7 effective strategies to use social media for your business
Touch Poll Power Point Ab
1. Electronic Touchscreen Surveys
CAPTURE FEEDBACK QUICKLY AND EASILY
About TouchPoll:
Knowing more about the visitors or customers to your event, venue or festival is
critical to your success. TouchPoll, the touch screen research system, makes
surveys and feedback easy.
TouchPoll is the touch screen research system that allows us to easily survey your
customers, patrons, visitors or event attendees — right at the point of experience--
without all the traditional hassle of clipboard or phone surveys, comment cards,
mail-out surveys and time-intensive tabulation. Point of experience surveys also
typically have faster and better results than email/web surveys because the
respondent is right there – no need for them to go that extra step when they return
to their computers in the following days or weeks and either opt in to the survey…or
not.
With our exclusive touch screen system, our onsite survey team invite attendees to
take a quick touch screen survey. Attendees independently read the user-friendly
survey and touch their answers right into the survey tablet. The survey is
customized with the clients’ particular needs in mind.
This research methodology meets the needs not only of the client which need to get
valuable and meaningful feedback, but it also meets the needs of the respondent:
TouchPoll is fast, it’s fun, and it gets results!
TouchPoll is extremely valuable when you need quick and accurate
information for:
•Grants (Tourism, Arts, etc.)
•Sponsorship packages and wrap up reports (attendee
demographics, lifestyle)
Lanie Shapiro
•Advertising (what’s working)
Robert Shapiro
TouchPoll South Florida
•General feedback and evaluation (to improve your event)
954-675-0181
•E-mail list collection lanie@touchpollsofla.com
www.touchpollsofla.com
2. TouchPoll makes FEEDBACK easy
in the following ways:
• Speed: 10 times as fast as clipboard or phone surveys.
• More accurate answers to sensitive questions: Respondents are more likely to
reveal sensitive information and answer questions honestly with touch screen
computers, than with any other methodology.
• Results: are available quickly.
• Color Graphics: Attractive pie-charts and bar graphs make analyzing results a
snap!
• The ability to gather EMAIL addresses of interested prospects.
• Cross-tabulation: cross tabulate data with just a touch.
• Data is current…not historical: Results can be viewed and instantly tabulated.
• Interactivity probes deeper: Get the answers you really want. TouchPoll allows
you to “drill down” for specific details in responses.
• Response rates are higher: If the respondents are actively invited to participate,
the response rate can be significantly higher. Touch screen “interviewing” is non-
threatening and anonymous.
• It’s FUN! Respondents want to use a touch screen computer.
• Insures that “branching” patterns are accurately followed: Touch screen
ensures participants are branched to appropriate questions.
• Elimination of data entry, keypunching and editing: Respondents enter their
own answers directly by simply touching the screen.
• Elimination of interviewer bias: Touch screen survey asks the questions
uniformly, without bias.
• Poll hard-to-survey demographics: Touch screen allows you to gather feedback
from seniors and high income earners.
• Flexible: You can design your own surveys.
• Affordable: Touchpoll surveys are more cost effective than any other intercept
method.
• Adaptable: Touchpoll South Florida can be hired on a short-term project basis, or
software can be leased with ongoing support and training.
• Mobility: Portable tablet units enable TouchPoll to approach the respondent.
Stationary units can also be set up with desk top models.
3. SOLUTIONS TO HELP YOU GET THE
FEEDBACK THAT YOU NEED:
Solution: Full Service On-Site Research: A perfect solution for conducting
surveys at special events , festivals, conventions, meetings, and, trade
shows. This option is designed for those who need to gather customer or client
feedback, but don't want to purchase a complete TouchPoll survey system. Let
TouchPoll develop & administer the survey. With our touch-screen computers,
we can provide you with efficient data collection. We can survey for satisfaction
feedback, advertising effectiveness, buying habits, competitive issues,
demographics, trends and preferences. We will customize the survey to your
exact specifications. We will provide the necessary touch-screen
computers and software, the required staff to administer the surveys and
quickly produce a detailed report.
Solution: Paper Survey or Evaluation Processing: If you have a large
volume of paper surveys or evaluations to process, let TouchPoll input your
surveys into the TouchPoll system. We will produce full color reports—quickly
and efficiently.
Solution: Software Licensing/Hardware Sales: Perhaps your business
needs continuous feedback for a longer period of time. An affordable solution is
the TouchPoll Software License Program. Licensing allows you to create and
design unlimited surveys as well as have full access to your results at all times.
An annual fee includes the software license(s), training, technical support, and
software updates. It is available for a one or three-year term. A variety of
hardware is available to fit your needs.
