September 11 quarterly report (final)

Sunshine Coast Destination Limited September 2011 Quarter Report REPORT STATUS : FINAL Issued : 10 th October 2011 Pacific Tower 737 Burwood Road Hawthorn Melbourne 3122 Tel : 61 03 98300612

Section 1 : Introduction Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],September 11 Quarterly Report October 14, 2011

Section 1 : Introduction Data Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],September 11 Quarterly Report October 14, 2011

Australian GDP and Consumer Confidence ,[object Object],[object Object],Section 2 : External Environment Source : ABS Source : Roy Morgan Research September 11 Quarterly Report October 14, 2011

State Final Demand* ,[object Object],[object Object],Section 2 : External Environment Source : ABS * State Final Demand (SFD) is an important measure of economic activity. It is an estimate of the level of spending in the local economy by the private and public sectors. Spending is reported on the basis of consumption of goods and services, and capital investment. September 11 Quarterly Report October 14, 2011

Inbound and outbound travel ,[object Object],[object Object],[object Object],Section 2 : External Environment Source : ABS September 11 Quarterly Report October 14, 2011

Total Sunshine Coast Visitor Spending ,[object Object],[object Object],[object Object],Share of Spending (%) - RHS Total Visitor Spending ($M) - LHS Section 3 : Sunshine Coast Overview Source :NVS / IVS September 11 Quarterly Report October 14, 2011 Day Trips Overnight (Inbound / Domestic) Total ($) % p.a. ($) % p.a. ($) % p.a. Jun 08 456,000,000 9.1 2,002,000,000 6.9 2,458,000,000 7.3 Jun 09 374,000,000 -18.0 1,860,000,000 -7.1 2,234,000,000 -9.1 Jun 10 446,000,000 19.3 1,863,000,000 0.2 2,309,000,000 3.4 Jun 11 369,000,000 -17.3 1,966,000,000 5.5 2,335,000,000 1.1

Total Sunshine Coast Visitors ,[object Object],[object Object],[object Object],Total Visitors Source :NVS / IVS Section 3 : Sunshine Coast Overview September 11 Quarterly Report October 14, 2011 Total Visitors International Overnight Domestic Overnight Day Trips Visitors % p.a. % of total Visitors % p.a. % of total Visitors % p.a. % of total Visitors % p.a. % of total Jun-08 7,760,000 -9.0 100% 282,000 -3.1 3.6% 2,936,000 -0.4 37.8% 4,542,000 -14.2 58.5% Jun-09 7,971,000 2.7 100% 276,000 -2.3 3.5% 2,589,000 -11.8 32.5% 5,106,000 12.4 64.1% Jun-10 7,875,000 -1.2 100% 280,000 1.6 3.6% 2,439,000 -5.8 31.0% 5,156,000 1.0 65.5% Jun-11 7,388,000 -6.2 100% 260,000 -7.3 3.5% 2,783,000 14.1 37.7% 4,345,000 -15.7 58.8%

Sunshine Coast Visitors ,[object Object],[object Object],Source :NVS / IVS Section 3 : Sunshine Coast Overview September 11 Quarterly Report October 14, 2011

Visitor Trends –Summary Table (excludes Day Trippers) ,[object Object],[object Object],Section 3 : Sunshine Coast Overview September 11 Quarterly Report October 14, 2011 Year Ended June 2010 VISITORS HOLIDAY VFR BUSINESS EXPENDITURE ($) Domestic Overnight 2,783,000 1,609,000 790,000 272,000 1,729,000,000 Annual Change % 14.1 7.7 2.1 126.7 5.9 International Overnight 259,898 169,940 57,145 6,269 237,000,000 Annual Change % -7.3 -11.1 0.5 1.0 3.0 TOTAL 3,042,898 1,773,940 847,145 278,269 1,966,000,000 Annual Change % 11.9 5.4 2.0 120.5 5.5

