SlideShare a Scribd company logo

Pr 2.0

•Download as PPT, PDF•
•
Tracy Annicchiarico
Tracy Annicchiarico

The communicator's role must evolve to a more open structure in support of the public's abilities enabled through Web 2.0 technologies - the new 'YOU'ser model must be embraced!

BusinessTechnology
1 of 37
We will share . . . Information regarding some of the technologies characteristic of Web 2.0 & (hopefully) inspire . . . Some food for thought on how to incorporate Some of them Disclaimer . . . Jargon will be used Web 2.0 can transform how we participate with our audience - that is, if we are willing to listen!
Defining Web 2.0 http://www.knowledgeinfusion.com:8080/coe/blogs/infuser/2007/10/15/what-is-web-20
Google Maps – A Web 2.0 Poster Child ,[object Object],[object Object],[object Object],[object Object]
AUDIENCE & CONTEXT ,[object Object],[object Object],Video games Social Networks Internet Mobile Devices
[object Object],[object Object],[object Object],Internet Mobile Devices Video games Social Networks
 
Web 2.0 has changed the rules of engagement for communicators – truly embracing the ‘public’ of public relations!
The Web 2.0 ‘You’ser Model ,[object Object],[object Object]
The structure remains intact Goal States Structure & Process External Inputs & Outputs Internal to Organization (adaptable to stimuli) ,[object Object],[object Object],[object Object]
The rules have changed! Communicators must shift from an “us vs. them” to a “we” mentality. Traditional communications is being eclipsed by communications 2.0. As guardians of organizations, we need to moderate & co-create the overall business experience.
[object Object],[object Object]
The lure of the web is compelling… beckoning us to Communicate, Collaborate & Commemorate!
Providing a Sense of Belonging…
[object Object]
What are these new tools? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Del.icio.us
Digg (crowdcasting) ,[object Object],[object Object],[object Object]
Google Docs (collaborative writing)
Syndication (RSS)
 
Benefits of Syndication? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Newsroom and Service Bureau
 
Blog vs Website Website Blog Style Interactivity Connect post-Browser Diary Editorial Style Trackback Or Comment Syndication “ Deeplinking” RSS Readers (email, iTunes) Corporate Writing Style Discussion Forums Linking/SEO Mobile web
[object Object],[object Object],[object Object],[object Object],[object Object]
User Driven and Sustaining ,[object Object],[object Object],[object Object]
Blogs
Do we really want to hear it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CASE STUDY – PR/Marketing 2.0
Collaborate and Belong
What does Grilling have to do with a Wiki?
What else is going on? http://weber.com/bbq/ http://www.jnj.com/index.jsp http://www.pg.com/en_US/index.jhtml
Inspiration for you?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Coordinates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

Social media plan for word press users converted
Social media plan for word press users convertedSocial media plan for word press users converted
Social media plan for word press users convertedHireWPGeeks Ltd
 
Cbb Training Session 1
Cbb Training Session 1Cbb Training Session 1
Cbb Training Session 1eislerkm
 
Presentación: Google + overview (Google, Maxie 2011)
Presentación: Google + overview (Google, Maxie 2011)Presentación: Google + overview (Google, Maxie 2011)
Presentación: Google + overview (Google, Maxie 2011)Retelur Marketing
 
Chapter 1 Part A, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 1 Part A, Web 2.0 and Social Media for Business, 3rd EditionChapter 1 Part A, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 1 Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
 
Overview of Web 2.0 in the Government
Overview of Web 2.0 in the GovernmentOverview of Web 2.0 in the Government
Overview of Web 2.0 in the GovernmentAlex Pline
 
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd EditionChapter 10, Part A, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
 
Chapter 9, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 9, Web 2.0 and Social Media for Business, 3rd EditionChapter 9, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 9, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
 
Chapter9c McHaney 2nd edition
Chapter9c McHaney 2nd editionChapter9c McHaney 2nd edition
Chapter9c McHaney 2nd editionRoger McHaney
 

Recommended

Social media plan for word press users converted
Social media plan for word press users convertedSocial media plan for word press users converted
Social media plan for word press users convertedHireWPGeeks Ltd
 
Cbb Training Session 1
Cbb Training Session 1Cbb Training Session 1
Cbb Training Session 1eislerkm
 
