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2010
                                                 PRIUS




                                                                        © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
Harmony between Man, Nature and Machine

                                                         PAGE 1 of 15
2010
                                         Model Overview                                                                                                                                                             PRIUS




   Prius IV shown in Blizzard pearl with available Solar Roof                             Prius V shown in Blue Ribbon Metallic with available                                  Prius interior shown in Dark Gray leather with available
   Package [29].                                                                          Advanced Technology Package [28]                                                      Advance Technology Package [28]
                                                                                             4-DR GAS/ELEC (ECVT)                       4-DR GAS/ELEC (ECVT)                       4-DR GAS/ELEC (ECVT)                        4-DR GAS/ELEC (ECVT)
   MSRP**                                                                                                $22,800                                    $23,800                                    $26,600                                     $28,070
   MPG City/Highway***                                                                                     51/48                                      51/48                                      51/48                                      51/48
   Seating                                                                                                    5                                          5                                          5                                          5

EXTERIOR COLORS*                                                                                                                         INTERIOR COLORS*
Blizzard Pearl                                                                                                                           Prius II/III - Fabric in                                         Prius IV/V - Leather in
                                                                Blue Ribbon Metallic
Additional Charge: $220.00                                                                                                               Dark Gray                                                        Misty Gray

                                                                                                                                         Prius II/III - Fabric in
Classic Silver Metallic                                         Winter Gray Metallic                                                     Bisque

                                                                                                                                         Prius II/III - Fabric in




                                                                                                                                                                                                                                                                      © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
Black                                                                                                                                    Misty Gray

Barcelona Red                                                                                                                            Prius IV/V - Leather in
Metallic                                                                                                                                 Dark Gray

                                                                                                                                         Prius IV/V - Leather in
Sandy Beach Metallic                                                                                                                     Bisque
*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local dealer to check for current availability or the possibility of
placing an order for such a vehicle.
**Manufacturers Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $760 for Cars, $810 for Small/Medium Trucks (Sienna, RAV4, Highlander Gas, Highlander HV, FJ Cruiser, 4Runner, Tacoma, and Land Cruiser), and $975 for
Large Trucks (Tundra and Sequoia). Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyotas charge for these services is called the "Delivery, Processing and
Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyotas overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee. Excludes taxes, license, title
and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.
*** 2010 EPA-estimated mileage. Actual mileage will vary.




                                                                                                                                                                                                                                                      PAGE 2 of 15
2010
                    Standard Features and Options*                                                                                                                                                            PRIUS


                                                                                                                     4-DR GAS/ELEC                        4-DR GAS/ELEC                         4-DR GAS/ELEC                   4-DR GAS/ELEC
                                                                                                                         (ECVT)                               (ECVT)                                (ECVT)                          (ECVT)



MSRP**                                                                                                                      $22,800                               $23,800                              $26,600                          $28,070
Model Number                                                                                                                  1223                                 1225                                 1227                             1229
                                                                                                                        EXTERIOR
Projector-beam halogen headlamps with auto-off feature                                                                                                                                                                                      -
LED (light-emitting diode) headlamps with auto leveling, auto-off and headlamp
washers                                                                                                                          -                                     -                                  -
Integrated fog lamps                                                                                                             -                                     -                                  -
LED taillamps

Color-keyed foldable power heated outside mirrors

Heated outside mirrors

Hybrid Synergy Drive® blue accent badges and headlamps

15-in. 5-spoke alloy wheels with P195/65R15 tires and wheel covers                                                                                                                                                                          -
17-in. 5-spoke alloy wheels with P215/45R17 tires                                                                                -                                     -                                  -




                                                                                                                                                                                                                                                                 © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
Washer-linked variable front intermittent wipers

Rear window with electric defogger with timer

Intermittent rear window wiper

UV reduction glass windshield

Driver and front passenger water-repellent side windows                                                                          -                                     -
Aerodynamic rear deck spoiler
Power tilt/slide moonroof with Solar Powered Ventilation System [1] and Remote
Air Conditioning System [2]                                                                                                      -                                                                                                          -

**Manufacturers Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $760 for Cars, $810 for Small/Medium Trucks (Sienna, RAV4, Highlander Gas, Highlander HV, FJ Cruiser, 4Runner, Tacoma, and Land Cruiser), and $975 for
Large Trucks (Tundra and Sequoia). Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyotas charge for these services is called the "Delivery, Processing and
Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyotas overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee. Excludes taxes, license, title
and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.




*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local                                        PAGE 3 of 15
dealer to check for current availability or the possibility of placing an order for such a vehicle.
2010
                    Standard Features and Options*                                                                                                                                                         PRIUS


                                                                                                                     4-DR GAS/ELEC                        4-DR GAS/ELEC                         4-DR GAS/ELEC     4-DR GAS/ELEC
                                                                                                                         (ECVT)                               (ECVT)                                (ECVT)            (ECVT)



Roof-mounted XM Satellite Radio [3] antenna

                                                                                                                         INTERIOR
CFC-free automatic climate control with electric compressor, dust and pollen
filtration mode, humidity sensor and air filter
Plasmacluster™ [4] ionizer                                                                                                       -                                     -
AM/FM/MP3 CD player with six speakers and satellite radio capability [3]                                                                                               -                               -                -
JBL® AM/FM/MP3 6-disc CD changer with eight speakers, integrated satellite
radio capability [3] and hands-free phone capability via Bluetooth® [5] wireless                                                 -
technology
Voice-activated touch-screen DVD navigation system [6] with JBL® AM/FM/MP3
4-disc CD changer, eight speakers, USB [7] port with iPod® [8] connectivity,
integrated satellite radio capability, XM NavTraffic® [6] [9] capability, hands-free                                             -
phone capability and music streaming via Bluetooth® [5] wireless technology, and
integrated backup camera [10]
Auxiliary audio jack
Power windows with auto up/down, jam protection in all positions and retained-
power features




                                                                                                                                                                                                                                      © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
Power automatic door locks with anti-lockout feature

Smart Key System [11] on driver's door and remote illuminated entry                                                                                                                                    [14][16]        [14][16]

Remote keyless entry system with Push Button Start, 2-stage unlocking and
panic function
Fabric-trimmed seats and door panels with storage pockets and bottle holders in
front doors                                                                                                                                                                                            -                -
Leather-trimmed seats and steering wheel with driver's seat power lumbar
support and heated front seats with bottle holders in front doors                                                                -                                     -
6-way adjustable driver’s seat and 4-way adjustable passenger seat with
adjustable headrests
Driver seatback pocket

Front passenger seatback pocket                                                                                                                                                                                         -
60/40 split fold-down rear bench seat with adjustable headrests

Fold-forward rear outboard headrests


*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local                   PAGE 4 of 15
dealer to check for current availability or the possibility of placing an order for such a vehicle.
2010
                    Standard Features and Options*                                                                                                                                                         PRIUS


                                                                                                                     4-DR GAS/ELEC                        4-DR GAS/ELEC                         4-DR GAS/ELEC   4-DR GAS/ELEC
                                                                                                                         (ECVT)                               (ECVT)                                (ECVT)          (ECVT)



Rear fold-down armrest with two cup holders
Tilt/telescopic adjustable steering wheel with audio, climate and multi-information
display controls [13]
Steering wheel-mounted Dynamic Radar Cruise Control (DRCC) [14] and Lane
Keep Assist (LKA) [15] controls [13]                                                                                             -                                     -                               -
Steering wheel-mounted Bluetooth®[5] hands-free phone-calling controls                                                           -
Cruise control

Dynamic Radar Cruise Control (DRCC) [14]                                                                                         -                                     -                               -
Intelligent Parking Assist (IPA) [16]                                                                                            -                                     -                               -
Central instrument display with digital speedometer, instant fuel consumption, fuel
gauge and shift-lever indicator
Multi-information display with energy monitor, fuel consumption history,
Hybrid System Indicator, odometer with twin tripmeters and cruise information
(average fuel economy, average speed and distance to empty)
Touch Tracer Display




                                                                                                                                                                                                                                    © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
Overhead console with maplights and shift illumination

Electronic shift lever with Hybrid Synergy Drive® blue accent

EV mode[17]

Eco/Power modes

Auto-dimming rearview mirror with HomeLink® [18] universal transceiver                                                           -                                     -
Dual sun visors and illuminated vanity mirrors
Center-console with sliding armrest and storage compartment with removable
utility tray, wire-management feature and dual front cup holders
Dual-compartment glove box