Sunshine Coast – Accommodation Occupancy Rates ,[object Object],[object Object],[object Object],Source : ABS Section 3 : Sunshine Coast Overview September 11 Quarterly Report October 14, 2011 Room Occupancy Rates (%) 15 rooms or more Sunshine Coast Gold Coast Whitsundays TNQ Qld. Jun-08 49.4 59.6 48.4 53.8 61.5 Jun-09 47.1 57.8 44.8 51.8 57.6 Jun-10 46.5 59.5 45.6 50.5 58.5 Jun-11 47.5 57.1 45.6 54.9 61

The Australian and Qld. Domestic Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011

Air Capacity (As at March 2011) ,[object Object],[object Object],Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 WEEKLY DOMESTIC SEATS WEEKLY DOMESTIC SEATS WEEKLY DOMESTIC SEATS Number March 2011 Number June 2011 Number Sept 2011 Brisbane 130,857 129,497 130,783 Gold Coast 54,236 51,090 51,060 Cairns 38,878 34,109 37,867 Townsville 16,693 10,489 15,757 Mackay 12,508 10,611 12,610 Sunshine Coast 12,193 11,205 9.089

Sunshine Coast – Domestic Visitor Spending Share of Spending (%) - RHS Visitor Spending ($M) - LHS ,[object Object],[object Object],[object Object],Source :NVS Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 Domestic Overnight SC Spending $ % Change p.a. Market Share (%) Jun-08 1,822,000,000 10.4 14.5 Jun-09 1,654,000,000 -9.2 14.5 Jun-10 1,633,000,000 -1.3 14.1 Jun-11 1,729,000,000 5.9 15.6

Sunshine Coast – Total Visitors and Visitor Nights Domestic Visitor Nights (%) Domestic Overnight Visitors (‘000) ,[object Object],[object Object],Source :NVS Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 Domestic Overnight SC Visitors % Change p.a. Domestic Nights % Change p.a. Jun-07 2,947,000 7.8 11,226,000 -1.1 Jun-08 2,936,000 -0.4 13,132,000 17.0 Jun-09 2,589,000 -11.8 10,269,000 -21.8 Jun-10 2,439,000 -5.8 10,602,000 3.2 Jun-11 2,783,000 14.1 10,652,000 0.5

Sunshine Coast – Interstate and Intrastate ,[object Object],[object Object],Source : NVS Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 INTER-state Visitors % Change p.a. INTER-state Nights % Change p.a. INTRA-state Visitors % Change p.a. INTRA-state Nights % Change p.a. Jun- 07 799,000 0.5 4,980,000 -4.4 2,148,000 10.8 6,246,000 1.7 Jun- 08 846,000 5.9 6,809,000 36.7 2,090,000 -2.7 6,323,000 1.2 Jun- 09 665,000 -21.4 4,254,000 -37.5 1,924,000 -7.9 6,015,000 -4.9 Jun-10 700,000 5.3 5,128,000 20.5 1,739,000 -9.6 5,474,000 -9.0 Jun-11 765,000 9.3 4,442,000 -13.4 2,018,000 16.0 6,210,000 13.4

SC – Domestic Market Share (%) Share of Visitor Nights (%) Share of Visitors (%) ,[object Object],[object Object],[object Object],Source :NVS Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 SC Share of QLD Visitors (%) SC Share of QLD nights (%) Gold Coast Share of QLD Visitors (%) Whitsundays Share of QLD Visitors (%) Tropical North Qld. Share of QLD Visitors (%) Jun- 07 16.6 14.6 21.1 3.4 8.3 Jun- 08 17.0 17.4 20.1 3.0 8.4 Jun- 09 16.1 15.2 19.7 2.5 9.4 Jun-10 15.5 15.0 20.8 2.9 9.1 Jun-11 16.9 15.6 20.1 3.0 7.7

SC – Average Length of Stay (Nights) ,[object Object],[object Object],[object Object],Sunshine Coast Queensland Source :NVS Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 SC Average Length of Stay (nights) Gold Coast Average Length of Stay (nights) Whitsundays Average Length of Stay (nights) Tropical North Qld. Average Length of Stay (nights) Qld Average Length of Stay (nights) Jun- 07 3.8 4.3 4.3 5.4 4.3 Jun- 08 4.5 4.5 5.3 5.6 4.4 Jun- 09 4.0 4.2 4.2 4.8 4.2 Jun-10 4.3 4.3 4.6 6.0 4.5 Jun-11 3.8 3.9 4.2 6.0 4.2

