1. RE-BRANDING PROJECT

2. From Finland 1865, on the banks of the Nokianvirta river 1981, the mobile era begins Now with over 132,000 employees in 120 countries sales in more than 150 countries ABOUT NOKIA

3. Facebook 25,130 people like YouTube Total Upload Views: 170,847 Twitter Nokia US has 4,371 followers Ovi store SOCIAL MEDIA

4. Intel Stop develop “Meego” Microsoft Windows Phone 7 Customers Employees Competitors STAKEHOLDERS

5. Father Friends Fangge all about quality and reliability LOYAL CUSTOMERS

6. SWOT ANALYSIS

7. SWOT STRENGTH Market share Development team Patents OPPOTUNITY NORTH AMERICA WEAKNESS Need better phones THREATS Apple Google (Android) BlackBerry etc…

8. Brand Value 2008 $33,116 millions. No.9 Most Valuable Brands 2009 $19,889 millions 2010 $19,558 millions 2011 $9,658 millions. No. 94 Most Valuable Brands WHY RE-BRANDING Data from: http://www.brandirectory.com/profile/nokia

9. Re-Design website Use blue theme, same color as logo Better use social media they had made some change on Facebook Need flagship phone something like iPhone for Apple What need

10. New Typeface --- Nokia Pure sets the tone the touchstone for every other visual element Nokia’s Re-branding NEW VS OLD

11. Epiboly “Sybiam” for lower level products “MicroNokia” WP7 for smartphone New headquarter in Beijing for 900 million mobile phone users in China Nokia’s Re-branding

12. IF POSSIBLE… Customizable