Remote hood and fuel-filler door releases

Rear dome lights and cargo area lamp



*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local                 PAGE 5 of 15
dealer to check for current availability or the possibility of placing an order for such a vehicle.
2010
                    Standard Features and Options*                                                                                                                                                         PRIUS


                                                                                                                     4-DR GAS/ELEC                        4-DR GAS/ELEC                         4-DR GAS/ELEC   4-DR GAS/ELEC
                                                                                                                         (ECVT)                               (ECVT)                                (ECVT)          (ECVT)



Retractable assist grips at all doors

Two 12V auxiliary power outlets

Cargo area side-panel storage and under-floor storage

Tonneau cover with clasp for under-floor stowage

                                                                                                                          SAFETY
Star Safety System™ - includes Enhanced Vehicle Stability Control (VSC) [19]
+Traction Control (TRAC), Anti-lock Brake System (ABS) with Electronic Brake-
force Distribution (EBD) and Brake Assist [20]
Safety Connect [21]                                                                                                              -                                     -
Pre-Collision System (PCS) [22]                                                                                                  -                                     -                               -
Lane Keep Assist (LKA) [15]                                                                                                      -                                     -                               -
Driver and front passenger Advanced Airbag System [23]
Driver and front passenger front seat-mounted side airbags and front and rear
side curtain airbags [23]




                                                                                                                                                                                                                                    © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
Driver's knee airbag [23]

Driver and front passenger active headrests [24]

Direct Tire Pressure Monitor System (TPMS) [25]

Front and rear energy-absorbing crumple zones

Side-impact door beams

Driver and front passenger seatbelt warning sensor

3-point seatbelts in all seating positions

Adjustable seatbelt anchors for front seating positions
Emergency Locking Retractor (ELR) on driver’s belt, Automatic/Emergency
Locking Retractor (ALR/ELR) on all passenger belts
Front seatbelt pretensioners with force limiters


*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local                 PAGE 6 of 15
dealer to check for current availability or the possibility of placing an order for such a vehicle.
2010
                    Standard Features and Options*                                                                                                                                                      PRIUS


                                                                                                                     4-DR GAS/ELEC                        4-DR GAS/ELEC                         4-DR GAS/ELEC   4-DR GAS/ELEC
                                                                                                                         (ECVT)                               (ECVT)                                (ECVT)          (ECVT)



LATCH (Lower Anchors and Tethers for Children) for outboard rear seating
positions only
Child-protector rear door locks

Hill Start Assist Control (HAC) [26]

Collapsible steering column

Engine immobilizer [27]

Center high-mount stop lamp (CHMSL)

Temporary spare tire




                                                                                                                                                                                                                                    © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local                 PAGE 7 of 15
dealer to check for current availability or the possibility of placing an order for such a vehicle.
2010
                                                  Options*                                                                                                                                              PRIUS
The following option combinations are available in your area

  Prius II 4-Door Gas/Electric Hybrid (ECVT) (1223)                                                                                                                              Power tilt/slide moonroof [29] with Solar Powered
                                                                                                                                                                                 Ventilation System [1] and remote air conditioning system
  Base Model: $.00                             Free Maintenance Plan [35] (FE)
                                                                                                                                                                                 [2]; Navigation package includes Voice-activated touch-
                                                                                                                                                                                 screen DVD navigation system [6] with JBL® AM/FM/MP3
  Prius III 4-Door Gas/Electric Hybrid (ECVT) (1225)                                                                            Solar Roof Navigation (Includes                  4-disc CD changer, eight speakers, integrated satellite
                                               JBL® AM/FM/MP3 6-disc CD changer with eight                                      Navigation Package) with                         radio capability, XM NavTraffic® [6] [9] capability, hands-
                                               speakers, integrated satellite radio capability [3] and                                                                           free phone capability and music streaming via Bluetooth®
  JBL® Audio with 8 Speakers:                                                                                                   Additional Options: $4,280.00
                                               hands-free phone capability via Bluetooth® [5]                                                                                    [5] wireless technology, USB [7] port with iPod [8]
  $.00                                         wireless technology (EJ)                                                                                                          connectivity, integrated backup camera [10] and Safety
                                               Free Maintenance Plan [35] (FE)                                                                                                   Connect™ [21] (SY)
                                                                                                                                                                                 Free Maintenance Plan [35] (FE)
                                               Free Maintenance Plan [35] (FE)
                                               Voice-activated touch-screen DVD navigation system                               Prius V 4-Door Gas/Electric Hybrid (ECVT) (1229)
                                               [6] with JBL® AM/FM/MP3 4-disc CD changer, eight
  Navigation System w/JBL®                                                                                                                                         Voice-activated touch-screen DVD navigation system [6]
                                               speakers, integrated satellite radio capability, XM
  Audio with Additional Options:                                                                                                                                   with JBL® AM/FM/MP3 4-disc CD changer, eight
                                               NavTraffic® [6] [9] capability, hands-free phone
  $2,030.00                                                                                                                                                        speakers, integrated satellite radio capability, XM
                                               capability and music streaming via Bluetooth® [5]
                                                                                                                                                                   NavTraffic® [6] [9] capability, hands-free phone capability
                                               wireless technology, USB [7] port with iPod [8]
                                                                                                                                Navigation System w/JBL® Audio and music streaming via Bluetooth® [5] wireless
                                               connectivity, and integrated backup camera [10] (NW)
                                                                                                                                with Additional Options: $2,480.00 technology, USB [7] port with iPod [8] connectivity,
                                  Free Maintenance Plan [35] (FE)                                                                                                  integrated backup camera [10] and Safety Connect™ [21]
                                  Power tilt/slide moonroof [29] with Solar Powered                                                                                (NY)
                                  Ventilation System [1] and remote air conditioning                                                                               17" alloy wheels (AW)
                                  system [2]; Navigation package includes Voice-                                                                                   Free Maintenance Plan [35] (FE)
  Solar Roof Navigation (Includes activated touch-screen DVD navigation system [6] with
                                                                                                                                                                                 Dynamic Radar Cruise Control (DRCC) [14], Pre-Collision
  Navigation Package) with        JBL® AM/FM/MP3 4-disc CD changer, eight speakers,
                                                                                                                                                                                 System (PCS) [22], Lane Keep Assist (LKA) [15],
  Additional Options: $3,830.00   integrated satellite radio capability, XM NavTraffic® [6]
                                                                                                                                                                                 Intelligent Parking Assist (IPA) [16]; Navigation package




                                                                                                                                                                                                                                                © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
                                  [9] capability, hands-free phone capability and music
                                                                                                                                                                                 includes Voice-activated touch-screen DVD navigation
                                  streaming via Bluetooth® [5] wireless technology, USB
                                                                                                                                                                                 system [6] with JBL® AM/FM/MP3 4-disc CD changer,
                                  [7] port with iPod [8] connectivity, and integrated
                                                                                                                                Advanced Technology Package                      eight speakers, integrated satellite radio capability, XM
                                  backup camera [10] (SW)
                                                                                                                                (includes Navigation) with                       NavTraffic® [6] [9] capability, hands-free phone capability
  Prius IV 4-Door Gas/Electric Hybrid (ECVT) (1227)                                                                             Additional Options: $5,180.00                    and music streaming via Bluetooth® [5] wireless
                                                                                                                                                                                 technology, USB [7] port with iPod [8] connectivity,
  Base Model: $.00                             Free Maintenance Plan [35] (FE)                                                                                                   integrated backup camera [10] and Safety Connect™ [21]
                                                                                                                                                                                 (AY)
                                               Free Maintenance Plan [35] (FE)                                                                                                   Free Maintenance Plan [35] (FE)
                                               Voice-activated touch-screen DVD navigation system                                                                                17" alloy wheels (AW)
                                               [6] with JBL® AM/FM/MP3 4-disc CD changer, eight
  Navigation System w/JBL®                     speakers, integrated satellite radio capability, XM
  Audio with Additional Options:               NavTraffic® [6] [9] capability, hands-free phone
  $2,480.00                                    capability and music streaming via Bluetooth® [5]
                                               wireless technology, USB [7] port with iPod [8]
                                               connectivity, integrated backup camera [10] and
                                               Safety Connect™ [21] (NY)


*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local                             PAGE 8 of 15
dealer to check for current availability or the possibility of placing an order for such a vehicle.
2010
                                          Specifications                                                                                                                                                   PRIUS