Solution: Online and Email Surveys: We can design and administer your
website and email surveys using TouchPoll Web.
Solution: Server-Based Multi-Location Survey: If you have multiple
locations and have the need to continually view your results from other
locations in real time, our new TOUCHPOLL CONNECT may be the solution
for you! Call for details of this exciting program.
4. The TouchPoll System
TouchPoll starts with an attractive
WELCOME SCREEN
Any logo or picture can be designed in the custom
design of the screen
5. TouchPoll units can either be stationary or
mobile at events, malls, museums, festivals,
conferences—anywhere!
Respondents enjoy participating – it’s fast, easy, and
fun!
TABLE TOP MODEL MOBILE TABLET
Using TouchPoll is intercept
polling—right at the point of
EXPERIENCE
We intercept respondents who
answer questions by
touching answers right on the
monitor…simple, effective, and
accurate!
6. Screen Shots
ALL QUESTIONS are custom designed for your needs.
We can “branch” off of any answer to further probe answers
such as WHICH magazine or radio station, etc.
Open ended questions can capture
Email addresses or comments
7. Respondents touch their answers right to the screen so
income and other hard to ask questions are
easy to capture!
ALL QUESTIONS ARE CUSTOMIZED FOR YOUR
SPECIFIC NEEDS.
Thank you screen – can be designed with YOUR Logo
8. Reports
Full reports are available immediately with TouchPoll.
The software provides instant access to Gross Results
reports as well as charts, graphs and cross tabulations.
SAMPLE Gross Results Report
Please select your AGE RANGE:
Answers Responses Selection Percentage
18 and under 22 3.17%
19 - 24 43 6.20%
25 - 34 117 16.86%
35 - 54 288 41.50%
55 - 64 164 23.63%
65 plus 60 8.65%
Valid Respondents: 694.0 Total Responses: 694 100.00%
8.65% 3.17% 6.20%
18 and under
19 - 24
16.86%
23.63% 25 - 34
35 - 54
55 - 64
41.50% 65 plus
9. Where do you LIVE (Primary Residence)?
Answers Responses Selection Percentage
Miami Dade County 425 61.24%
Broward County 115 16.57%
Palm Beach County 21 3.03%
The Florida Keys 5 0.72%
Elsewhere in Florida 35 5.04%
Outside of Florida 78 11.24%
Outside of the USA 15 2.16%
Valid Respondents: 694.0 Total Responses: 694 100.00%
2.16%
11.24%
Miami Dade County
5.04% Broward County
0.72%
3.03% Palm Beach County
The Florida Keys
16.57% Elsewhere in Florida
61.24%
Outside of Florida
Outside of the USA
Please enter your home ZIP CODE:
32636 5
33076 16
33236 23
35412 22
36332 16
36986 10
45678 72
47586 4
10. Q2: Where did hear about this year's Show?
(Please select ALL THAT APPLY and touch
"continue")
Answers Responses Respondent Percentage
Online 93 13.40%
Radio 63 9.08%
TV 142 20.46%
Print Newspaper 145 20.89%
Print Magazine 31 4.47%
Banner/Signage 44 6.34%
Billboard 22 3.17%
Direct Mail 5 0.72%
Hotel/Travel Brochure 8 1.15%
Word-of-mouth 270 38.90%
Through Sponsor 21 3.03%
Other* 173 24.93%
Valid Respondents: 694.0 Total Responses: 1017 (May add up to more than 100%)
Other
Through Sponsor
Word-of-mouth
Hotel/Travel Brochure
Direct Mail
Billboard
Banner/Signage
Print Magazine
Print Newspaper
TV
Radio
Online
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Do you currently use SOCIAL MEDIA
(Facebook, Twitter, etc.) on a regular basis?
Answers Responses Selection Percentage
Yes 173 24.93%
No 521 75.07%
Valid Respondents: 694.0 Total Responses: 694 100.00%
24.93%
Yes
No
75.07%
11. Please select your ANNUAL HOUSEHOLD
INCOME range:
Answers Responses Selection Percentage
$50,000 and under 142 20.46%
$51,000 - $75,000 117 16.86%
$76,000 - $100,000 118 17.00%
$101,000 - $150,000 93 13.40%
$151,000 - $200,000 48 6.92%
$201,000 and above 64 9.22%
I respectfully decline to answer 112 16.14%
Valid Respondents: 694.0 Total Responses: 694 100.00%
11%
25%
8% $50,000 and under
$51,000 - $75,000
$76,000 - $100,000
16% $101,000 - $150,000
$151,000 - $200,000
20% $201,000 and above
20%
Please let us know what you would like to see us do to improve the event:
Nothing. It’s great the way it is!