Sunshine Coast – Source Markets by Visitors NSW QLD VIC. Rest of Aus. ,[object Object],[object Object],[object Object],[object Object],Source :NVS Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 QLD NSW Vic Rest of Australia Visitors % p.a. Visitors % p.a. Visitors % p.a. Visitors % p.a. Jun- 07 2,148,000 10.8 409,000 4.3 260,000 -8.5 130,000 9.2 Jun- 08 2,090,000 -2.7 454,000 11.0 274,000 5.4 118,000 -9.2 Jun- 09 1,924,000 -7.9 355,000 -21.8 210,000 -23.4 100,000 -15.3 Jun-10 1,739,000 -9.6 343,000 -3.4 243,000 15.7 114,000 14.0 Jun-11 2,018,000 16.0 386,000 12.5 248,000 2.1 131,000 14.9

Sunshine Coast – Source Markets % of total visitors NSW QLD VIC. Rest of Aus. ,[object Object],Source :NVS Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 QLD NSW Vic Rest of Australia % Total % p.a. % Total % Total Jun- 07 72.9 13.9 8.8 4.4 Jun- 08 71.2 15.5 9.3 4.0 Jun- 09 74.3 13.7 8.1 3.9 Jun-10 71.3 14.1 10.0 4.7 Jun-11 72.5 13.9 8.9 4.7

Sunshine Coast – Brisbane and Regional Qld. visitors Brisbane Regional Qld. ,[object Object],[object Object],Source :NVS Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 Brisbane (42.9% of total) Regional Qld. (29.5% of total) Visitors % Change Visitors % Change Jun- 07 1,407,000 24.3 741,000 -8.2 Jun- 08 1,347,000 -4.3 742,000 0.1 Jun- 09 1,218,000 -9.6 706,000 -4.9 Jun-10 1,056,000 -13.3 683,000 -3.3 Jun-11 1,195,000 13.2 822,000 20.4

Sunshine Coast – Visitor Nights from origin markets ,[object Object],[object Object],Source :NVS Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 Qld Brisbane Regional Qld NSW Vic Rest of Australia Total Sunshine Coast Visitor Nights Visitor Nights Visitor Nights Visitor Nights Visitor Nights Visitor Nights Visitor Nights Visitor Nights Jun- 07 6,246,000 3,780,000 2,466,000 2,358,000 1,751,000 871,000 11,226,000 Jun- 08 6,323,000 3,886,000 2,437,000 2,446,000 3,517,000 846,000 13,132,000 Jun- 09 6,015,000 3,708,000 2,307,000 1,904,000 1,680,000 670,000 10,269,000 Jun-10 5,474,000 3,242,000 2,232,000 1,785,000 2,411,000 932,000 10,602,000 Jun-11 6,210,000 3,661,000 2,549,000 1,947,000 1,451,000 1,044,000 10,652,000

Sunshine Coast – Source Markets Share of Qld. NSW QLD VIC. Rest of Aus. ,[object Object],[object Object],[object Object],[object Object],Source :NVS Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 QLD NSW Vic Rest of Australia (%) (%) (%) (%) Jun- 07 17.9 12.3 16.2 14.3 Jun- 08 18.2 13.9 17.7 12.7 Jun- 09 17.5 12.0 15.8 12.2 Jun-10 16.6 11.7 16.4 13.7 Jun-11 18.3 12.7 16.6 15.4

Sunshine Coast - Purpose of Visit Visiting Friends and Relatives Holiday/Leisure Business Other ,[object Object],[object Object],[object Object],Source : NVS and * TQ estimate Dec 10 Source :NVS Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 Holiday / Leisure (57% of total ) Friends and Relatives (28% of total) Business (10% of total ) Education (2.7% of total) Visitors % p.a. Visitors % p.a. Visitors % p.a. Visitors % p.a. Jun- 07 1,861,000 13.1 863,000 -1.4 181,000 5.8 Jun- 08 1,720,000 -7.6 913,000 5.8 214,000 18.2 Jun- 09 1,633,000 -5.1 750,000 -17.9 154,000 -28.0 Jun-10 1,492,000 -8.6 774,000 3.2 120,000 -22.1 Jun-11 1,604,000 7.5 790,000 2.1 272,000 126.7 16,000* 14*

