New product development success

1. The Art of Quality Consulting
POWER PRESENTATION
NEW
PRODUCT
DEVELOPMENT
KEYS TO SUCCESS

2. Product Development Process
Overview
To produce commercialization success you need to…
• Understand the key principles of Analysis and Design
• Identify your product’s or service technical needs
• Analyze the rationale for your product’s/service existence
• Manage regulatory issues
• Understand the dynamics of turning your idea into a business
• Protect your intellectual property assets
• Ask yourself - Does the product/service make financial sense?
• Optimize your service or manufacturing process to enhance your profits

3. Our Success System can…
Identify and build out your
market niche revenue
opportunity
Develop and document your
Go-to-Market Success
Strategy
Prepare a budget and develop
smart ways to finance your
project
Develop a Launch Sequence
Plan for you
Support you and implement
the Launch Plan with you

4. For example…

5. Professional Production Planning
Our New Product Development Specialists will get you the best quotes from
manufacturer for your product development – USA or Overseas !
We provide professional calculations for manufacturing…
Tooling Costs and Lead Time
Cost for machinery installation and the amount of time it takes for the factory to switch from
producing other product s to producing yours. This is based on their production schedules.
MOQ – Minimum Order Quantity
The lowest number of product you can order from a factory at any given time. This number is
determined by the factory and typically is based on their setup costs.
Unit Costs
Cost for the manufacturing, assembly and packaging of units This cost may be composed of the
following aspects:
– Part Cost – cost of material and time required to make an individual part
– Packaging Cost – cost for materials and preparation of packaging
– Labor Cost – cost of a factory worker to perform manufacturing actions
– Overhead Cost – cost the factory incurs for producing your product.
FOB – Freight On Board – describes where the product will be placed for pickup.

6. Accountable Consulting Deliverables
Our commercialization clients receive customized new product or service development planning.
The following list represent a typical contractual consulting deliverables list, which is usually part
of our consulting agreements to develop a suitable small business commercialization set up:
- Customized Production Launch Plan Development
- Trade Secret with Patent and Trademark Development
- 2D Drawing and Product Prototype Management
- First Production to Market Readiness Management (USA or overseas)
- Sales & Marketing text content collateral support
- Website Development support
- Brochure / PR Collateral Design Development support for flexible Press Kit
- Direct Mail Campaign Development support
- Customer Relationship Management with Email Marketing System Set-Up
- Inventory Control System Set up and support
- Financial Control System Set-up and support
- Manufacturing /Producer Business Success Strategy Plan development
- Business Growth and Exit Strategy Planning
Customized New Product & Commercialization Development Planning
for your Go-to-Market Success !

7. YOUR PRODUCT

8. To create HIGH revenues fast, you need a…
COMMERCIALIZATION SUCCESS STRATEGY PLAN
Table Of Contents
1. Purpose..............................................................................................................................3
2. Goals and Objectives.........................................................................................................3
3. Industry..............................................................................................................................3
3.1. Public Safety Market Segments and Size...................................................... .............3
3.2. Opportunities..............................................................................................................4
3.3. Threats........................................................................................................................4
3.4. Market Drivers............................................................................................................4
4. Marketing Strategies............................................................................................. ............4
4.1. Target Market..............................................................................................................4
4.2. Positioning....................................................................................................................4
4.3. Product Strategy..........................................................................................................4
4.4. Pricing Strategy...........................................................................................................5
4.5. Advertising Strategy....................................................................................................6
4.6. Promotion Strategy......................................................................................................6
4.7. Distribution Strategy...................................................................................................6
4.8. Product Support Strategy............................................................................................6
5. Customer Programs by Sales Cycle….................................................................................6
5.1. Create Awareness and Lead Generation......................................................................7
5.2. Produce Interest and Product Trials...........................................................................7
5.3. Produce Sales..............................................................................................................8
5.4. Customer Satisfaction..................................................................................................9
6. Monitoring and Control.........................................................................................................9

9. CONSIDERATIONS
You think you can skip these steps…?
Wrong Thought !
Why do you think that the Small Business
Administration (SBA) reports over 80% of all
small businesses not surviving to year five ?
Exactly – because of the lack of solid and success
proven new product development planning !
Don’t become a sad statistic…
get professional planning now !

10. Our New Product Development Success
Process will enable you to…
• Think entrepreneurial in the right way
• understand the difference between a good idea and
an opportunity
• protect your intellectual property
• evaluate the real-world potential for your new
innovation, device, or product
• get a stellar business plan that fast-tracks progress
• identify the right investors for raising capital – you
will learn the rules of the game for ALL TIMES !
• make the right marketing and distribution decisions
• learn fast how to leverage necessary “MBA skills”
like successful deal-making, valuation, negotiation &
communication strategies

11. With our Success System
you will be able to…
– Design a successful prototype
– Get successful Beta testing
results
– Get your product/service to a
point where it is market-ready
– Get customers to purchase your
product/service
– Secure valuable partnerships
– Reach your revenue milestones
faster

12. This will create a lot of necessary
POSITIVE EFFECTS
for your commercialization project
• You get defined your correct market potential & opportunity
• You identify and solve upfront risks, problems and trade-offs
• You can guide operations and manage growth successfully
• You will be able to consider every facet of your market
• You have documented funding decisions
• You force critical success thinking about your strategy
• You can challenge market relevant important assumptions
• You will be able to examine alternative strategies
• You can define required personnel and resources required
• You can clarify your goals and Go-to-Market risks

13. GET YOUR
NEW PRODUCT DEVELOPMENT
SUCCESS STRATEGY NOW !
The Art of Quality Consulting
…a Brand of Technology Applications International LLC. Orlando, FL, USA
5635 Commerce Drive, Orlando, 32839
Phone: 407-342-8458 - Fax: 407-442-3016
email: info@theartofquality.com
website: http://www.theartofquality.com