1. The 3+1 Method…How
To Craft Your Marketing
Plan!
[Step 2]
Presented by: Tracey Walker
www.KeepAllTheCash.com

2. The 3+1 Method…How To Craft Your Marketing Plan!
[Step 2]
Howdy and welcome to Step 2 of this
tutorial!
In the previous tutorial, we went through
Step 1 of creating your own BASIC
marketing plan which was to specifically
identify your Target Market.

3. The 3+1 Method…How To Craft Your Marketing Plan!
[Step 2]
And now that we have that done, let’s move
on to Step 2!

4. STEP II
Defining Your Message

5. The 3+1 Method…How To Craft Your Marketing Plan!
[Step 2]

6. The 3+1 Method…How To Craft Your Marketing Plan!
[Step 2]
An important component to crafting
our your marketing plan is knowing
how to convey the message that you
have to your now-found target
market.

7. The 3+1 Method…How To Craft Your Marketing Plan!
[Step 2]
Your message should speak to them. It
should pose the questions/answers to
your market about why what YOU have
can and/or will help them solve the
problem they believe they have.

8. The 3+1 Method…How To Craft Your Marketing Plan!
[Step 2]
You message must be clear, concise and to
the point. After all, the attention span of the
average consumer these days is literally 0!
So you have to capture them and do it fast.

9. The 3+1 Method…How To Craft Your Marketing Plan!
[Step 2]
Now, remember those problems we listed out
in step 1, along with their possible solutions?
Here is where we will take that information
and use it to share with our market why they
should listen to, and buy from us.

10. The 3+1 Method…How To Craft Your Marketing Plan!
[Step 2]

11. The 3+1 Method…How To Craft Your Marketing Plan!
[Step 2]
Using the potential franchise owner
example, we stated a few problems to be
high initial investment costs as well as a
financial screening which may not return
such favorable results.

12. The 3+1 Method…How To Craft Your Marketing Plan!
[Step 2]
We also mentioned a couple solutions as
well, being purchasing an existing business
from a distressed seller or even owning an
online business for around $5k to start.

13. The 3+1 Method…How To Craft Your Marketing Plan!
[Step 2]
In turn, we could craft a message
highlighting those areas of concern and
could have something like this:

14. The 3+1 Method…How To Craft Your Marketing Plan!
[Step 2]
“Looking to increase your passive income by
purchasing a franchise? Discover the Top 3
reasons most wanna-be franchise owners never
open their doors and the solution many have
found to deliver higher returns, in less time, while
working from the comfort of their own home
with only a fraction of the investment required to
start a franchise!”

15. The 3+1 Method…How To Craft Your Marketing Plan!
[Step 2]
Now, in the way this message was written,
it could be considered a headline, and
that’s fine too. At this basic level, we are
simply looking to get the attention of our
target market and reel them in hinting to
the problems we believe they have,
seeded with the solutions we believe they
deserve.

16. The 3+1 Method…How To Craft Your Marketing Plan!
[Step 2]
Using another target market, here is a
message that could be used as well. See if
you can identify the target market based on
the message presented:

17. The 3+1 Method…How To Craft Your Marketing Plan!
[Step 2]
“Marketing online can increase your reach,
reduce your costs, systematize your processes
and give you back your time! No more 3-way
calls or begging friends and family. Live a
life of FREEDOM with a business you can run
literally from the comfort of your home. After
all, its supposed to be a home-based business,
isn't it?”

18. The 3+1 Method…How To Craft Your Marketing Plan!
[Step 2]
So can you guess what the Target
Market is for this message?
(Leave your answer in the comments
below)

19. The 3+1 Method…How To Craft Your Marketing Plan!
[Step 2]
Notice how I didn’t actually state the
problems, but instead I leveraged the
solutions which indicated their obvious
problems.

20. The 3+1 Method…How To Craft Your Marketing Plan!
[Step 2]
If my target market wanted to do any of the
things I mentioned in the message above, I
KNOW they are struggling with the
associated problems…see how this works?
Good!

21. The 3+1 Method…How To Craft Your Marketing Plan!
[Step 2]

22. The 3+1 Method…How To Craft Your Marketing Plan!
[Step 2]
So go ahead, take the problems and
solutions of your target market and craft out
your message. And remember, it doesn’t
have to be perfect. All it has to do is speak
to the heart and mind of your market and
get them to say, “Yeah…I want that!” or
even “I’ve got to know more!” That’s it!!

23. Have fun with this and I look forward
to seeing some of your messages.
Feel free to share them with me in
the comments sections and I’ll do
my best to respond and critique
them as I see fit!

24. If I were you, I’d take advantage of this
“personal” coaching time, because many
who work with me will tell you…I don’t do it
often!
Get busy and let me see those messages!

25. In the Step 3 tutorial, we will continue with
Step 3:
Your Medium

26. You’ll definitely want to study that lesson
because what good is having a target
market with a great message for them, if
you have no idea how to reach them??

27. We will close that gap in the next
tutorial!
Again, post your “message” you
create to the comments section and
I’ll be responding!

28. To your success,
~Tracey Walker

29. To go over what you just learned in this video
and get feedback from me,
Visit this website now!
http://socialmediabar.com/marketingplanstep2
or simply wait to be redirected automatically in
3 seconds!