                                                                                                                  4-DR GAS/ELEC                        4-DR GAS/ELEC                        4-DR GAS/ELEC                       4-DR GAS/ELEC
                                                                                                                      (ECVT)                               (ECVT)                               (ECVT)                              (ECVT)
MSRP**                                                                                                                    $22,800                             $23,800                              $26,600                              $28,070
Model Number                                                                                                               1223                                1225                                 1227                                 1229
                                                                                                              GASOLINE ENGINE
Type                                                                                                                                 Aluminum double overhead cam (DOHC) 16-valve VVT-i 4-cylinder
Displacement                                                                                                                                                    1.8 liters (1798 cc)
Bore x stroke                                                                                                                                                    3.17 in. x 3.48 in.
Compression ratio                                                                                                                                                       13.0:1
Valvetrain                                                                                                                      Four valves per cylinder with Variable Valve Timing with intelligence (VVT-i)
Induction system                                                                                                          Sequential multi-point EFI with Electronic Throttle Control System with intelligence (ETCS-i)
Ignition system                                                                                                                                   Electronic, with Toyota Direct Ignition (TDI)
Power output                                                                                                                                       98 hp @ 5200 rpm (73 kW @ 5200 rpm)
Torque                                                                                                                                           105 lb.-ft. @ 4000 rpm (142 N•m @ 4000 rpm)
Emission ratings                                                                                                                     Advanced Technology Partial Zero Emission Vehicle (AT-PZEV) [30]
                                                                                                              ELECTRIC MOTOR
Motor type                                                                                                                                                Permanent magnet AC synchronous motor
Power output                                                                                                                                                          80 hp (60kW)
Torque                                                                                                                                                              153-lb.-ft. (207 N·m)
Voltage                                                                                                                                                              650V maximum
                                                                                                            TRACTION BATTERY
Type                                                                                                                                                        Sealed Nickel-Metal Hydride (Ni-MH) [31]




                                                                                                                                                                                                                                                                 © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
Power Output                                                                                                                                                            36 hp (27 kW)
Voltage                                                                                                                                                                    201.6V
Hybrid System Net Power                                                                                                                                                134 hp (100 kW)
                                                                                                   MECHANICAL/PERFORMANCE
Transmission                                                                                                                             Electronically controlled continuously variable transmission (ECVT)
EV mode [17]                                                                                                                                                           Standard
Eco and Power modes                                                                                                                                                    Standard
Front Suspension                                                                                                                                  Independent MacPherson strut with stabilizer bar
Rear Suspension                                                                                                                                                      Torsion beam
Steering                                                                                                                              Electric Power Steering (EPS); rack-and-pinion with electric power-assist
Turning circle diameter, curb to curb (ft.)                                                                                                                34.2                                                                            36.0


**Manufacturers Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $760 for Cars, $810 for Small/Medium Trucks (Sienna, RAV4, Highlander Gas, Highlander HV, FJ Cruiser, 4Runner, Tacoma, and Land Cruiser), and $975 for
Large Trucks (Tundra and Sequoia). Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyotas charge for these services is called the "Delivery, Processing and
Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyotas overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee. Excludes taxes, license, title
and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.


                                                                                                                                                                                                                                            PAGE 9 of 15
2010
                              Specifications                                                                                        PRIUS

                                                                 4-DR GAS/ELEC              4-DR GAS/ELEC                 4-DR GAS/ELEC             4-DR GAS/ELEC
                                                                     (ECVT)                     (ECVT)                        (ECVT)                    (ECVT)
Brakes                                                            Power-assisted ventilated front disc, solid rear disc with Anti-lock Brake System (ABS) and integrated
                                                                                                           regenerative braking
Coefficient of drag (Cd)                                                                                            0.25
                                                           EXTERIOR DIMENSIONS (IN.)
Overall height/width/length                                                                                   58.7/68.7/175.6
Wheelbase                                                                                                          106.3
Track (front/rear)                                                                                60.0/59.8                                              59.6/59.4
Minimum running ground clearance                                                                                    5.5
                                                     INTERIOR DIMENSIONS, FRONT/REAR (IN.)
Head room                                                                                                        38.6/37.6
Shoulder room                                                                                                    54.9/53.1
Hip room                                                                                                         52.7/51.2
Leg room                                                                                                         42.5/36.0
                                                           WEIGHTS AND CAPACITIES
Curb weight (lb.)                                                                                                  3042
Seating capacity                                                                                                     5
Passenger volume (cu. ft.)                                                                                         93.7
Luggage capacity (cu. ft.)                                                                                         21.6
Fuel tank (gal.)                                                                                                   11.9
                                                                      TIRES




                                                                                                                                                                            © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
P195/65R15                                                                                        Standard                                                 N/A
P215/45R17                                                                                          N/A                                                  Standard
                                                                       MPG
Mileage estimates (mpg city/highway/combined) [32]                                                                51/48/50




                                                                                                                                                            PAGE 10 of 15
2010
                                              Accessories                                                                                                                                           PRIUS
           EXTERIOR                                             INTERIOR
         ACCESSORIES                                          ACCESSORIES




     Paint protection film                                Ashtray Cup                                          Cargo tote by Nifty Products                    Illuminated door sill                 XM Satellite Radio kit
     $395 Installed MSRP*                                 $17 Parts Only MSRP**                                $40 Installed MSRP*                             $359 Installed MSRP*                  $449 Installed MSRP*




     Rear bumper applique                                                                                      Carpet Floor Mats & Cargo                       iPod Interface
                                                          BLU Logic® Hands-free
     $69 Installed MSRP*                                                                                       Mat                                             $299 Installed MSRP*
                                                          System
                                                                                                               $200 Installed MSRP*
                                                          $299 Installed MSRP*




     Wheel locks (alloy)                                                                                                                                       Remote engine start




                                                                                                                                                                                                                                        © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
     $67 Installed MSRP*                                                                                       Emergency assistance kit                        $529 Installed MSRP*
                                                          Cargo Net
                                                                                                               $70 Installed MSRP*
                                                          $51 Installed MSRP*




                                                                                                                                                               VIP RS3200Plus Security
                                                                                                               First aid kit                                   System
                                                          Cargo Organizer
                                                                                                               $29 Installed MSRP*                             $359 Installed MSRP*
                                                          $49 Installed MSRP*




*   Installed MSRP is the Manufacturers Suggested Retail Price for accessories installed by the manufacturer. Actual prices for the dealer installed accessories may vary. Please see your local                        PAGE 11 of 15
    Toyota dealer for pricing. Prices and product availability are subject to change without notice.
** Installation not included. See your local Toyota dealer for installed pricing. Prices and product availability are subject to change without notice.
2010
                                        Nearest Dealer*                                                                                                                                                 PRIUS
Toyota Dealers in your Area:                                                                                                          Other Toyota Dealers Nearby:

Toyota Of Wallingford                                                                                                                 Middletown Toyota
Distance:0.98 miles                                                                                                                   Distance:10.81 miles
859-861 No. Colony Road                                                                                                               634 Newfield Street
Wallingford CT, 06492                                                                                                                 Middletown CT, 06457
Phone: (203) 284-7400                                                                                                                 Phone: (860) 347-7294
http://www.toyotaofwallingford.com                                      GET DIRECTIONS to this dealer                                 http://www.middletowntoyota.com/                                  GET DIRECTIONS to this dealer




                                                                                                                                      A-1 Toyota
                                                                                                                                      Distance:12.25 miles
                                                                                                                                      50 Amity Road
                                                                                                                                      New Haven CT, 06515
                                                                                                                                      Phone: (203) 389-1521
                                                                                                                                      http://www.a1toyota.com                                           GET DIRECTIONS to this dealer




                                                                                                                                      Branch Toyota
                                                                                                                                      Distance:16.32 miles
                                                                                                                                      832 Straits Turnpike
                                                                                                                                      Watertown CT, 06795
                                                                                                                                      Phone: (203) 758-8261
                                                                                                                                      http://www.branchtoyota.com                                       GET DIRECTIONS to this dealer




                                                                                                                                                                                                                                           © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
                                                                                                                                      Stephen Toyota
                                                                                                                                      Distance:16.67 miles
                                                                                                                                      1069 Farmington Ave
                                                                                                                                      Bristol CT, 06010
                                                                                                                                      Phone: (860) 584-7333
                                                                                                                                      http://www.stephentoyota.com                                      GET DIRECTIONS to this dealer




