Toura is a platform that allows content providers to create scalable mobile strategies and applications across different operating systems. It provides tools to upload, organize, and format content. Publishers can then build mobile apps intuitively with layouts and custom design elements. The built apps can be compiled and submitted to app stores, and monetized through various models like paid apps, advertising, and sponsorships. Analytics tools also allow monitoring performance and optimizing content. Toura aims to make it simple for publishers to execute multi-platform mobile strategies and experiments without extensive development resources.

1. http://toura.com | @touramobile | info@toura.com
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2. Toura is redefining the way premium
content providers execute scalable
mobile strategies.
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3. Proprietary & Confidential 3

4. Upload Content: Manage Your Assets in the Library
Content includes text, images, audio, videos,
locations and RSS feeds
Content can be uploaded directly through MAP
interface or via XML from a third party content
management system
Toura’s asset manager will format content to work
on the various operating systems
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5. Build & Construct: How Your App is Built Using an
Intuitive Interface
Three simple steps when
building out your app:
Build your app hierarchy
and architecture. 1
Attach content and
Select from a
3 preview your app in
series of layouts. 2 real-time.
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6. Apply Design: Make Your App Beautiful By
Applying Custom Design Elements
Using our layouts, apply custom background images and headers to create a unique
experience. Upload your load screens and icons for additional branding.
For an even further customized look, apply custom CSS* to your app.
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7. Compile & Submit: Getting Ready and Launch!
To stream or not to stream? Control the size of
your app by streaming multi-media and monitoring
the overall size of your app.
Generate native binary files for your submission to
the various app stores: iPhone and iPad for iTunes,
Android for Google Play, Barnes and Noble Nook
and Kindle Fire App Stores...and more!
Create a mobile web app* that can be used across
almost any webkit-enabled device and delivered
through the browser.
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8. Monetize: Five Ways to Monetize Your App
Integrated
1 2 3 Sponsorship
Create unique
integrated
sponsorship
opportunities within
Paid Applications Advertising your app.
Leverage the Use your ad server to
merchandising layer deliver IAB standard
of the app stores. ad banners.
Mobile Landing Pages
4 Develop mobile-optimized 5
web pages for the
destination of any
advertising or sponsorship. Sponsor Application
Offer Toura as a platform for
your advertisers to build their
own native or web app.
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9. Data & Analytics: Monitor Performance.
Optimize Content
Track visits, unique visits, page views, location, and time
spent for advertising and sponsorship opportunities.
Optimize content and structure by tracking video
and audio plays.
Operating system, browser and device manufacturer
provides additional insight into your users.
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10. Toura mobile applications entertain
and expose consumers to a broad
range of content experiences.
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11. CROSS PLATFORM
Our apps can be viewed across a wide range of
devices, including iOS, Android and any webkit-
enabled phone or tablet.
LANDSCAPE AND PORTRAIT VIEWS
All of our apps can be viewed in
both landscape and portrait, for both
phone and tablet, across all platforms.
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12. NAVIGATION LAYOUTS
Choose from a variety of layout options for your
home page or any table of contents. Grid View
List View List View w/ Images
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13. CONTENT LAYOUTS
Choose from a variety of layout
options for your content pages.
Video w/ Text Images w/ Text
Maps
RSS Feeds
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14. NAVIGATION BAR
Customize your home screen
navigation to include Search, About,
Maps and Favorites.
MORE DRAWER
Accessible throughout the app, users
can drop it down for Home, Font
Sizes, Search, Mark Favorite,
Facebook, Twitter and Share via Email.
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15. A Background on Toura
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16. Today, Toura offers two solutions with different business models:
Toura Mobile App Producer
For publishers, editorial and design staff
Software-as-a-Service (SaaS)
Patent-pending
Mulberry
Open-source HTML5 framework
Free to start, metered APIs for enhanced features
and monetization options
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17. Apps enabled by Toura
British Library Treasures San Francisco Chronicle’s
Top 100 Bay Area Restaurants
See app
See app
Dennis Publishing’s DLA Piper’s
Evo Supercar Directory Cab Cribs
See app See app
Boston Globe’s
Best of the New
See app
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18. A Sample of Our Growing Client List
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19. What Our Clients Are Saying
“Toura is a great partner for publishers. The platform requires no
developer knowledge and is simple enough to train creative staff
in less than an hour. Even sales reps can build an app - it’s so
simple. Toura is the perfect tool to allow marketing and sales
teams to: try new ideas, support advertisers custom needs and
experiment with new ideas – at a fraction of custom-shop costs.”
Maggie Louie, Mobile Revenue Manager, LA Times
“At the start of the year I built a mobile team from scratch. The
problem is that it is time intensive and costs a lot [to make an
app]. It’s very difficult to get to scale in a sensible way.”
Alex Watson, Head of App Development, Dennis Publishing
http://paidcontent.org/2011/09/23/419-maxim-viz-publisher-dennis-ramps-up-apps-portfolio-with-toura-deal/
“With a platform like Toura in place, we’re now able to quickly
respond to our readers’ needs and create in-depth perspectives
for various events and verticals, like Best of New.”
Domenic Vecchiarelli, Sr. Product Manager, Mobile, Boston.com
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20. Benefits of Toura for Publishers
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21. Aaron Radin
Founders Story
Co-founder & CEO
An experienced entrepreneur, Aaron previously helped launch and manage three significant digital businesses
from scratch.
Experience in mobile industry stretches over 10 years from SMS, J2ME, Brew to innovating in HTML5 mobile
development today.
• CBS Television Stations Digital Media Group
Founding member of the management team. Built team and grew revenues from zero to $20MM in 3 years.
• GoldPocket Interactive and Wireless
Ran business development efforts for venture-backed company (RRE, General Catalyst, Waterview) and
helped launch one of the first large-scale SMS delivery products in the US. Company’s Interactive and
Wireless divisions were sold to Tandberg and Motricity respectively
• Held senior roles at ABC/Walt Disney Company, Showtime and the NBA.
Sayoko Knight Teitelbaum
Co-founder & Chief Marketing Officer
A seasoned digital operations executive, Sayoko has built sales and operations teams at nascent digital businesses
to eight figures in revenue within three years.
• CBS Television Stations Digital Media Group
Early hire to the management team. Developed and ran Sales Operations and Product Management helping
to scale revenue growth.
• Cendant Travel Distribution Services
Hired by corporate parent to the integration team. Responsible for integration of media sales across 13 travel
acquisitions over the course of 2 years including Orbitz.com, CheapTickets, Lodging.com and the Away
Network.

22. Your Content. Our Platform. Every Device.
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