Please improve the parking!
I would like to see a better selection of vendors
The bathroom facilities need to be improved!
Please do a better job of offering healthy food
It’s too crowded
Please provide a map
Please type in your email address: (Email addresses are provided in an Excel format)
sighrina@yahoo.com
mrfish@aol.com
jordan@msn.com
goodboychukkie@hotmail.com Lanie Shapiro
Robert Shapiro
TouchPoll South Florida
954-675-0181
lanie@touchpollsofla.com
www.touchpollsofla.com
12. Some FEEDBACK from our clients:
“Lanie Shapiro of Touch Poll South Florida was delightful and professional to work with as we implemented 3rd party electronic surveys
at our festival, ArtFest Fort Myers. We needed to find out more about who our audience is and better target our advertising. We also
needed to get a better understanding of how our various areas within the festival were rated. We now have great information for our
sponsors, advertising plans and programming as we plan for next year.” - Sharon McAllister Festival Director, ArtFest Fort Myers
"We began working with Lanie in 2005 when our first Chihuly at Fairchild exhibition opened, and we were extremely pleased with
TouchPoll South Florida and their surveys. Lanie is delightful to work with, and we still continue to work with her for our current
exhibition and festivals." - Fairchild Tropical Botanic Garden
"Touch Poll of South Florida conducted several computerized surveys at the Home Design & Remodeling Shows this past year. We
were delighted with the survey process as well as the results. Lanie and Robert Shapiro make the survey process easy. They work with
you to prepare the survey questions, provide honest and professional guidance and conduct the surveys in a friendly and professional
manner. Our event attendees enjoyed taking the surveys. In fact, people seem to WANT to take the surveys because of the novelty of
the computerized format and the pleasant manner with which they are asked. I recommend Touch Poll of South Florida!" -Sharon
Berube, Perl Advertising Group, Inc.
"TouchPoll has conducted our evaluation process for our conference for the last two years. We previously only had paper evaluations
and the time and labor it took to consolidate them into a useful report was excessive. They work with us to customize the survey so that
we could gather all of the information we need and consolidate it into a report that helps us tremendously in our planning. TouchPoll’s
staff is very professional and gracious and as a result, our attendees are pleased to participate in the survey. In the phases of planning,
execution and reporting they are prompt and dependable. I do not hesitate in recommending them to any organization that wants
accurate and useful feedback from its constituents." - Lynn Daines, Governor's Hurricane Conference
“TouchPoll has worked as a real partner for us at the Miami International Film Festival. We have not only been able to confirm the
demographics of Festival supporters, but we have gained invaluable information about how to reach them.” - Carol Ann Lafferty,
Managing Director, Miami International Film Festival
“I just skimmed over the results of the survey you conducted at Filmfest DC and I am so impressed with the quality and the amount of
information you gathered! It is quite a bit to digest at a glance but I immediately found it very informative. I can plainly see how the
results will be so useful and beneficial to us in our marketing, PR and general plans ahead. Also, the collection of the email addresses
was a great added bonus! TouchPoll did an excellent job creating and conducting our audience survey at this year's Washington, DC
International Film Festival. The survey itself was a fun experience for our audience while they waited in line to buy tickets or sat in the
theatre before show time. I thought I knew our audience like the back of my hand, but I was pleasantly surprised to find that there is
much more to learn! Thank you TouchPoll!" Shirin Ghareeb, Assistant Director, Washington, DC International Film Festival
“Touch Poll South Florida has helped us find out who our audience is and better target our advertising for our large-scale community
events. The service is easy to implement in any event and is appreciated by our attendees, as it demonstrates that we value their
input.” - Pam Solomon, Public Information Officer, City of North Miami
"We procured TouchPoll's electronic survey services at our event, Jazz On The Green in 2006. We receive a county grant for out-of-
area advertising and had wished to collect data to support the growing reach of our event and to validate the percentage of our
audience which was from out of the area. The survey that TouchPoll South Florida put together for us was absolutely perfect. They
went above and beyond in everything that they did for us. TouchPoll South Florida is a wonderful vendor to work with and seamlessly
played a roll at our event. I would highly recommend them and their services to any event or festival." - Renee Bledsoe, Vice Chairman,
Jazz On The Green
"The City of Coconut Creek has worked with TouchPoll South Florida for several of our special events this past year and we have been
very pleased. Lanie and Robert Shapiro take the time to find what the goals are for each event and help create questions that will help
achieve these goals. Each step of the survey process is handled professionally and effectively. From the creation of the questions, to
the graphics for the survey, through the actual survey taking and finally the printed results, the experience was pleasant, simple and
informative. The graphs make the results easy to read and understand and the participant’s comments are very helpful. I would not
hesitate to recommend TouchPoll South Florida to other cities, events or businesses. From start to finish, TouchPoll South Florida
works diligently to satisfy the client’s interest and goals." - Toni Shreffler, Special Events Coordinator, City of Coconut Creek
"TouchPoll South Florida was a wonderful company to work with. In the middle of a large scale event, you need to work with people that
can adjust to change quickly, think quickly and do so with a smile on their face. Lanie understood the aspects of events that make
communication difficult. She easily overcame this issue by being persistent and courteous at the same time. TouchPoll South Florida
services proved to be a big asset to our event. We were able to use the precise information given to us by Touch Poll for securing extra
funds through our grant applications." - Sarah Martin, Special Events/Projects Manager, Downtown Delray Beach Marketing
Cooperative
13. July 16, 2010
Lanie Shapiro
TouchPoll South Florida
10625 NW 47th Court
Coral Springs, FL 33076
Dear Lanie,
I wanted to send you a quick note to say THANK YOU so much! The survey that you did for
us for the Boston Flower & Garden Show proved to be a treasure trove of information. I am
currently using the data for help in planning next year’s media buy. But that is just one
element of usefulness for me. Your help in defining the survey questions and logical flow
was invaluable. As a result we have already been able to increase sales from the same
period last year.