Presentación: Google + overview (Google, Maxie 2011)
Presentación: Google + overview (Google, Maxie 2011)Presentación: Google + overview (Google, Maxie 2011)
Presentación: Google + overview (Google, Maxie 2011)Retelur Marketing
 
Chapter 1 Part A, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 1 Part A, Web 2.0 and Social Media for Business, 3rd EditionChapter 1 Part A, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 1 Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
 
Overview of Web 2.0 in the Government
Overview of Web 2.0 in the GovernmentOverview of Web 2.0 in the Government
Overview of Web 2.0 in the GovernmentAlex Pline
 
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd EditionChapter 10, Part A, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
 
Chapter 9, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 9, Web 2.0 and Social Media for Business, 3rd EditionChapter 9, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 9, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
 
Chapter9c McHaney 2nd edition
Chapter9c McHaney 2nd editionChapter9c McHaney 2nd edition
Chapter9c McHaney 2nd editionRoger McHaney
 
Chapter9d McHaney 2nd edition
Chapter9d McHaney 2nd editionChapter9d McHaney 2nd edition
Chapter9d McHaney 2nd editionRoger McHaney
 
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around TownBlogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around TownIPRA
 
Evolution of Social Commerce
Evolution of Social CommerceEvolution of Social Commerce
Evolution of Social CommerceCompete
 
Web Communication
Web CommunicationWeb Communication
Web CommunicationManeer Khan
 
Increasing Membership With New Media
Increasing Membership With New MediaIncreasing Membership With New Media
Increasing Membership With New MediaGeorge Dearing
 
Chapter 7, Part A, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 7, Part A, Web 2.0 and Social Media for Business, 3rd EditionChapter 7, Part A, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 7, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
 
Chapter8b McHaney 2nd edition
Chapter8b McHaney 2nd editionChapter8b McHaney 2nd edition
Chapter8b McHaney 2nd editionRoger McHaney
 
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar MarketingatBahrain
 
Social Networking Media
Social Networking MediaSocial Networking Media
Social Networking Mediabego220
 
Chapter 10, Part B, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 10, Part B, Web 2.0 and Social Media for Business, 3rd EditionChapter 10, Part B, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 10, Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
 
Social networking tools for enterprises 3
Social networking tools for enterprises 3Social networking tools for enterprises 3
Social networking tools for enterprises 3Eastern Software Systems
 
Appendix A Part B, Web 2.0 and Social Media for Business, 3rd Edition
Appendix A Part B, Web 2.0 and Social Media for Business, 3rd EditionAppendix A Part B, Web 2.0 and Social Media for Business, 3rd Edition
Appendix A Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
 
Facebook lpw
Facebook lpwFacebook lpw
Facebook lpwNetSquared
 
Social Media
Social MediaSocial Media
Social MediaCate Indiano
 
SCORE Social Media Presentation - 2011
SCORE Social Media Presentation - 2011SCORE Social Media Presentation - 2011
SCORE Social Media Presentation - 2011Florida State College at Jacksonville - Open Campus
 
Chapter 4 Part C, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 4 Part C, Web 2.0 and Social Media for Business, 3rd EditionChapter 4 Part C, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 4 Part C, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
 
Chapter 7, Part B, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 7, Part B, Web 2.0 and Social Media for Business, 3rd EditionChapter 7, Part B, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 7, Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
 
Social networking sites bakul
Social networking sites bakulSocial networking sites bakul
Social networking sites bakulBakul Arora
 
Social Media tool box for Health Care
Social Media tool box for Health CareSocial Media tool box for Health Care
Social Media tool box for Health CarePhil Barrett
 
Building Social Web Experience - Euroia 2008
Building Social Web Experience - Euroia 2008Building Social Web Experience - Euroia 2008
Building Social Web Experience - Euroia 2008Laurent Goffin
 
Dispositivos De Almacenamiento3
Dispositivos De Almacenamiento3Dispositivos De Almacenamiento3
Dispositivos De Almacenamiento3bestbueno
 
AP Calculus Slides October 24, 2007
AP Calculus Slides October 24, 2007AP Calculus Slides October 24, 2007
AP Calculus Slides October 24, 2007Darren Kuropatwa
 

