Overview of Vitual Causeway event recruitment services

2. WHO WE ARE
A sales and marketing services firm with a focus on:
• Companies in North America
• Customer Relationship Management
• Demand Generation Performance Improvements
Ultimately enabling companies to bridge
the gap that allows targets and prospects
to become customers

3. PROFIT HOT 50
In September, 2005,
Virtual Causeway
was Named as One of
Canada’s 50 Fastest Emerging
Growth Companies by
PROFIT Magazine

4. PROFIT 100
In June, 2007,
and again in June 2008,
Virtual Causeway
was named to the PROFIT 100
Ranking Canada’s Fastest-
Growing Companies by five-year
revenue growth, the PROFIT 100
profiles the country’s most
successful growth companies.

5. OUTSOURCING
Definition: When a company transfers responsibility
for a business process to a supplier, usually on a
long term basis
“By outsourcing, you limit distractions – gaining efficiency in the
parts of your business that really matter” Fortune Magazine

6. WHY OUTSOURCE?
• Consistency
• Domain Expertise
• Scalability
• Expansion – instant ‘on’
• New Market Penetration
• Resources
• $$$
• Time
• People
• Infrastructure

7. VIRTUAL CAUSEWAY
VALUE PROPOSITION
• Focus
• Cost
• Flexibility
• Customer Service
• Knowledge Base in Multiple Industries
• Employees and Management

8. VIRTUAL CAUSEWAY
VALUE PROPOSITION
Virtual Causeway Focus Areas
• Corporate Clients/Vendors, Publications, Marketing
Agencies and Event Management Companies
• Targeting Verticals such as; Financial Services, Healthcare,
Manufacturing, Pharma, Bio-Tech, Retail, etc.
Employees
• Post Secondary Education
• Reps with up to 15 Years Tele-Experience
• University Relationships
CRM Experience
• Salesforce.com, Siebel, Goldmine, ACT, etc.

9. FACILITY LOCATION
• The Virtual Causeway headquarters location and contact center is
located in the City of Waterloo, Ontario, Canada
• Waterloo is the driving force behind Canada's Technology Triangle
(CTT)
Operation Facility
• Virtual Causeway also maintains sales offices in:
• The Boston Area
• The New York City Area
• The Washington DC Area

10. ABOUT VIRTUAL CAUSEWAY
Three Core Businesses Centered Around
Demand Generation Excellence
– Marketing Services
• Creation, Qualification & Ranking of Suspects and Prospects
• Event Recruitment
– Business Development Services
• Development of Prospects through Appointment Setting
– Market Research Services
• Data Collection via Telephone or Web-Based Surveys

11. MARKETING SERVICES
Solutions & Services
• List Building/Database Cleansing
• Event Recruitment
• Lead Qualification & Ranking
• Inbound Service Hotlines
• “Rapid Response” Prospect Care

12. BUSINESS DEVELOPMENT
Solutions & Services
• Lead Generation
• Appointment Setting
• Channel Recruitment
• Customer Profiling
• “Integrated Prospect Care”

13. MARKET RESEARCH
Solutions & Services
• Phone and Web Survey Execution
• Pre-Screen Appointment Setting
• Survey Design and Testing
• Data Reporting (SPSS/Excel)
• Basic Data Analysis
• Panel Recruitment and Maintenance

14. EVENT RECRUITMENT
Overview
Virtual Causeway Event Team
– Manages day-to-day milestones and deliverables
• Ensures deadlines are met
• On-going evaluation of program to ensure success
– Mobilizes appropriate resources within Virtual Causeway
• Meets telemarketing goals by event date
– On-going communication with client
• Timely responses to all questions and requests
• Regular reports – status, confirmation, reminder

15. EVENT RECRUITMENT
Overview
Sample Reporting (and examples)
– Project and task plan
• Ensures a complete understanding of the project goals
• Defines responsibilities
– Kick off form
• Simple process to outline each event
• Outlines logistics and materials needed
– Status report
• Shows inbound or outbound call metrics
• Provides a snapshot regarding each project

16. SAMPLE PROJECT & TASK PLAN

17. SAMPLE KICK OFF FORM
Recruitment Kickoff Form For Virtual Causeway and Client
Background
Client and Project Manager Contacts
City and Date
Telemarketing to begin:
Telemarketing to end:
Reminder email to begin: 3 days out
Reminder phone call: 2 days before
Registration Goals: Number of attendees onsite
Additional notes : Lunch, hotel information etc.
Target Audience : # of employees, job function, job title
List Details
Timelines
Invitation sent to prospects
Please provide report by EOD xx
Confirmation letters out every xx EOD
Send out reminder email
Phone call reminder
Reporting Requirements
1. Type: Frequency: Format:
Contains:
Standard Demographic Questions
•Job function
•Title
•Size of company

18. SAMPLE STATUS REPORT

19. CLIENT LIST (Partial)
Event Recruitment

20. CLIENT LIST (Partial)
All Lines of Business

21. CASE STUDIES
Client Project Description
List Build/Lead Generation
Customer profiling
Event Coordination/Recruitment
‘C-Level Roundtables’
List Build/Lead Generation
Event Coordination/Recruitment
Market/Industry Research
‘Global Seminars and Webinars’
List Build/Lead Generation
Customer profiling
Event Coordination/Recruitment
‘C-Level Paid Conferences’

22. CONTACT INFO
William Clark
VP, Sales/Business Development
bill@v-causeway.com
978-372-5062
Rick Endrulat
COO/President
rick@v-causeway.com
519-886-1600 x222