Sunshine Coast - Sub regional visitor numbers ,[object Object],[object Object],Source :NVS Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 Southern Hinterland Central Northern Cooloola Visitors % p.a. Visitors % p.a. Visitors % p.a. Visitors % p.a. Visitors % p.a. Jun- 07 456,000 8.8 272,000 24.2 783,000 10.3 659,000 -1.9 308,000 1.7 Jun- 08 524,000 14.9 251,000 -7.7 882,000 12.6 679,000 3.0 293,000 -4.9 Jun- 09 444,000 -15.3 218,000 -13.1 677,000 -23.2 756,000 11.3 291,000 -0.7 Jun-10 404,000 -9.0 287,000 31.7 548,000 -19.1 814,000 7.7 246,000 -15.5 Jun-11 526,000 30.2 349,000 21.6 560,000 2.2 943,000 15.8 369,000 50.0

Sunshine Coast - Sub regional visitor numbers ,[object Object],Northern Central Southern Hinterland Cooloola Section 4 : Domestic Overnight Market September 11 Quarterly Report Source : NVS October 14, 2011

Sunshine Coast - Sub regional visitor numbers (Qld) ,[object Object],[object Object],[object Object],Source :NVS Northern Central Southern Hinterland Cooloola Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 Southern Hinterland Central Northern Cooloola Visitors Visitors Visitors Visitors Visitors Jun- 07 357,000 213,000 574,000 398,000 243,000 Jun- 08 403,000 197,000 656,000 369,000 236,000 Jun- 09 362,000 177,000 474,000 513,000 256,000 Jun-10 316,000 245,000 362,000 510,000 215,000 Jun-11 385,000 263,000 379,000 639,000 317,000

Sunshine Coast - Sub regional visitor numbers (NSW) ,[object Object],[object Object],[object Object],Source :NVS Northern Central Southern Hinterland Cooloola Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 Southern Hinterland Central Northern Cooloola Visitors Visitors Visitors Visitors Visitors Jun- 07 61,000 31,000 107,000 108,000 32,000 Jun- 08 65,000 33,000 117,000 160,000 36,000 Jun- 09 48,000 27,000 96,000 138,000 24,000 Jun-10 39,000 31,000 80,000 147,000 9,000 Jun-11 68,000 57,000 80,000 151,000 28,000

Sunshine Coast - Sub regional visitor numbers (Vic) ,[object Object],[object Object],[object Object],Source :NVS Northern Central Southern Hinterland Cooloola Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 Southern Hinterland Central Northern Cooloola Visitors Visitors Visitors Visitors Visitors Jun- 07 20,000 15,000 66,000 105,000 26,000 Jun- 08 40,000 13,000 67,000 116,000 18,000 Jun- 09 26,000 7,000 67,000 80,000 7,000 Jun-10 25,000 6,000 69,000 114,000 16,000 Jun-11 34,000 10,000 69,000 117,000 14,000

Sunshine Coast - Sub regional visitor numbers (rest of Aus) ,[object Object],[object Object],[object Object],Source :NVS Northern Central Southern Hinterland Cooloola Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 Southern Hinterland Central Northern Cooloola Visitors Visitors Visitors Visitors Visitors Jun- 07 18,000 12,000 36,000 48,000 8,000 Jun- 08 16,000 8,000 42,000 34,000 3,000 Jun- 09 8,000 6,000 40,000 26,000 3,000 Jun-10 23,000 5,000 37,000 42,000 5,000 Jun-11 39,000 19,000 31,000 36,000 10,000