More Related Content

What's hot

Chapter9d McHaney 2nd edition
Chapter9d McHaney 2nd editionChapter9d McHaney 2nd edition
Chapter9d McHaney 2nd editionRoger McHaney
 
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around TownBlogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around TownIPRA
 
Evolution of Social Commerce
Evolution of Social CommerceEvolution of Social Commerce
Evolution of Social CommerceCompete
 
Web Communication
Web CommunicationWeb Communication
Web CommunicationManeer Khan
 
Increasing Membership With New Media
Increasing Membership With New MediaIncreasing Membership With New Media
Increasing Membership With New MediaGeorge Dearing
 
Chapter 7, Part A, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 7, Part A, Web 2.0 and Social Media for Business, 3rd EditionChapter 7, Part A, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 7, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
 
Chapter8b McHaney 2nd edition
Chapter8b McHaney 2nd editionChapter8b McHaney 2nd edition
Chapter8b McHaney 2nd editionRoger McHaney
 
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar MarketingatBahrain
 
Social Networking Media
Social Networking MediaSocial Networking Media
Social Networking Mediabego220
 
Chapter 10, Part B, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 10, Part B, Web 2.0 and Social Media for Business, 3rd EditionChapter 10, Part B, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 10, Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
 
Appendix A Part B, Web 2.0 and Social Media for Business, 3rd Edition
Appendix A Part B, Web 2.0 and Social Media for Business, 3rd EditionAppendix A Part B, Web 2.0 and Social Media for Business, 3rd Edition
Appendix A Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
 
Chapter 4 Part C, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 4 Part C, Web 2.0 and Social Media for Business, 3rd EditionChapter 4 Part C, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 4 Part C, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
 
Chapter 7, Part B, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 7, Part B, Web 2.0 and Social Media for Business, 3rd EditionChapter 7, Part B, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 7, Part B, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
 
Social networking sites bakul
Social networking sites bakulSocial networking sites bakul
Social networking sites bakulBakul Arora
 
Social Media tool box for Health Care
Social Media tool box for Health CareSocial Media tool box for Health Care
Social Media tool box for Health CarePhil Barrett
 
Building Social Web Experience - Euroia 2008
Building Social Web Experience - Euroia 2008Building Social Web Experience - Euroia 2008
Building Social Web Experience - Euroia 2008Laurent Goffin
 

What's hot (20)

Chapter9d McHaney 2nd edition
Chapter9d McHaney 2nd editionChapter9d McHaney 2nd edition
Chapter9d McHaney 2nd edition
 
Blogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around TownBlogging 101 - Creating a Buzz Around Town
Blogging 101 - Creating a Buzz Around Town
 
Evolution of Social Commerce
Evolution of Social CommerceEvolution of Social Commerce
Evolution of Social Commerce
 
Web Communication
Web CommunicationWeb Communication
Web Communication
 
Increasing Membership With New Media
Increasing Membership With New MediaIncreasing Membership With New Media
Increasing Membership With New Media
 
Chapter 7, Part A, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 7, Part A, Web 2.0 and Social Media for Business, 3rd EditionChapter 7, Part A, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 7, Part A, Web 2.0 and Social Media for Business, 3rd Edition
 
Chapter8b McHaney 2nd edition
Chapter8b McHaney 2nd editionChapter8b McHaney 2nd edition
Chapter8b McHaney 2nd edition
 
Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar Social Media Toolset | Social Media Masters Business Seminar
Social Media Toolset | Social Media Masters Business Seminar
 
Social Networking Media
Social Networking MediaSocial Networking Media
Social Networking Media
 
Chapter 10, Part B, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 10, Part B, Web 2.0 and Social Media for Business, 3rd EditionChapter 10, Part B, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 10, Part B, Web 2.0 and Social Media for Business, 3rd Edition
 
Social networking tools for enterprises 3
Social networking tools for enterprises 3Social networking tools for enterprises 3
Social networking tools for enterprises 3
 
Appendix A Part B, Web 2.0 and Social Media for Business, 3rd Edition
Appendix A Part B, Web 2.0 and Social Media for Business, 3rd EditionAppendix A Part B, Web 2.0 and Social Media for Business, 3rd Edition
Appendix A Part B, Web 2.0 and Social Media for Business, 3rd Edition
 