*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local                       PAGE 12 of 15
dealer to check for current availability or the possibility of placing an order for such a vehicle.
2010
                            Warranties / Disclaimers                                                                                                                                                      PRIUS
                                                                                                                                  accuracy of the information provided. Rely on your common sense to decide whether to follow a specified route.
WARRANTIES                                                                                                                        Detailed coverage not available in every city or roadway. Periodic navigation updates available at an additional
                                                                                                                                  cost. See your Navigation System Owner's Manual for further details.
Every Toyota Car, Truck and SUV is built to exceptional standards. And that's not idle boasting. We back it up with these
                                                                                                                                  [7] May not be compatible with all MP3/WMA players and like models
Limited Warranty Coverages:
                                                                                                                                  [8] iPod® is a registered trademark of Apple, Inc.
Basic: 36 months/36,000 miles (all components other than normal wear and maintenance items).                                      [9] Requires Navigation Package
                                                                                                                                  [10] The backup camera does not provide a comprehensive view of the rear area of the vehicle. You should also
Hybrid-Related Component Coverage: Hybrid-related components for hybrid vehicles are covered for 8 years/100,000
                                                                                                                                  look around outside your vehicle and use your mirrors to confirm rearward clearance. Cold weather will limit
miles. The HV battery may have longer coverage under emissions warranty. Refer to applicable Owner's Warranty
                                                                                                                                  effectiveness and view may become cloudy.
Information booklet for details.
                                                                                                                                  [11] The Smart Key System may interfere with some pacemakers or cardiac defibrillators. If you have one of these
Powertrain: 60 months/60,000 miles (engine, transmission/transaxle, front-wheel drive, rear-wheel drive, seatbelts and            medical devices, please talk to your doctor to see if you should deactivate this system.
airbags).                                                                                                                         [12] Includes front passenger and rear hatch Smart Key System.
                                                                                                                                  [13] Controls included based on vehicle equipment.
Rust-Through: 60 months/unlimited miles (corrosion perforation of sheet metal).
                                                                                                                                  [14] Dynamic Laser Cruise Control is designed to assist the driver and is not a substitute for safe and attentive
Emissions: Coverages vary under Federal and California regulations. Refer to applicable Owner's Warranty Information              driving practices. Please see your Owner's Manual for important instructions and cautions.
booklet for details.                                                                                                              [15] Lane Keep Assist is designed to read the lane markers of certain roads and apply slight torque to the steering
                                                                                                                                  wheel to help keep the car in the center of the lane. If the vehicle approaches the outer limits of its lane, the Lane
Accessories: For accessories purchased at time of the new vehicle purchase, the Toyota Accessory Warranty coverage
                                                                                                                                  Departure Warning feature will sound a warning tone and applies a slight torque to the steering wheel to notify the
is in effect for 36 months or 36,000 miles (whichever comes first) from the vehicle's in-service date, which is the same
                                                                                                                                  driver that corrective action may be required. These features are not a collision-avoidance system and are not a
coverage as the Basic coverage of the Toyota New Vehicle Limited Warranty.
                                                                                                                                  substitute for safe and attentive driving. System effectiveness depends on many factors. See your Owner's Manual
For dealer-installed accessories purchased after the new vehicle purchase, the coverage is 12 months or 12,000 miles              for further information.
(whichever comes first) from the date the accessory was installed on the vehicle, or the remainder of the above 36                [16] Intelligent Parking Assist requires driver brake control. Always look around the outside of the vehicle and use
months or 36,000 miles Basic coverage from the vehicle's in-service date, whichever provides greater coverage, with the           mirrors to confirm clearance.
exception of car covers. Car covers are warranted for 12 months from the date of purchase and do not assume any                   [17] CAUTION! When driving a hybrid vehicle, pay special attention to the area around the vehicle. Because there
coverage under the Toyota New Vehicle Limited Warranty.                                                                           is little vehicle noise in electric-only mode, pedestrians, people riding bicycles or other people and vehicles in the
                                                                                                                                  area may not be aware of the vehicle starting off or approaching them, so take extra care while driving.
For customers (non-dealer) installed accessories purchased after the new vehicle purchase, the coverage is 1 months of
                                                                                                                                  [18] HomeLink® is a registered trademark of Johnson Controls, Inc.
12,000 miles (whichever comes first), from the purchase date of the accessory.
                                                                                                                                  [19] Vehicle Stability Control (VSC) is an electronic system designed to help the driver maintain vehicle control
You may be eligible for transportation assistance if it's necessary that your vehicle be kept overnight for repairs covered       under adverse conditions. It is not a substitute for safe driving practices. Factors including speed, road conditions
under warranty. Please see your authorized Toyota dealership for further details.                                                 and driver steering input can all affect whether VSC will be effective in preventing a loss of control. Please see your
                                                                                                                                  Owner's Manual for further details.
For complete details about Toyota's warranties, please refer to the applicable Owner's Warranty Information booklet or
                                                                                                                                  [20] Brake Assist is designed to help the driver take full advantage of the benefits of ABS. It is not a substitute for
see your Toyota dealer.
                                                                                                                                  safe driving practices. Braking effectiveness also depends on proper brake-system maintenance and tire and road
                                                                                                                                  conditions.
                                                                                                                                  [21] Comes with 1-year trial subscription. Longer term service requires a separate subscription. Contact the Safety
                                                                                                                                  Connect Call Center is limited by cellular connection availability and reception of GPS satellite signals, so you may
DISCLAIMERS                                                                                                                       be unable to contact the Call Center or receive emergency support. Enrollment and Subscription agreement




                                                                                                                                                                                                                                                               © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
                                                                                                                                  required. Additional service packages are available for additional charges.
All information in this eBrochure is based on data available at time of posting, is subject to change without notice and
                                                                                                                                  [22] The Pre-Collision System is designed to help reduce the crash speed and damage in certain frontal collisions
pertains specifically to continental U.S.A vehicles only.
                                                                                                                                  only. It is not a collision-avoidance system and is not a substitute for safe and attentive driving. System
                                                                                                                                  effectiveness depends on many factors. See your Owner's Manual for further information.
[1] The Solar Power Ventilated System uses and electric fan to draw outside air into, through, and out the cabin. It will         [23] All the airbag (AB) systems are Supplemental Restraint Systems. All ABs (if installed) are designed to inflate
lower the cabin temperature near the outside ambient temperature to help make the cabin more comfortable with                     only under certain conditions and in certain types of severe collisions: frontal and knee ABs typically inflate in
reentering the vehicle. It must be turned on prior to leaving the vehicle and cannot perform cooling such as with an air          frontal collisions; side and side curtain ABs in side collisions; Roll-Sensing Curtain ABs at a severe tilt degree, roll
conditioner.                                                                                                                      or lateral G-force. In all other accidents, the ABs will not inflate. To decrease the risk of injury from an inflating AB,
[2] Maximum operation duration of this system is three minutes. System may not operate if the hybrid battery is under             always wear seatbelts, sit upright in the middle of the seat as far back as possible and do not lean against the door.
load/or if the battery charge is low. See your Owner's Manual for further information.                                            Do not put objects in front of an AB or around the seatback. Do not use a rearward-facing child seat in any front
[3] Satellite radio requires monthly service fee. See your Toyota dealer for further details. Reception of the satellite signal   passenger seat. The force of an inflating AB may cause serious injury or death. See your Owner's Manual for
may vary depending on location. All fees and programming subject to change. Subscriptions subject to the terms and                further information/warnings.
conditions available at www.xmradio.com or www.sirius.com. Available only in the 48 contiguous United States.                     [24] Active headrests can help prevent or limit the extent of whiplash in certain types of rear-end collisions.
[4] Plasmacluster™ is a trademark of Sharp Electronics, Inc.                                                                      [25] The Toyota Tire Pressure Monitor alerts the driver when tire pressure is critically low. For optimal tire wear and
[5] The phones on this site have been tested for Bluetooth® compatibility with Toyota vehicles. Performance will vary             performance, tire pressure should be checked regularly with a gauge; do not rely solely on the monitor system. See
based on phone software version, coverage, and your wireless carrier. Phones are warranted by their manufacturer, not             your Owner's Manual for details.
Toyota.                                                                                                                           [26] Hill Start Assist Control (HAC) is designed to help minimize backward rolling on steep ascents. Downhill Assist
[6] The navigation system is designed to assist in locating an address or point of interest. XM NavTraffic® requires a            Control (DAC) is designed to help the driver maintain vehicle control and speed on steep, downhill descents.
monthly service fee and hardware, and is designed to provide real-time traffic or alternative routes of travel.                   Neither system is a substitute for safe driving judgment and practices. Factors including speed, grade, surface
Discrepancies may be encountered between the system and your actual location. Road system changes may affect the                  conditions and driver input can all affect whether DAC and HAC will be effective in preventing a loss of control.