Sunshine Coast Preference ,[object Object],[object Object],[object Object],[object Object],Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 Sunshine Coast Gold Coast Whitsundays Tropical North Qld. P reference Share (%)* Share (%)* Share (%)* Share (%)* Jun- 07 2,404,000 31.1 43.6 23.8 25.8 Jun- 08 2,388,000 31.1 43.6 23.6 25.5 Jun- 09 2,449,000 31.2 44.1 23.1 24.7 Jun-10 2,254,000 29.0 43.7 23.4 23.8 Jun-11 2,207,000 28.3 42.2 21.4 25.4

Sunshine Coast Preference ,[object Object],[object Object],[object Object],Source : Roy Morgan Holiday Tracking Study Source : Roy Morgan Holiday Tracking Study Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 Sydney Melbourne Brisbane Preference Preference Preference Jun- 07 369,000 400,000 611,000 Jun- 08 377,000 367,000 592,000 Jun- 09 384,000 403,000 539,000 Jun-10 282,000 365,000 620,000 Jun-11 338,000 301,000 610,000

Sunshine Coast Preference – HH Income Segments ,[object Object],[object Object],Section 4 : Domestic Overnight Market September 11 Quarterly Report Source : Roy Morgan Holiday Tracking Study October 14, 2011 $35K or less $35K to $80K $80K to $110K $110K Preference Preference Preference Preference Jun- 07 345,000 690,000 392,000 469,000 Jun- 08 319,000 671,000 379,000 497,000 Jun- 09 301,000 613,000 401,000 603,000 Jun-10 285,000 579,000 344,000 543,000 Jun-11 279,000 504,000 356,000 614,000

September 11 Quarterly Report Sunshine Coast – Positioning Profile Section 4 : Domestic Overnight Market ,[object Object],[object Object],[object Object],October 14, 2011 Affluent Families (8%) Affluent Empty Nesters (6%) Golden Age Lifestylers (1%) Average Age (years) Source : Roy Morgan Single Source June 11 (3 year average) 10 20 40 30 50 60 70 80 0 60 20 10 50 70 40 30 EMDA Consumer Positioning Map EMDA Lifestyle Segmentation Base :Australia TM Sunshine Coast Preferrers Students (7%) Affluent Singles (7%) Spend it All Singles (10%) Battler Families (12%) Surviving Families (8%) Struggling Retirees (5%) Mid Income Empty Nesters (10% ) Surviving Empty Nesters (10%) Grey Survivors (11%) 2% Affluent Couples (3%) Saving Couples (2%) 7% 3% 12% 8% 2% 15% 12% 5% 2% 8% 8% 9% 6% C EMDA 2003

Sunshine Coast Preference – Core Segments ,[object Object],[object Object],Source : Roy Morgan Holiday Tracking Study Section 4 : Domestic Overnight Market September 11 Quarterly Report Source : Roy Morgan Holiday Tracking Study October 14, 2011 Affluent Families Battler Families Affluent Empty Nesters Preference Preference Preference Jun- 07 283,000 394,000 177,000 Jun- 08 295,000 334,000 201,000 Jun- 09 265,000 355,000 186,000 Jun-10 243,000 347,000 177,000 Jun-11 258,000 320,000 183,000

Aus. and Qld- International Market Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011

Sunshine Coast – Spending Share of Qld. Spending (%) - RHS Visitor Spending ($M) - LHS ,[object Object],[object Object],[object Object],[object Object],Section 5: International Overnight Market Source : IVS, *note includes package expenditure September 11 Quarterly Report October 14, 2011 Inter- national Overnight SC Spending $* % Change p.a. (Spending) Market Share of Qld. spending (%) Jun- 08 180,000,000 -18.9 4.6 Jun- 09 206,000,000 14.4 5.2 Jun-10 230,000,000 11.7 6.0 Jun-11 237,000,000 3.0 6.5