Facebook lpw
Facebook lpwFacebook lpw
Facebook lpw
 
Social Media
Social MediaSocial Media
Social Media
 
SCORE Social Media Presentation - 2011
SCORE Social Media Presentation - 2011SCORE Social Media Presentation - 2011
SCORE Social Media Presentation - 2011
 
Chapter 4 Part C, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 4 Part C, Web 2.0 and Social Media for Business, 3rd EditionChapter 4 Part C, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 4 Part C, Web 2.0 and Social Media for Business, 3rd Edition
 
Chapter 7, Part B, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 7, Part B, Web 2.0 and Social Media for Business, 3rd EditionChapter 7, Part B, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 7, Part B, Web 2.0 and Social Media for Business, 3rd Edition
 
Social networking sites bakul
Social networking sites bakulSocial networking sites bakul
Social networking sites bakul
 
Social Media tool box for Health Care
Social Media tool box for Health CareSocial Media tool box for Health Care
Social Media tool box for Health Care
 
Building Social Web Experience - Euroia 2008
Building Social Web Experience - Euroia 2008Building Social Web Experience - Euroia 2008
Building Social Web Experience - Euroia 2008
 

Viewers also liked

Dispositivos De Almacenamiento3
Dispositivos De Almacenamiento3Dispositivos De Almacenamiento3
Dispositivos De Almacenamiento3bestbueno
 
AP Calculus Slides October 24, 2007
AP Calculus Slides October 24, 2007AP Calculus Slides October 24, 2007
AP Calculus Slides October 24, 2007Darren Kuropatwa
 
Sagt07 Join Online Revolution
Sagt07 Join Online RevolutionSagt07 Join Online Revolution
Sagt07 Join Online RevolutionRCha
 
Presentatie PRINCE2
Presentatie PRINCE2Presentatie PRINCE2
Presentatie PRINCE2wafel
 
About Prison Break
About Prison BreakAbout Prison Break
About Prison Breakguest91653b
 

Viewers also liked (7)

Dispositivos De Almacenamiento3
Dispositivos De Almacenamiento3Dispositivos De Almacenamiento3
Dispositivos De Almacenamiento3
 
AP Calculus Slides October 24, 2007
AP Calculus Slides October 24, 2007AP Calculus Slides October 24, 2007
AP Calculus Slides October 24, 2007
 
Sercotec
SercotecSercotec
Sercotec
 
Sagt07 Join Online Revolution
Sagt07 Join Online RevolutionSagt07 Join Online Revolution
Sagt07 Join Online Revolution
 
Presentatie PRINCE2
Presentatie PRINCE2Presentatie PRINCE2
Presentatie PRINCE2
 
test2
test2test2
test2
 
About Prison Break
About Prison BreakAbout Prison Break
About Prison Break
 

Similar to Pr 2.0

Social Web Strategy Development
Social Web Strategy DevelopmentSocial Web Strategy Development
Social Web Strategy DevelopmentMartin Kloos
 
SharePoint Fest Denver
SharePoint Fest DenverSharePoint Fest Denver
SharePoint Fest DenverJeff Willinger
 
Social media naiop - new version
Social media naiop - new versionSocial media naiop - new version
Social media naiop - new versionASAE
 
Imitation: Sincerest Form of Flattery or Bad Move? (Adopting Web 2.0 Patterns)
Imitation: Sincerest Form of Flattery or Bad Move? (Adopting Web 2.0 Patterns)Imitation: Sincerest Form of Flattery or Bad Move? (Adopting Web 2.0 Patterns)
Imitation: Sincerest Form of Flattery or Bad Move? (Adopting Web 2.0 Patterns)John Yesko
 
PCM STFF 2010 AIMS ACCENTURE e mc2 sudhakar kanakaraj
PCM STFF 2010 AIMS ACCENTURE e mc2 sudhakar kanakarajPCM STFF 2010 AIMS ACCENTURE e mc2 sudhakar kanakaraj
PCM STFF 2010 AIMS ACCENTURE e mc2 sudhakar kanakarajsudhakarrun
 
SSB BART Group Accessible Social Media Presentation
SSB BART Group Accessible Social Media PresentationSSB BART Group Accessible Social Media Presentation
SSB BART Group Accessible Social Media PresentationEduardo Meza-Etienne
 
Marketing & Innovation March 2008
Marketing & Innovation March 2008Marketing & Innovation March 2008
Marketing & Innovation March 2008mbottone
 
