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Driving Technical Change
- 1. DRIVING TECHNICAL CHANGE Terrence Ryan
- 2. DOES THIS SOUND FAMILIAR?
- 14. THE PROCESS • Identify the Skeptics • Match to countering tactics • Tactics implement Strategy
- 17. The People in your Neighborhood SKEPTICS
- 19. PEOPLE ARE MUCH MORE COMPLEX
- 20. THIS IS A WAY OF UNDERSTANDING THEM
- 22. UNINFORMED • Symptoms – Don’t know • Cause – Never came across it • Prognosis – Easy to change – Initial change likely to be other persona
- 24. HERD • Symptoms – “No one told us to use the technique.” – “Are we allowed to do that?” • Cause – Look to a strong leader to tell them what to do • Prognosis – Easiest to change – You have to be willing to lead
- 26. THE CYNIC • Symptoms – Have not tried technique – Question effectiveness – Question degree of effectiveness • Cause – Doubt without proof – Trying to score points • Prognosis – ey can be converted with miles and miles of proof
- 28. THE BURNED • Symptoms – Had past failures with technique. • Cause – Umm… Past failures • Prognosis – Hard to change – Can be done if you prove previous implementation was • misapplied • awed • de cient
- 30. THE TIME CRUNCHED • Symptoms – “I don’t have time for it” • Cause – Do not believe they can afford the time to learn and implement • Prognosis – ey can be converted if you prove that technique will save them time
- 32. THE BOSS • Symptoms – Don’t care about this level of detail • Cause – Not really their bailiwick • Prognosis – Hit or miss – Make your solution a x to their problems
- 34. THE IRRATIONAL • Symptoms – Resist any a empts to introduce method – Hides as another type – Brings up objections that don’t conform with previous behavior • Cause – Doesn’t ma er • Prognosis – Can’t change, don’t worry
- 35. What to Focus on TACTICS
- 37. EXPERTISE • Use these techniques for yourself • Don’t wait for your organization • Gain an expertise not just a familiarity
- 38. EXPERTISE - PERSONAS • Effective on: – Uninformed – Herd – Cynic – Burned
- 40. DELIVERY • Be passionate • Don’t be zealous • “Have you tried…” vs “You should…”
- 41. DELIVERY- PERSONAS • Effective on: – Uninformed – Cynic – Burned – Irrational – Boss
- 43. DEMONSTRATE • Show, don’t tell • Write an application in a weekend • Solve a group problem
- 44. DEMONSTRATE- PERSONAS • Effective on: – Uninformed – Herd – Time Crunched – Cynic – Burned – Boss
- 46. COMPROMISE • Be passionate • Don’t be zealous • “Have you tried…” vs “You should…”
- 47. COMPROMISE- PERSONAS • Effective on: – Uninformed – Cynic – Burned – Irrational – Boss
- 49. SYNERGY • Connect implementing your technique with a larger concern – Security – Regulations Compliance
- 50. SYNERGY- PERSONAS • Effective on: – Boss
- 52. PRESSURE • Network Externalities – Electronic peer pressure – Create a solution that people really need that relies on your technique
- 53. PRESSURE- PERSONAS • Effective on: – Uninformed – Herd – Time Crunched – Cynic – Burned
- 55. BRIDGING • Create something enticing that is halfway between where you are and where you want to be – Bridging Framework
- 56. BRIDGING- PERSONAS • Effective on: – Time-Crunched – Herd
- 58. PUBLICITY • Get your code reviewed • Open Source your solution • Apply for awards
- 59. PUBLICITY- PERSONAS • Effective on: – Uninformed – Cynic – Burned – Boss
- 61. TRUST • Be honest • Don’t lie by: – omission – spin • Avoid FUD
- 62. TRUST- PERSONAS • Effective on: – Healthy Cynic – Burned – Irrational
- 63. What to do big picture wise. STRATEGY