1. Genre Research and Audience
Expectations
2 Lessons

2. How do
audiences
use genres?

3. Genre Research
 You should by now know what song you are going
to make a music video for and therefore you now
know what genre you should be researching.
 The following slides have the instructions for the
tasks you are to complete for this post. There is
more than one part to this task you must complete
them all.
NB: All of the research in this task is based on the one
genre of your song you have chosen

4. Part A: Create a word cloud for your genre.
Create a word cloud filled with all of the conventions of your genre.
You should comment on colors, setting. Costume, props, body
language, pace, editing and anything else that you would expect to
see in a music video of your genre.
 It should include at least 30 words
 A word cloud can be created on a website called Wordle.

5. Part B: Genre Development
Questions you need to answer:
1. Where did this genre originate? What are its roots? Give me some examples
of early artists from this genre.
2. How has the genre evolved over time?
3. How are the artists in this genre represented? Are they sex symbols? Are
they talented musicians? Are they role models? Etc
4. What are the main ideologies represented in current music videos of this
genre? Can you suggest reasons for these ideologies linking it to the history
of the genre that you have just researched? E.g Hip hop videos often
represent that if you have money you are successful and will have women
throwing themselves at you. That drug taking is an acceptable leisure
activity. That you should display your wealth through clothing, excessive
jewellery and flash cars. That women are objects and misogynistic attitudes
towards them is normal and acceptable.

6. Part B: Cont…
5. Give me some examples of contemporary artists that fit very conventionally
within that genre.
6. Embed a YouTube video of a music video that exemplifies what you have just
found out in your research about the genre. I.e. pick a very conventional
video.
7. What do you need to consider when making your own music video of this
genre based on the conventions you have discovered? Which ones in
particular are you going to use?

7. Part C: Audience Expectations
 Create a vox pop of people telling you what they
expect to see in a music video of your genre.
 Make each persons answer short and snappy. We
only need to hear you ask them the question once
followed by numerous responses by the people you
have asked.

8. Part D: Reflection
 What have you learned from your research into the
history of the genre?
 Do your audience expect the same things from your
genre or do they have very different opinions?

9. Ways of presenting your work
Make your work MULTIMEDIA images, text, videos etc.