “What’s your red sole?” (i.e., what makes you
unique?)
Own your name
Create your look
Post valuable content
*Information from: Live from #NAWBOWBC: Be Yourself; it’s good for business
17.
18. Joe Sabado, SIS&T Sabado
Digital Branding– Joe Sabado
Joe Sabado, SIS&T
Digital Branding– Joe
Let’s connect!
http://www.joesabado.com
Twitter: @joesabado
19. Step 3: Establish Your Expertise
Comment
Write
Join
blog posts/guest posts/tweets
LinkedIn, Google+, & FB Groups
Participate in discussions
Create
Get
on blogs
content that people will want to share
your name out there
21. Step 4: Build a Strong Professional Presence
Facebook
LinkedIn
Pinterest
Twitter
Claim Your Name (www.torreytrust.com)
Build an online portfolio
Google
Sites
Blog
Create a nameplate
27. LinkedIn Do’s & Don’ts
Do:
Maintain an updated profile
Build relationships with your connections
Participate in group discussions
Ask for & give recommendations and
skills/expertise endorsements)
Don’t
Leave anything blank
Share private data/information (e.g., research
papers or presentations from your lab)
Use copywritten materials
28. Getting Started: LinkedIn
New to LinkedIn:
LinkedIn Novice:
Create an account – www.linkedin.com
Follow the steps provided by LinkedIn
Create your personal brand, add descriptive text,
join groups, add connections
LinkedIn Pro:
Rearrange the modules based on your next steps
(e.g., grad school vs. job market), add
projects/images/presentations, ask for
recommendations, click “Improve Your Profile”
29. Step 5: Market Your Digital Reputation
Select one site (e.g., www.torreytrust.com) to
host your materials and link to your other sites
(e.g., LinkedIn, Blogspot)
Establish your expertise
Add the site url to your e-mail signature, business
cards, cover letters, and resume/CV
Share your site url when you comment/write
guest posts
Use social media
Share your site with your network
You need to proactively market/promote yourself
33. Photo Credits
Social Searchers Infographic:
http://www.onlinecolleges.com/infographics/social-search.html
Man Drinking Alcohol: Photo by Nathan Perkel/Gallery Stock
Google Yourself Challenge Infographic:
http://www.abackgroundcheck.org/the-google-yourself-challenge/
Christopher Penn: Social Media Resume:
http://www.christopherspenn.com/2012/02/8-tips-for-a-pinterestsocial-media-resume/
Rick Klau’s CV (Google Sites): http://cv.rklau.com/
LinkedIn Makeover: http://www.linkedin-makeover.com/linkedinprofile-samples/
Social Media Image: http://ecova.ca/wordpress/wpcontent/uploads/2011/04/Social-Media-Manager2.jpg