                                                                                                                                                                                                                                             PAGE 13 of 15
2010
                            Warranties / Disclaimers                                                                                     PRIUS
Please see your Owner's Manual for further details.
[27] The engine immobilizer is a state-of-the-art anti-theft system. When you insert your key into the ignition switch, the
key transmits an electronic code to the vehicle. The engine will only start if the code in the transponder chip inside the key
matches the code in the vehicle's immobilizer. Because the transponder chip is embedded in the key, it can be costly to
replace. If you lose a key, your Toyota dealer can help, or you can find a qualified independent locksmith to perform high
security key services at www.aloa.org.
[28] Available on Prius V only.
[29] Available on Prius III and IV only.
[30] AT-PZEV-rated by the California Air Resources Board. Meets Tier 2/Bin 3 Federal emissions standard. For more
information please visit www.arb.ca.gov
[31] Hybrid vehicle battery expected life is 150,000 miles based on laboratory bench testing
[32] 2010 EPA-estimated mileage. Actual mileage will vary.
[33] Installed MSRP is the Manufacturer's Suggested Retail Price for accessories installed by the manufacturer. Actual
prices for dealer installed accessories may vary. Please see your local Toyota dealer for pricing. Prices and product
availability are subject to change without notice.
[34] Installation not included. See your local Toyota dealer for installed pricing. Prices and product availability are subject
to change without notice.
[35] Covers factory scheduled service. Plan is 2 years or 25,000 miles, whichever occurs first. The new Toyota vehicle
cannot be part of a rental or commercial fleet or a livery or taxi vehicle. See plan for complete coverage details. See
participating Toyota dealer for details.




                                                                                                                                                                 © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
                                                                                                                                                 PAGE 14 of 15
2010
                                Helpful Links                                                                                       PRIUS

BUYER TOOLS:                               OWNER TOOLS:                                GENERAL INFORMATION:                 QUESTIONS:

Find Local Specials                        Toyota Owner Resources                      Toyota News                          FAQs
www.buyatoyota.com                         www.toyotaownersonline.com                  http://www.toyota.com/news           http://www.toyota.com/FAQ

Request a Quote                            Vehicle Reference Guides                    Toyota Motorsports                   Contact Toyota
www.buyatoyota.com                         http://prg.toyotapartsandservice.com/       http://www.toyota.com/motorsports    http://www.toyota.com/contact

Locate a Dealer                            Maintenance Guides                           Toyota NASCAR Racing
http://www.toyota.com/dealers              http://smg.toyotapartsandservice.com/owners. http://www.toyota.com/pitpass
                                           php
Competitive Comparison                                                                  Future Concept Vehicles
http://www.toyota.com/compare              Toyota Service                               http://www.toyota.com/future
                                           http://www.toyotaownersonline.com/service
Toyota Financial Services                                                               Community Care
www.toyotafinancial.com                    Car Care Tips                                http://www.toyota.com/community
                                           http://www.toyotaownersonline.com/carcare
Payment Estimator
http://www.toyotafinancial.com/estimator   Driver Tips
                                           http://www.toyotaownersonline.com/tips
Apply for Credit
http://www.toyotafinancial.com/apply       Genuine Toyota Parts
                                           http://www.toyotaownersonline.com/parts
Certified Used Vehicles
http://www.toyota.com/tcuv                 Do-It-Yourself Help
                                           http://www.toyotaownersonline.com/diy
Warranty Info.




                                                                                                                                                                            © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10
www.toyotaownersonline.com/warranty