Regions – Inbound visitors Share of Spending (%) - RHS Visitor Spending ($M) - LHS ,[object Object],[object Object],Gold Coast TNQ Sunshine Coast Whitsundays Source : IVS Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 SUNSHINE COAST GOLD COAST WHIT- SUNDAYS TROPICAL NORTH QLD Visitors % p.a. Visitors % p.a. Visitors % p.a. Visitors % p.a. Jun- 07 291,410 23.0 829,595 0.0 208,560 -4.4 840,947 -3.2 Jun- 08 282,415 -3.1 849,114 2.4 227,961 9.3 825,808 -1.8 Jun- 09 275,897 -2.3 785,979 -7.4 217,598 -4.5 702,695 -14.9 Jun-10 280,396 1.6 825,618 5.0 213,144 -2.0 653,632 -7.0 Jun-11 259,898 -7.3 753,265 -8.8 186,504 -12.5 648,959 -0.7

Regions – Inbound Visitor Nights Share of Spending (%) - RHS Visitor Spending ($M) - LHS ,[object Object],[object Object],[object Object],Gold Coast TNQ Sunshine Coast Whitsundays Source : IVS Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 SUNSHINE COAST GOLD COAST WHIT- SUNDAYS TROPICAL NORTH QLD Visitor Nights Visitor Nights Visitor Nights Visitor Nights Jun- 07 2,840,581 7,483,598 1,291,900 6,956,204 Jun- 08 2,396,880 8,072,104 1,221,325 6,438,466 Jun- 09 2,324,972 7,872,593 1,352,089 6,612,129 Jun-10 2,496,447 8,053,738 1,152,550 6,090,725 Jun-11 2,678,080 7,722,704 1,086,254 5,723,492

Regions – Average Length of Stay Share of Spending (%) - RHS Visitor Spending ($M) - LHS ,[object Object],[object Object],[object Object],Gold Coast TNQ Sunshine Coast Whitsundays Source : IVS Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 SUNSHINE COAST GOLD COAST WHIT- SUNDAYS TROPICAL NORTH QLD QLD Days Days Days Days Days Jun- 07 9.7 9.0 6.2 8.3 16.3 Jun- 08 8.5 9.5 5.4 7.8 18.3 Jun- 09 8.4 10.0 6.2 9.4 19.8 Jun-10 8.9 9.8 5.4 9.3 19.8 Jun-11 10.3 10.3 5.8 8.8 19.9

Sunshine Coast – Inbound visitors by market Share of Spending (%) - RHS Visitor Spending ($M) - LHS ,[object Object],[object Object],[object Object],UK Other Europe New Zealand Germany Asia Source : IVS Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 NZ UK Germany Other Europe Asia Visitors % of total Visitors % of total Visitors % of total Visitors % of total Visitors % of total Jun- 07 103,271 35.4 61,461 21.1 20,307 7.0 48,990 16.8 17,214 5.9 Jun- 08 88,983 31.5 58,283 20.6 21,888 7.8 53,447 18.9 20,817 7.4 Jun- 09 76,499 27.7 64,793 23.5 23,118 8.4 53,022 19.2 19,023 6.9 Jun-10 81,264 29.0 62,850 22.4 22,924 8.2 52,298 18.7 19,468 6.9 Jun-11 77,311 29.7 54,848 21.1 24,650 9.5 50,774 19.5 14,790 5.7

Sunshine Coast – Inbound visitors by ALOS Share of Spending (%) - RHS Visitor Spending ($M) - LHS ,[object Object],UK Other Europe New Zealand Germany Asia Source : IVS Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 NZ UK Germany Other Europe Asia Nights Nights Nights Nights Nights Jun- 07 9.0 7.7 11.0 8.6 28.5 Jun- 08 8.8 6.3 6.8 5.9 21.6 Jun- 09 7.4 7.2 9.5 6.7 18.1 Jun-10 8.2 8.7 10.3 6.8 11.5 Jun-11 9.4 8.5 7.6 9.5 25.8

New Zealand Inbound visitors Share of Spending (%) - RHS Visitor Spending ($M) - LHS ,[object Object],[object Object],[object Object],Gold Coast TNQ Sunshine Coast Whitsundays Source : IVS Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 SUNSHINE COAST GOLD COAST WHIT- SUNDAYS TROPICAL NORTH QLD Visitors Visitors Visitors Visitors Jun- 07 103,271 219,209 7,399 37,493 Jun- 08 88,983 221,824 10,826 43,331 Jun- 09 76,499 204,665 8,862 38,086 Jun-10 81,264 199,607 7,459 33,725 Jun-11 77,311 182,169 6,850 35,646