Recruitment Strategies Using Web 2.0 Social Networking Technologies
Recruitment Strategies Using Web 2.0 Social Networking TechnologiesRecruitment Strategies Using Web 2.0 Social Networking Technologies
Recruitment Strategies Using Web 2.0 Social Networking TechnologiesHoward Oliver
 
How to be a Killer Social Media Advocate and Sell it to Your Boss
How to be a Killer Social Media Advocate and Sell it to Your BossHow to be a Killer Social Media Advocate and Sell it to Your Boss
How to be a Killer Social Media Advocate and Sell it to Your BossRed Shoes PR
 
Legal Marketing Association Conference
Legal Marketing Association ConferenceLegal Marketing Association Conference
Legal Marketing Association ConferenceJennifer Okimoto
 
Fyronic seminar-engage-slideshare
Fyronic seminar-engage-slideshareFyronic seminar-engage-slideshare
Fyronic seminar-engage-slideshareFranky Redant
 
Getting Started with Enterprise Social Networking
Getting Started with Enterprise Social NetworkingGetting Started with Enterprise Social Networking
Getting Started with Enterprise Social NetworkingDavid Stephens
 
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting SpacesNEA
 
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting SpacesNEA
 
Social Media Marketing 101
Social Media Marketing 101Social Media Marketing 101
Social Media Marketing 101Jevan Woolley
 
Fyronic seminar-software factorymeeting-sls
Fyronic seminar-software factorymeeting-slsFyronic seminar-software factorymeeting-sls
Fyronic seminar-software factorymeeting-slsFranky Redant
 
Web 2.0 And Content Creation And Distribution
Web 2.0 And Content Creation And DistributionWeb 2.0 And Content Creation And Distribution
Web 2.0 And Content Creation And Distributionguest168710
 

Similar to Pr 2.0 (20)

Awe Presentation
Awe PresentationAwe Presentation
Awe Presentation
 
Social Web Strategy Development
Social Web Strategy DevelopmentSocial Web Strategy Development
Social Web Strategy Development
 
SharePoint Fest Denver
SharePoint Fest DenverSharePoint Fest Denver
SharePoint Fest Denver
 
Social media naiop - new version
Social media naiop - new versionSocial media naiop - new version
Social media naiop - new version
 
Imitation: Sincerest Form of Flattery or Bad Move? (Adopting Web 2.0 Patterns)
Imitation: Sincerest Form of Flattery or Bad Move? (Adopting Web 2.0 Patterns)Imitation: Sincerest Form of Flattery or Bad Move? (Adopting Web 2.0 Patterns)
Imitation: Sincerest Form of Flattery or Bad Move? (Adopting Web 2.0 Patterns)
 
PCM STFF 2010 AIMS ACCENTURE e mc2 sudhakar kanakaraj
PCM STFF 2010 AIMS ACCENTURE e mc2 sudhakar kanakarajPCM STFF 2010 AIMS ACCENTURE e mc2 sudhakar kanakaraj
PCM STFF 2010 AIMS ACCENTURE e mc2 sudhakar kanakaraj
 
SSB BART Group Accessible Social Media Presentation
SSB BART Group Accessible Social Media PresentationSSB BART Group Accessible Social Media Presentation
SSB BART Group Accessible Social Media Presentation
 
Marketing & Innovation March 2008
Marketing & Innovation March 2008Marketing & Innovation March 2008
Marketing & Innovation March 2008
 
Recruitment Strategies Using Web 2.0 Social Networking Technologies
Recruitment Strategies Using Web 2.0 Social Networking TechnologiesRecruitment Strategies Using Web 2.0 Social Networking Technologies
Recruitment Strategies Using Web 2.0 Social Networking Technologies
 
How to be a Killer Social Media Advocate and Sell it to Your Boss
How to be a Killer Social Media Advocate and Sell it to Your BossHow to be a Killer Social Media Advocate and Sell it to Your Boss
How to be a Killer Social Media Advocate and Sell it to Your Boss
 
Legal Marketing Association Conference
Legal Marketing Association ConferenceLegal Marketing Association Conference
Legal Marketing Association Conference
 
Fyronic seminar-engage-slideshare
Fyronic seminar-engage-slideshareFyronic seminar-engage-slideshare
Fyronic seminar-engage-slideshare
 