                                                                                                                                                            PAGE 15 of 15

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2010 Toyota Prius New Haven

  • 1. 2010 PRIUS © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10 Harmony between Man, Nature and Machine PAGE 1 of 15
  • 2. 2010 Model Overview PRIUS Prius IV shown in Blizzard pearl with available Solar Roof Prius V shown in Blue Ribbon Metallic with available Prius interior shown in Dark Gray leather with available Package [29]. Advanced Technology Package [28] Advance Technology Package [28] 4-DR GAS/ELEC (ECVT) 4-DR GAS/ELEC (ECVT) 4-DR GAS/ELEC (ECVT) 4-DR GAS/ELEC (ECVT) MSRP** $22,800 $23,800 $26,600 $28,070 MPG City/Highway*** 51/48 51/48 51/48 51/48 Seating 5 5 5 5 EXTERIOR COLORS* INTERIOR COLORS* Blizzard Pearl Prius II/III - Fabric in Prius IV/V - Leather in Blue Ribbon Metallic Additional Charge: $220.00 Dark Gray Misty Gray Prius II/III - Fabric in Classic Silver Metallic Winter Gray Metallic Bisque Prius II/III - Fabric in © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10 Black Misty Gray Barcelona Red Prius IV/V - Leather in Metallic Dark Gray Prius IV/V - Leather in Sandy Beach Metallic Bisque *This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local dealer to check for current availability or the possibility of placing an order for such a vehicle. **Manufacturers Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $760 for Cars, $810 for Small/Medium Trucks (Sienna, RAV4, Highlander Gas, Highlander HV, FJ Cruiser, 4Runner, Tacoma, and Land Cruiser), and $975 for Large Trucks (Tundra and Sequoia). Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyotas charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyotas overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee. Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary. *** 2010 EPA-estimated mileage. Actual mileage will vary. PAGE 2 of 15
  • 3. 2010 Standard Features and Options* PRIUS 4-DR GAS/ELEC 4-DR GAS/ELEC 4-DR GAS/ELEC 4-DR GAS/ELEC (ECVT) (ECVT) (ECVT) (ECVT) MSRP** $22,800 $23,800 $26,600 $28,070 Model Number 1223 1225 1227 1229 EXTERIOR Projector-beam halogen headlamps with auto-off feature - LED (light-emitting diode) headlamps with auto leveling, auto-off and headlamp washers - - - Integrated fog lamps - - - LED taillamps Color-keyed foldable power heated outside mirrors Heated outside mirrors Hybrid Synergy Drive® blue accent badges and headlamps 15-in. 5-spoke alloy wheels with P195/65R15 tires and wheel covers - 17-in. 5-spoke alloy wheels with P215/45R17 tires - - - © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10 Washer-linked variable front intermittent wipers Rear window with electric defogger with timer Intermittent rear window wiper UV reduction glass windshield Driver and front passenger water-repellent side windows - - Aerodynamic rear deck spoiler Power tilt/slide moonroof with Solar Powered Ventilation System [1] and Remote Air Conditioning System [2] - - **Manufacturers Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $760 for Cars, $810 for Small/Medium Trucks (Sienna, RAV4, Highlander Gas, Highlander HV, FJ Cruiser, 4Runner, Tacoma, and Land Cruiser), and $975 for Large Trucks (Tundra and Sequoia). Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyotas charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyotas overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee. Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary. *This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 3 of 15 dealer to check for current availability or the possibility of placing an order for such a vehicle.
  • 4. 2010 Standard Features and Options* PRIUS 4-DR GAS/ELEC 4-DR GAS/ELEC 4-DR GAS/ELEC 4-DR GAS/ELEC (ECVT) (ECVT) (ECVT) (ECVT) Roof-mounted XM Satellite Radio [3] antenna INTERIOR CFC-free automatic climate control with electric compressor, dust and pollen filtration mode, humidity sensor and air filter Plasmacluster™ [4] ionizer - - AM/FM/MP3 CD player with six speakers and satellite radio capability [3] - - - JBL® AM/FM/MP3 6-disc CD changer with eight speakers, integrated satellite radio capability [3] and hands-free phone capability via Bluetooth® [5] wireless - technology Voice-activated touch-screen DVD navigation system [6] with JBL® AM/FM/MP3 4-disc CD changer, eight speakers, USB [7] port with iPod® [8] connectivity, integrated satellite radio capability, XM NavTraffic® [6] [9] capability, hands-free - phone capability and music streaming via Bluetooth® [5] wireless technology, and integrated backup camera [10] Auxiliary audio jack Power windows with auto up/down, jam protection in all positions and retained- power features © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10 Power automatic door locks with anti-lockout feature Smart Key System [11] on driver's door and remote illuminated entry [14][16] [14][16] Remote keyless entry system with Push Button Start, 2-stage unlocking and panic function Fabric-trimmed seats and door panels with storage pockets and bottle holders in front doors - - Leather-trimmed seats and steering wheel with driver's seat power lumbar support and heated front seats with bottle holders in front doors - - 6-way adjustable driver’s seat and 4-way adjustable passenger seat with adjustable headrests Driver seatback pocket Front passenger seatback pocket - 60/40 split fold-down rear bench seat with adjustable headrests Fold-forward rear outboard headrests *This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 4 of 15 dealer to check for current availability or the possibility of placing an order for such a vehicle.
  • 5. 2010 Standard Features and Options* PRIUS 4-DR GAS/ELEC 4-DR GAS/ELEC 4-DR GAS/ELEC 4-DR GAS/ELEC (ECVT) (ECVT) (ECVT) (ECVT) Rear fold-down armrest with two cup holders Tilt/telescopic adjustable steering wheel with audio, climate and multi-information display controls [13] Steering wheel-mounted Dynamic Radar Cruise Control (DRCC) [14] and Lane Keep Assist (LKA) [15] controls [13] - - - Steering wheel-mounted Bluetooth®[5] hands-free phone-calling controls - Cruise control Dynamic Radar Cruise Control (DRCC) [14] - - - Intelligent Parking Assist (IPA) [16] - - - Central instrument display with digital speedometer, instant fuel consumption, fuel gauge and shift-lever indicator Multi-information display with energy monitor, fuel consumption history, Hybrid System Indicator, odometer with twin tripmeters and cruise information (average fuel economy, average speed and distance to empty) Touch Tracer Display © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10 Overhead console with maplights and shift illumination Electronic shift lever with Hybrid Synergy Drive® blue accent EV mode[17] Eco/Power modes Auto-dimming rearview mirror with HomeLink® [18] universal transceiver - - Dual sun visors and illuminated vanity mirrors Center-console with sliding armrest and storage compartment with removable utility tray, wire-management feature and dual front cup holders Dual-compartment glove box Remote hood and fuel-filler door releases Rear dome lights and cargo area lamp *This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 5 of 15 dealer to check for current availability or the possibility of placing an order for such a vehicle.
  • 6. 2010 Standard Features and Options* PRIUS 4-DR GAS/ELEC 4-DR GAS/ELEC 4-DR GAS/ELEC 4-DR GAS/ELEC (ECVT) (ECVT) (ECVT) (ECVT) Retractable assist grips at all doors Two 12V auxiliary power outlets Cargo area side-panel storage and under-floor storage Tonneau cover with clasp for under-floor stowage SAFETY Star Safety System™ - includes Enhanced Vehicle Stability Control (VSC) [19] +Traction Control (TRAC), Anti-lock Brake System (ABS) with Electronic Brake- force Distribution (EBD) and Brake Assist [20] Safety Connect [21] - - Pre-Collision System (PCS) [22] - - - Lane Keep Assist (LKA) [15] - - - Driver and front passenger Advanced Airbag System [23] Driver and front passenger front seat-mounted side airbags and front and rear side curtain airbags [23] © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10 Driver's knee airbag [23] Driver and front passenger active headrests [24] Direct Tire Pressure Monitor System (TPMS) [25] Front and rear energy-absorbing crumple zones Side-impact door beams Driver and front passenger seatbelt warning sensor 3-point seatbelts in all seating positions Adjustable seatbelt anchors for front seating positions Emergency Locking Retractor (ELR) on driver’s belt, Automatic/Emergency Locking Retractor (ALR/ELR) on all passenger belts Front seatbelt pretensioners with force limiters *This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 6 of 15 dealer to check for current availability or the possibility of placing an order for such a vehicle.
  • 7. 2010 Standard Features and Options* PRIUS 4-DR GAS/ELEC 4-DR GAS/ELEC 4-DR GAS/ELEC 4-DR GAS/ELEC (ECVT) (ECVT) (ECVT) (ECVT) LATCH (Lower Anchors and Tethers for Children) for outboard rear seating positions only Child-protector rear door locks Hill Start Assist Control (HAC) [26] Collapsible steering column Engine immobilizer [27] Center high-mount stop lamp (CHMSL) Temporary spare tire © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10 *This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 7 of 15 dealer to check for current availability or the possibility of placing an order for such a vehicle.