UK Inbound visitors Share of Spending (%) - RHS Visitor Spending ($M) - LHS ,[object Object],[object Object],Gold Coast TNQ Sunshine Coast Whitsundays Source : IVS Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 SUNSHINE COAST GOLD COAST WHIT- SUNDAYS TROPICAL NORTH QLD Visitors Visitors Visitors Visitors Jun- 07 61,461 69,121 62,364 157,198 Jun- 08 58,283 68,658 65,553 141,190 Jun- 09 64,793 68,441 62,335 125,610 Jun-10 62,850 80,122 63,617 112,908 Jun-11 54,848 62,691 49,592 92,676

German Inbound visitors Share of Spending (%) - RHS Visitor Spending ($M) - LHS ,[object Object],Gold Coast TNQ Sunshine Coast Whitsundays Source : IVS Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 SUNSHINE COAST GOLD COAST WHIT- SUNDAYS TROPICAL NORTH QLD Visitors Visitors Visitors Visitors Jun- 07 20,307 14,905 25,906 47,396 Jun- 08 21,888 18,150 28,529 46,538 Jun- 09 23,118 19,124 30,553 51,448 Jun-10 22,924 15,850 28,797 49,199 Jun-11 24,650 16,939 27,666 48,299

Other Europe Inbound visitors Share of Spending (%) - RHS Visitor Spending ($M) - LHS ,[object Object],[object Object],Gold Coast TNQ Sunshine Coast Whitsundays Source : IVS Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 SUNSHINE COAST GOLD COAST WHIT- SUNDAYS TROPICAL NORTH QLD Visitors Visitors Visitors Visitors Jun- 07 48,990 53,932 62,289 132,845 Jun- 08 53,447 60,592 67,250 134,188 Jun- 09 53,022 58,794 66,295 132,477 Jun-10 52,298 65,780 66,197 127,875 Jun-11 50,774 56,291 59,521 120,865

Asia Inbound visitors Share of Spending (%) - RHS Visitor Spending ($M) - LHS ,[object Object],[object Object],Gold Coast TNQ Sunshine Coast Whitsundays Source : IVS Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 SUNSHINE COAST GOLD COAST WHIT- SUNDAYS TROPICAL NORTH QLD Visitors Visitors Visitors Visitors Jun- 07 17,214 387,261 15,903 304,752 Jun- 08 20,817 402,916 14,437 294,243 Jun- 09 19,022 351,702 13,541 206,584 Jun-10 19,469 383,845 14,955 194,880 Jun-11 14,791 355,090 15,151 218,586

Sunshine Coast - Sub regional International markets ,[object Object],[object Object],[object Object],Source : IVS Northern Central Southern Cooloola Hinterland Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 Northern Cooloola Visitors % p.a. Visitors % p.a. 137,415 12.7 40,538 40.2 128,894 -6.2 51,638 27.4 134,980 4.7 49,299 -4.5 142,822 5.8 57,186 16.0 140,471 -1.6 46,050 -19.5 Southern Hinterland Central Visitors % p.a. Visitors % p.a. Visitors % p.a. Jun- 07 30,780 45.9 14,549 30.6 91,363 30.4 Jun- 08 38,281 24.4 19,464 33.8 75,102 -17.8 Jun- 09 33,118 -13.5 21,359 9.7 80,252 6.9 Jun-10 29,612 -10.6 25,788 20.7 58,811 -26.7 Jun-11 27,543 -7.0 21,252 -17.6 55,630 -5.4

Sunshine Coast - Sub regional visitor numbers (NZ) ,[object Object],[object Object],[object Object],Source :IVS n.a. Sample too small to document Northern Central Southern Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 Southern Hinterland Central Northern Cooloola Visitors Visitors Visitors Visitors Visitors Jun- 07 17,987 n.a. 53,160 30,851 n.a. Jun- 08 18,887 n.a. 38,562 29,980 n.a. Jun- 09 14,554 n.a. 40,564 23,565 n.a. Jun-10 14,286 n.a. 33,198 31,131 n.a. Jun-11 12,843 n.a. 30,338 29,805 n.a.