I also appreciate your turn key operation. All I had to do was point out your set-up area, and
leave you to it! This gave me one less thing to worry about as we prepared to open the
show. And best of all, as you began identifying trends in answers, you came to me before
the first day even ended to point out some issues that we were able to correct before
opening the next day. This improved the experience of our attendees and took away any
potential negative reactions to the show.
I have worked with other survey companies at our various shows in the past, and you are by
far the best! I look forward to working with you on our future events.
Sincerely,
Barbara Pudney
Vice President
1 9 7 F i r s t A v e n u e , S u i t e 1 5 0 , N e e d ham, MA 0 2 4 9 4 7 8 1 - 2 3 7 - 5 5 3 3 ♦ 8 0 0 - 2 5 8
- 8 9 1 2 ♦ Fa x : 7 8 1 - 2 3 7 - 0 4 0 7
www. p a r a g o n e xp o . com
14. We have worked with :
Miami International Film Festival
Miami Book Fair International
Food Network South Beach Wine & Food Festival
South Florida Fair
Florida State Fair
Boston Flower & Garden Show
Miami Home Design and Remodeling Show
Ft. Lauderdale Home Design and Remodeling Show
Florida Folk Festival
South Florida International Auto Show
Ft. Lauderdale International Auto Show
Governor’s Hurricane Conference
Ft. Lauderdale Museum of Art
Ohio Bike Week
Fairchild Tropical Botanic Garden
Film Fest DC
Hollywood Beach CRA
The United Way
Delray Beach Downtown Marketing Cooperative
Redland International Orchid Festival
City of Boynton Beach CRA
Coconut Grove Arts Festival
Downtown Panama City
ArtFest Fort Myers
Miami Dade College
City of Miami Gardens/Jazz in the Gardens
Jazz on the Green
The Miami Museum of Science & Planetarium
ArtiGras
Delray Beach Garlic Festival
City of North Miami
City of Coconut Creek
City of Doral
Meeting Planners International (MPI)
Palm Beach Opera
The Delray Affair
A Taste of the Pinellas/All Children’s Hospital
Florida Association of Mortgage Brokers
International Society of Event Specialists Lanie Shapiro
Florida Renaissance Festival Robert Shapiro
TouchPoll South Florida
954-675-0181
lanie@touchpollsofla.com
www.touchpollsofla.com
15. Call us today and let us know what YOU NEED TO KNOW:
•Demographic Surveys
•Trade Show Surveys
•Meeting/Conference Evaluation
•Experience Feedback
•Political/Legislative Feedback
•New Product Feasibility Studies
•Analyzing Advertising Effectiveness
•Visitor Surveys
•Lead Generation
•Customer Surveys
•Employee Satisfaction Surveys
•Association Member Surveys
•Exhibitor Satisfaction Surveys
•Special Event Surveys
•Library, Museum, Zoo Patron Surveys
•Sporting Event Surveys
•Opinion Polls
•Uncovering Perceptions
•Mass Transit Surveys
•Auto and Boat Show Surveys
•State and Local Fair Attendee Surveys
•Airport Service Satisfaction Surveys
•Tourism Surveys
•Image Surveys
Lanie Shapiro
Robert Shapiro
TouchPoll South Florida
954-675-0181
lanie@touchpollsofla.com
www.touchpollsofla.com