  • 8. 2010 Options* PRIUS The following option combinations are available in your area Prius II 4-Door Gas/Electric Hybrid (ECVT) (1223) Power tilt/slide moonroof [29] with Solar Powered Ventilation System [1] and remote air conditioning system Base Model: $.00 Free Maintenance Plan [35] (FE) [2]; Navigation package includes Voice-activated touch- screen DVD navigation system [6] with JBL® AM/FM/MP3 Prius III 4-Door Gas/Electric Hybrid (ECVT) (1225) Solar Roof Navigation (Includes 4-disc CD changer, eight speakers, integrated satellite JBL® AM/FM/MP3 6-disc CD changer with eight Navigation Package) with radio capability, XM NavTraffic® [6] [9] capability, hands- speakers, integrated satellite radio capability [3] and free phone capability and music streaming via Bluetooth® JBL® Audio with 8 Speakers: Additional Options: $4,280.00 hands-free phone capability via Bluetooth® [5] [5] wireless technology, USB [7] port with iPod [8] $.00 wireless technology (EJ) connectivity, integrated backup camera [10] and Safety Free Maintenance Plan [35] (FE) Connect™ [21] (SY) Free Maintenance Plan [35] (FE) Free Maintenance Plan [35] (FE) Voice-activated touch-screen DVD navigation system Prius V 4-Door Gas/Electric Hybrid (ECVT) (1229) [6] with JBL® AM/FM/MP3 4-disc CD changer, eight Navigation System w/JBL® Voice-activated touch-screen DVD navigation system [6] speakers, integrated satellite radio capability, XM Audio with Additional Options: with JBL® AM/FM/MP3 4-disc CD changer, eight NavTraffic® [6] [9] capability, hands-free phone $2,030.00 speakers, integrated satellite radio capability, XM capability and music streaming via Bluetooth® [5] NavTraffic® [6] [9] capability, hands-free phone capability wireless technology, USB [7] port with iPod [8] Navigation System w/JBL® Audio and music streaming via Bluetooth® [5] wireless connectivity, and integrated backup camera [10] (NW) with Additional Options: $2,480.00 technology, USB [7] port with iPod [8] connectivity, Free Maintenance Plan [35] (FE) integrated backup camera [10] and Safety Connect™ [21] Power tilt/slide moonroof [29] with Solar Powered (NY) Ventilation System [1] and remote air conditioning 17" alloy wheels (AW) system [2]; Navigation package includes Voice- Free Maintenance Plan [35] (FE) Solar Roof Navigation (Includes activated touch-screen DVD navigation system [6] with Dynamic Radar Cruise Control (DRCC) [14], Pre-Collision Navigation Package) with JBL® AM/FM/MP3 4-disc CD changer, eight speakers, System (PCS) [22], Lane Keep Assist (LKA) [15], Additional Options: $3,830.00 integrated satellite radio capability, XM NavTraffic® [6] Intelligent Parking Assist (IPA) [16]; Navigation package © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10 [9] capability, hands-free phone capability and music includes Voice-activated touch-screen DVD navigation streaming via Bluetooth® [5] wireless technology, USB system [6] with JBL® AM/FM/MP3 4-disc CD changer, [7] port with iPod [8] connectivity, and integrated Advanced Technology Package eight speakers, integrated satellite radio capability, XM backup camera [10] (SW) (includes Navigation) with NavTraffic® [6] [9] capability, hands-free phone capability Prius IV 4-Door Gas/Electric Hybrid (ECVT) (1227) Additional Options: $5,180.00 and music streaming via Bluetooth® [5] wireless technology, USB [7] port with iPod [8] connectivity, Base Model: $.00 Free Maintenance Plan [35] (FE) integrated backup camera [10] and Safety Connect™ [21] (AY) Free Maintenance Plan [35] (FE) Free Maintenance Plan [35] (FE) Voice-activated touch-screen DVD navigation system 17" alloy wheels (AW) [6] with JBL® AM/FM/MP3 4-disc CD changer, eight Navigation System w/JBL® speakers, integrated satellite radio capability, XM Audio with Additional Options: NavTraffic® [6] [9] capability, hands-free phone $2,480.00 capability and music streaming via Bluetooth® [5] wireless technology, USB [7] port with iPod [8] connectivity, integrated backup camera [10] and Safety Connect™ [21] (NY) *This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 8 of 15 dealer to check for current availability or the possibility of placing an order for such a vehicle.
  • 9. 2010 Specifications PRIUS 4-DR GAS/ELEC 4-DR GAS/ELEC 4-DR GAS/ELEC 4-DR GAS/ELEC (ECVT) (ECVT) (ECVT) (ECVT) MSRP** $22,800 $23,800 $26,600 $28,070 Model Number 1223 1225 1227 1229 GASOLINE ENGINE Type Aluminum double overhead cam (DOHC) 16-valve VVT-i 4-cylinder Displacement 1.8 liters (1798 cc) Bore x stroke 3.17 in. x 3.48 in. Compression ratio 13.0:1 Valvetrain Four valves per cylinder with Variable Valve Timing with intelligence (VVT-i) Induction system Sequential multi-point EFI with Electronic Throttle Control System with intelligence (ETCS-i) Ignition system Electronic, with Toyota Direct Ignition (TDI) Power output 98 hp @ 5200 rpm (73 kW @ 5200 rpm) Torque 105 lb.-ft. @ 4000 rpm (142 N•m @ 4000 rpm) Emission ratings Advanced Technology Partial Zero Emission Vehicle (AT-PZEV) [30] ELECTRIC MOTOR Motor type Permanent magnet AC synchronous motor Power output 80 hp (60kW) Torque 153-lb.-ft. (207 N·m) Voltage 650V maximum TRACTION BATTERY Type Sealed Nickel-Metal Hydride (Ni-MH) [31] © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10 Power Output 36 hp (27 kW) Voltage 201.6V Hybrid System Net Power 134 hp (100 kW) MECHANICAL/PERFORMANCE Transmission Electronically controlled continuously variable transmission (ECVT) EV mode [17] Standard Eco and Power modes Standard Front Suspension Independent MacPherson strut with stabilizer bar Rear Suspension Torsion beam Steering Electric Power Steering (EPS); rack-and-pinion with electric power-assist Turning circle diameter, curb to curb (ft.) 34.2 36.0 **Manufacturers Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $760 for Cars, $810 for Small/Medium Trucks (Sienna, RAV4, Highlander Gas, Highlander HV, FJ Cruiser, 4Runner, Tacoma, and Land Cruiser), and $975 for Large Trucks (Tundra and Sequoia). Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyotas charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyotas overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee. Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary. PAGE 9 of 15
  • 10. 2010 Specifications PRIUS 4-DR GAS/ELEC 4-DR GAS/ELEC 4-DR GAS/ELEC 4-DR GAS/ELEC (ECVT) (ECVT) (ECVT) (ECVT) Brakes Power-assisted ventilated front disc, solid rear disc with Anti-lock Brake System (ABS) and integrated regenerative braking Coefficient of drag (Cd) 0.25 EXTERIOR DIMENSIONS (IN.) Overall height/width/length 58.7/68.7/175.6 Wheelbase 106.3 Track (front/rear) 60.0/59.8 59.6/59.4 Minimum running ground clearance 5.5 INTERIOR DIMENSIONS, FRONT/REAR (IN.) Head room 38.6/37.6 Shoulder room 54.9/53.1 Hip room 52.7/51.2 Leg room 42.5/36.0 WEIGHTS AND CAPACITIES Curb weight (lb.) 3042 Seating capacity 5 Passenger volume (cu. ft.) 93.7 Luggage capacity (cu. ft.) 21.6 Fuel tank (gal.) 11.9 TIRES © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10 P195/65R15 Standard N/A P215/45R17 N/A Standard MPG Mileage estimates (mpg city/highway/combined) [32] 51/48/50 PAGE 10 of 15
  • 11. 2010 Accessories PRIUS EXTERIOR INTERIOR ACCESSORIES ACCESSORIES Paint protection film Ashtray Cup Cargo tote by Nifty Products Illuminated door sill XM Satellite Radio kit $395 Installed MSRP* $17 Parts Only MSRP** $40 Installed MSRP* $359 Installed MSRP* $449 Installed MSRP* Rear bumper applique Carpet Floor Mats & Cargo iPod Interface BLU Logic® Hands-free $69 Installed MSRP* Mat $299 Installed MSRP* System $200 Installed MSRP* $299 Installed MSRP* Wheel locks (alloy) Remote engine start © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10 $67 Installed MSRP* Emergency assistance kit $529 Installed MSRP* Cargo Net $70 Installed MSRP* $51 Installed MSRP* VIP RS3200Plus Security First aid kit System Cargo Organizer $29 Installed MSRP* $359 Installed MSRP* $49 Installed MSRP* * Installed MSRP is the Manufacturers Suggested Retail Price for accessories installed by the manufacturer. Actual prices for the dealer installed accessories may vary. Please see your local PAGE 11 of 15 Toyota dealer for pricing. Prices and product availability are subject to change without notice. ** Installation not included. See your local Toyota dealer for installed pricing. Prices and product availability are subject to change without notice.
  • 12. 2010 Nearest Dealer* PRIUS Toyota Dealers in your Area: Other Toyota Dealers Nearby: Toyota Of Wallingford Middletown Toyota Distance:0.98 miles Distance:10.81 miles 859-861 No. Colony Road 634 Newfield Street Wallingford CT, 06492 Middletown CT, 06457 Phone: (203) 284-7400 Phone: (860) 347-7294 http://www.toyotaofwallingford.com GET DIRECTIONS to this dealer http://www.middletowntoyota.com/ GET DIRECTIONS to this dealer A-1 Toyota Distance:12.25 miles 50 Amity Road New Haven CT, 06515 Phone: (203) 389-1521 http://www.a1toyota.com GET DIRECTIONS to this dealer Branch Toyota Distance:16.32 miles 832 Straits Turnpike Watertown CT, 06795 Phone: (203) 758-8261 http://www.branchtoyota.com GET DIRECTIONS to this dealer © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10 Stephen Toyota Distance:16.67 miles 1069 Farmington Ave Bristol CT, 06010 Phone: (860) 584-7333 http://www.stephentoyota.com GET DIRECTIONS to this dealer *This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 12 of 15 dealer to check for current availability or the possibility of placing an order for such a vehicle.
  • 13. 2010 Warranties / Disclaimers PRIUS accuracy of the information provided. Rely on your common sense to decide whether to follow a specified route. WARRANTIES Detailed coverage not available in every city or roadway. Periodic navigation updates available at an additional cost. See your Navigation System Owner's Manual for further details. Every Toyota Car, Truck and SUV is built to exceptional standards. And that's not idle boasting. We back it up with these [7] May not be compatible with all MP3/WMA players and like models Limited Warranty Coverages: [8] iPod® is a registered trademark of Apple, Inc. Basic: 36 months/36,000 miles (all components other than normal wear and maintenance items). [9] Requires Navigation Package [10] The backup camera does not provide a comprehensive view of the rear area of the vehicle. You should also Hybrid-Related Component Coverage: Hybrid-related components for hybrid vehicles are covered for 8 years/100,000 look around outside your vehicle and use your mirrors to confirm rearward clearance. Cold weather will limit miles. The HV battery may have longer coverage under emissions warranty. Refer to applicable Owner's Warranty effectiveness and view may become cloudy. Information booklet for details. [11] The Smart Key System may interfere with some pacemakers or cardiac defibrillators. If you have one of these Powertrain: 60 months/60,000 miles (engine, transmission/transaxle, front-wheel drive, rear-wheel drive, seatbelts and medical devices, please talk to your doctor to see if you should deactivate this system. airbags). [12] Includes front passenger and rear hatch Smart Key System. [13] Controls included based on vehicle equipment. Rust-Through: 60 months/unlimited miles (corrosion perforation of sheet metal). [14] Dynamic Laser Cruise Control is designed to assist the driver and is not a substitute for safe and attentive Emissions: Coverages vary under Federal and California regulations. Refer to applicable Owner's Warranty Information driving practices. Please see your Owner's Manual for important instructions and cautions. booklet for