Sunshine Coast - Sub regional visitor numbers (UK) ,[object Object],[object Object],[object Object],Source :IVS Northern Central Cooloola Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 Southern Hinterland Central Northern Cooloola Visitors Visitors Visitors Visitors Visitors Jun- 07 n.a. n.a. 12,161 38,208 10,943 Jun- 08 n.a. n.a. 11,876 32,930 16,277 Jun- 09 n.a. n.a. 14,450 37,028 15,550 Jun-10 n.a. n.a. 9,569 35,021 22,544 Jun-11 n.a. n.a. 7,703 35,357 15,265

Sunshine Coast - Sub regional visitor numbers (Germany) ,[object Object],[object Object],Source :IVS Northern Cooloola Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 Southern Hinterland Central Northern Cooloola Visitors Visitors Visitors Visitors Visitors Jun- 07 n.a. n.a. n.a. 11,725 5,541 Jun- 08 n.a. n.a. n.a. 11,968 8,659 Jun- 09 n.a. n.a. n.a. 12,398 8,861 Jun-10 n.a. n.a. n.a. 15,528 7,468 Jun-11 n.a. n.a. n.a. 14,773 8,352

Sunshine Coast - Sub regional visitor numbers (Other Europe) ,[object Object],[object Object],[object Object],Source :IVS Northern Cooloola Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 Southern Hinterland Central Northern Cooloola Visitors Visitors Visitors Visitors Visitors Jun- 07 n.a. n.a. n.a. 31,113 11,818 Jun- 08 n.a. n.a. n.a. 32,331 13,709 Jun- 09 n.a. n.a. n.a. 34,042 12,767 Jun-10 n.a. n.a. n.a. 32,521 15,043 Jun-11 n.a. n.a. n.a. 34,452 13,423

Base Trends Assembled Demand Drivers mathematically determined Forecasts of economic drivers sourced EMDA Composite Index of Drivers Mathematically derived Forecasts of the Sunshine Coast Inbound, Overnight Domestic and Accommodation Sector ,[object Object],[object Object],[object Object],Model Update Process - SunMo Section 6 Demand Outlook for the Sunshine Coast September 11 Quarterly Report October 14, 2011

Section 6 Demand Outlook for the Sunshine Coast ,[object Object],[object Object],Source : ABS / EMDA F F Economic Outlook September 11 Quarterly Report October 14, 2011

Section 6 Demand Outlook for the Sunshine Coast Source : IVS/NVS / EMDA Sunshine Coast Visitor Forecasts Inbound (RHS) Domestic (LHS) F Inbound Drivers (R2 = 0.87) NZ GDP, UK GDP, TFC Outlook, $A exchange Rate Domestic Drivers (R2 = 0.85) Aus. GDP, QLD, NSW, Vic Private Consumption., RMR Preference ,[object Object],[object Object],September 11 Quarterly Report October 14, 2011 Domestic Overnight Inbound (‘000) % p.a. (‘000) % p.a. Jun-08 2,936,000 -0.4 282,415 -3.1 Jun-09 2,589,000 -11.8 275,897 -2.3 Jun-10 2,439,000 -5.8 280,396 1.6 Jun-11 2,783,000 14.1 259,898 -7.3 Jun-12 2,791,000 0.3 283,000 8.9 Jun-13 2,850,000 2.1 291,000 2.9 Jun-14 2,942,000 3.2 299,000 2.7 Jun-15 3,043,000 3.4 306,000 2.4

Key Point Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Section 7 : Summary September 11 Quarterly Report October 14, 2011

Disclaimer While every effort has been made to ensure accuracy of the data in this report, EMDA has not audited the data sources and therefore does not accept any responsibility in relation to financial and/or decisions based on this information. Ownership of all Intellectual Property (modelling methods, EMDA Positioning Maps resides with EMDA). September 11 Quarterly Report October 14, 2011

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