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5 easy steps to a strong online reputation
- 1. 5 Easy Steps to a Strong Online Reputation www.TrackNGrow.com A Reputation Management Company
- 2. Online Reputation These are reviews reviews and customer testimonials posted by your customers on: • online bookings sites like Booking.com, Priceline, MakeMyTrip, etc. • reviews sites like TripAdvisor.com & Yelp; • on social media sites such as google+, facebook; and • on your own website. Online Reputation = Customer reviews about your business on the internet
- 3. Why do you need a strong Online Reputation? Strong Online Reputation = Higher Online Sales Higher Pricing Power Lower Advertisement Cost
- 4. Step 1 – More, Better & Frequent Reviews • Key to Strong Online Reputation – More number of reviews – More positive reviews – More frequent reviews • How to get more reviews? – Solicit online reviews or feedback from your most satisfied customers – Verbally ask customers and send email reminder requesting a feedback on major sites such as TripAdvisor, google+, etc. – Use reputation management software such as one provided by TrackNGrow.com to automatically send email requests to your customers. These emails are professional looking and motivates customers to provide feedback
- 5. Step 2 – Reviews Everywhere • Get Reviews on As Many Websites As Possible – Making sure your business is listed and has a positive presence in virtually every website your potential customers might visit is another key factor towards a solid online reputation. – Why? Because if you are not present on a particular sales channel, customers will choose a competitor. Similarly, if you don’t have a positive presence, the sales will go to another business that has a positive reputation.
- 6. Step 3 – Reply to Reviews • Why reply to guest reviews? – Replying to your guest feedback on sites like TripAdvisor.com shows that the hotel's management listens to the customers voice. – Research has shown that when potential customers read management replies to customer feedback, they feel that the management cares about guest concerns and is responsive. • Ignoring guest reviews – what does it say? – Either the management does not read guest feedback or the management does not care about them.
- 7. Step 4 – Improve Service • Experts believe that listening to customers is one of the best ways to identify issues with your service. Only then can businesses take action to fix gaps and improve guest satisfaction. • Listening and taking action are key to getting more positive reviews on the internet. • Hotels & restaurants can use reputation management software that can automatically identify issues in specific areas of service, such as breakfast, wi-fi, room, cleanliness, value-for-money, etc. so that managers and employees can make necessary changes and improve satisfaction.
- 8. Step 5 – Repeat Step 1-4 • It takes time, hard work and persistence to build a solid online reputation. • Making sure you do all the above 4 steps regularly is the key to success. • A system / software that can track these steps and report on a weekly and monthly basis is a sure shot help. • Reputation management software helps hotels stay organized and focused to build a culture to grow and build a strong reputation on the internet.
- 9. Enjoy Higher Online Business • Many industry studies have shown that within the next few years, hotels will start getting as much as 70% of their bookings from the internet. • Your business could also get as many online sales, provided you are ready for it. • Managing your online reputation is not difficult. You just need to get started.