details. [15] Lane Keep Assist is designed to read the lane markers of certain roads and apply slight torque to the steering wheel to help keep the car in the center of the lane. If the vehicle approaches the outer limits of its lane, the Lane Accessories: For accessories purchased at time of the new vehicle purchase, the Toyota Accessory Warranty coverage Departure Warning feature will sound a warning tone and applies a slight torque to the steering wheel to notify the is in effect for 36 months or 36,000 miles (whichever comes first) from the vehicle's in-service date, which is the same driver that corrective action may be required. These features are not a collision-avoidance system and are not a coverage as the Basic coverage of the Toyota New Vehicle Limited Warranty. substitute for safe and attentive driving. System effectiveness depends on many factors. See your Owner's Manual For dealer-installed accessories purchased after the new vehicle purchase, the coverage is 12 months or 12,000 miles for further information. (whichever comes first) from the date the accessory was installed on the vehicle, or the remainder of the above 36 [16] Intelligent Parking Assist requires driver brake control. Always look around the outside of the vehicle and use months or 36,000 miles Basic coverage from the vehicle's in-service date, whichever provides greater coverage, with the mirrors to confirm clearance. exception of car covers. Car covers are warranted for 12 months from the date of purchase and do not assume any [17] CAUTION! When driving a hybrid vehicle, pay special attention to the area around the vehicle. Because there coverage under the Toyota New Vehicle Limited Warranty. is little vehicle noise in electric-only mode, pedestrians, people riding bicycles or other people and vehicles in the area may not be aware of the vehicle starting off or approaching them, so take extra care while driving. For customers (non-dealer) installed accessories purchased after the new vehicle purchase, the coverage is 1 months of [18] HomeLink® is a registered trademark of Johnson Controls, Inc. 12,000 miles (whichever comes first), from the purchase date of the accessory. [19] Vehicle Stability Control (VSC) is an electronic system designed to help the driver maintain vehicle control You may be eligible for transportation assistance if it's necessary that your vehicle be kept overnight for repairs covered under adverse conditions. It is not a substitute for safe driving practices. Factors including speed, road conditions under warranty. Please see your authorized Toyota dealership for further details. and driver steering input can all affect whether VSC will be effective in preventing a loss of control. Please see your Owner's Manual for further details. For complete details about Toyota's warranties, please refer to the applicable Owner's Warranty Information booklet or [20] Brake Assist is designed to help the driver take full advantage of the benefits of ABS. It is not a substitute for see your Toyota dealer. safe driving practices. Braking effectiveness also depends on proper brake-system maintenance and tire and road conditions. [21] Comes with 1-year trial subscription. Longer term service requires a separate subscription. Contact the Safety Connect Call Center is limited by cellular connection availability and reception of GPS satellite signals, so you may DISCLAIMERS be unable to contact the Call Center or receive emergency support. Enrollment and Subscription agreement © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10 required. Additional service packages are available for additional charges. All information in this eBrochure is based on data available at time of posting, is subject to change without notice and [22] The Pre-Collision System is designed to help reduce the crash speed and damage in certain frontal collisions pertains specifically to continental U.S.A vehicles only. only. It is not a collision-avoidance system and is not a substitute for safe and attentive driving. System effectiveness depends on many factors. See your Owner's Manual for further information. [1] The Solar Power Ventilated System uses and electric fan to draw outside air into, through, and out the cabin. It will [23] All the airbag (AB) systems are Supplemental Restraint Systems. All ABs (if installed) are designed to inflate lower the cabin temperature near the outside ambient temperature to help make the cabin more comfortable with only under certain conditions and in certain types of severe collisions: frontal and knee ABs typically inflate in reentering the vehicle. It must be turned on prior to leaving the vehicle and cannot perform cooling such as with an air frontal collisions; side and side curtain ABs in side collisions; Roll-Sensing Curtain ABs at a severe tilt degree, roll conditioner. or lateral G-force. In all other accidents, the ABs will not inflate. To decrease the risk of injury from an inflating AB, [2] Maximum operation duration of this system is three minutes. System may not operate if the hybrid battery is under always wear seatbelts, sit upright in the middle of the seat as far back as possible and do not lean against the door. load/or if the battery charge is low. See your Owner's Manual for further information. Do not put objects in front of an AB or around the seatback. Do not use a rearward-facing child seat in any front [3] Satellite radio requires monthly service fee. See your Toyota dealer for further details. Reception of the satellite signal passenger seat. The force of an inflating AB may cause serious injury or death. See your Owner's Manual for may vary depending on location. All fees and programming subject to change. Subscriptions subject to the terms and further information/warnings. conditions available at www.xmradio.com or www.sirius.com. Available only in the 48 contiguous United States. [24] Active headrests can help prevent or limit the extent of whiplash in certain types of rear-end collisions. [4] Plasmacluster™ is a trademark of Sharp Electronics, Inc. [25] The Toyota Tire Pressure Monitor alerts the driver when tire pressure is critically low. For optimal tire wear and [5] The phones on this site have been tested for Bluetooth® compatibility with Toyota vehicles. Performance will vary performance, tire pressure should be checked regularly with a gauge; do not rely solely on the monitor system. See based on phone software version, coverage, and your wireless carrier. Phones are warranted by their manufacturer, not your Owner's Manual for details. Toyota. [26] Hill Start Assist Control (HAC) is designed to help minimize backward rolling on steep ascents. Downhill Assist [6] The navigation system is designed to assist in locating an address or point of interest. XM NavTraffic® requires a Control (DAC) is designed to help the driver maintain vehicle control and speed on steep, downhill descents. monthly service fee and hardware, and is designed to provide real-time traffic or alternative routes of travel. Neither system is a substitute for safe driving judgment and practices. Factors including speed, grade, surface Discrepancies may be encountered between the system and your actual location. Road system changes may affect the conditions and driver input can all affect whether DAC and HAC will be effective in preventing a loss of control. PAGE 13 of 15
  • 14. 2010 Warranties / Disclaimers PRIUS Please see your Owner's Manual for further details. [27] The engine immobilizer is a state-of-the-art anti-theft system. When you insert your key into the ignition switch, the key transmits an electronic code to the vehicle. The engine will only start if the code in the transponder chip inside the key matches the code in the vehicle's immobilizer. Because the transponder chip is embedded in the key, it can be costly to replace. If you lose a key, your Toyota dealer can help, or you can find a qualified independent locksmith to perform high security key services at www.aloa.org. [28] Available on Prius V only. [29] Available on Prius III and IV only. [30] AT-PZEV-rated by the California Air Resources Board. Meets Tier 2/Bin 3 Federal emissions standard. For more information please visit www.arb.ca.gov [31] Hybrid vehicle battery expected life is 150,000 miles based on laboratory bench testing [32] 2010 EPA-estimated mileage. Actual mileage will vary. [33] Installed MSRP is the Manufacturer's Suggested Retail Price for accessories installed by the manufacturer. Actual prices for dealer installed accessories may vary. Please see your local Toyota dealer for pricing. Prices and product availability are subject to change without notice. [34] Installation not included. See your local Toyota dealer for installed pricing. Prices and product availability are subject to change without notice. [35] Covers factory scheduled service. Plan is 2 years or 25,000 miles, whichever occurs first. The new Toyota vehicle cannot be part of a rental or commercial fleet or a livery or taxi vehicle. See plan for complete coverage details. See participating Toyota dealer for details. © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10 PAGE 14 of 15
  • 15. 2010 Helpful Links PRIUS BUYER TOOLS: OWNER TOOLS: GENERAL INFORMATION: QUESTIONS: Find Local Specials Toyota Owner Resources Toyota News FAQs www.buyatoyota.com www.toyotaownersonline.com http://www.toyota.com/news http://www.toyota.com/FAQ Request a Quote Vehicle Reference Guides Toyota Motorsports Contact Toyota www.buyatoyota.com http://prg.toyotapartsandservice.com/ http://www.toyota.com/motorsports http://www.toyota.com/contact Locate a Dealer Maintenance Guides Toyota NASCAR Racing http://www.toyota.com/dealers http://smg.toyotapartsandservice.com/owners. http://www.toyota.com/pitpass php Competitive Comparison Future Concept Vehicles http://www.toyota.com/compare Toyota Service http://www.toyota.com/future http://www.toyotaownersonline.com/service Toyota Financial Services Community Care www.toyotafinancial.com Car Care Tips http://www.toyota.com/community http://www.toyotaownersonline.com/carcare Payment Estimator http://www.toyotafinancial.com/estimator Driver Tips http://www.toyotaownersonline.com/tips Apply for Credit http://www.toyotafinancial.com/apply Genuine Toyota Parts http://www.toyotaownersonline.com/parts Certified Used Vehicles http://www.toyota.com/tcuv Do-It-Yourself Help http://www.toyotaownersonline.com/diy Warranty Info. © 2010 Toyota Motor Sales, U.S.A., Inc. Produced 09.01.10 www.toyotaownersonline.com/warranty PAGE 15 of 15