Getting Started with Enterprise Social Networking
Getting Started with Enterprise Social NetworkingGetting Started with Enterprise Social Networking
Getting Started with Enterprise Social Networking
 
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces
 
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces
2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces
 
Workshop Social Media
Workshop Social MediaWorkshop Social Media
Workshop Social Media
 
Tapping social media for value creation & growth in business
Tapping social media for value creation & growth in businessTapping social media for value creation & growth in business
Tapping social media for value creation & growth in business
 
Social Media Marketing 101
Social Media Marketing 101Social Media Marketing 101
Social Media Marketing 101
 
Fyronic seminar-software factorymeeting-sls
Fyronic seminar-software factorymeeting-slsFyronic seminar-software factorymeeting-sls
Fyronic seminar-software factorymeeting-sls
 
Web 2.0 And Content Creation And Distribution
Web 2.0 And Content Creation And DistributionWeb 2.0 And Content Creation And Distribution
Web 2.0 And Content Creation And Distribution
 

More from Tracy Annicchiarico

Strategic social media [compatibility mode]
Strategic social media [compatibility mode]Strategic social media [compatibility mode]
Strategic social media [compatibility mode]Tracy Annicchiarico
 
Finding the Tweet Spot in Social Media
Finding the Tweet Spot in Social MediaFinding the Tweet Spot in Social Media
Finding the Tweet Spot in Social MediaTracy Annicchiarico
 

More from Tracy Annicchiarico (6)

Mobile Web Development
Mobile Web DevelopmentMobile Web Development
Mobile Web Development
 
Mobile Web Development
Mobile Web Development Mobile Web Development
Mobile Web Development
 
Strategic social media [compatibility mode]
Strategic social media [compatibility mode]Strategic social media [compatibility mode]
Strategic social media [compatibility mode]
 
Finding the Tweet Spot in Social Media
Finding the Tweet Spot in Social MediaFinding the Tweet Spot in Social Media
Finding the Tweet Spot in Social Media
 
I am not afraid of Social Media
I am not afraid of Social MediaI am not afraid of Social Media
I am not afraid of Social Media
 
Communicating with Web 2.0
Communicating with Web 2.0Communicating with Web 2.0
Communicating with Web 2.0
 

Recently uploaded

Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfJos Voskuil
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncrdollysharma2066
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...ShrutiBose4
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024Matteo Carbone
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 

Recently uploaded (20)

Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdfDigital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 

Pr 2.0

  • 1. We will share . . . Information regarding some of the technologies characteristic of Web 2.0 & (hopefully) inspire . . . Some food for thought on how to incorporate Some of them Disclaimer . . . Jargon will be used Web 2.0 can transform how we participate with our audience - that is, if we are willing to listen!
  • 2. Defining Web 2.0 http://www.knowledgeinfusion.com:8080/coe/blogs/infuser/2007/10/15/what-is-web-20
  • 3.
  • 4.
  • 5.
  • 6.  
  • 7. Web 2.0 has changed the rules of engagement for communicators – truly embracing the ‘public’ of public relations!
  • 8.
  • 9.
  • 10. The rules have changed! Communicators must shift from an “us vs. them” to a “we” mentality. Traditional communications is being eclipsed by communications 2.0. As guardians of organizations, we need to moderate & co-create the overall business experience.
  • 11.
  • 12. The lure of the web is compelling… beckoning us to Communicate, Collaborate & Commemorate!
  • 13. Providing a Sense of Belonging…
  • 14.
  • 15.
  • 17.
  • 20.  
  • 21.
  • 23.  
  • 24. Blog vs Website Website Blog Style Interactivity Connect post-Browser Diary Editorial Style Trackback Or Comment Syndication “ Deeplinking” RSS Readers (email, iTunes) Corporate Writing Style Discussion Forums Linking/SEO Mobile web
  • 25.
  • 26.
  • 27. Blogs
  • 28.
  • 29. CASE STUDY – PR/Marketing 2.0
  • 31. What does Grilling have to do with a Wiki?
  • 32. What else is going on? http://weber.com/bbq/ http://www.jnj.com/index.jsp http://www.pg.com/en_US/index.jhtml
  • 34.
  • 35.
  • 36.
  • 37.