How to Empower Your Nonprofit Using Social Media

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This is the backdrop to a talk I gave at Baltimore's GiveCamp. It covers the basics of social media--what's what, and what does it all mean for a small nonprofit. While these slides are mostly images, a detailed outline with links to other resources can be found here: http://bit.ly/pGKqSW.

Empresariales Tecnología Salud y medicina

HOW TO EMPOWER YOUR NONPROFIT
USING SOCIAL MEDIA
Tracy Gold
@tracycgold
Baltimore GiveCamp
October 22, 2011

DEFINE BROAD GOALS

Spread the
Word
Build
Plan Events
Relationships

Ask for
Get
Feedback
Your Volunteers/
Gifts in
and Ideas Mission Kind

Share
Collaborate
Success
and Partner
Stories
Organize
Volunteers

FACEBOOK

• General information about
users

@tracycgold

FACE(BOOK)OFF: GROUP V. PAGE V. PERSON

Group

FACE(BOOK)OFF: GROUP V. PAGE V. PERSON

Page

FACE(BOOK)OFF: GROUP V. PAGE V. PERSON

Person

FORM A PLAN

• What content will you create?
• Where will you post?
• Who's going to do the work?
• When are they going to do it?
• What partnerships can you form?
• How can you get creative?
• What’s your crisis plan?
• Do you have a social media policy?
• What are your specific goals?

QUESTIONS

• Outline and
resources live on:
http://bit.ly/pOlcsS,
or scan the QR code
• Ask more:
–@tracycgold
–@rightsource
–http://facebook.co
m/rightsource

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How to Empower Your Nonprofit Using Social Media

1. HOW TO EMPOWER YOUR NONPROFIT USING SOCIAL MEDIA Tracy Gold @tracycgold Baltimore GiveCamp October 22, 2011

2. DEFINE BROAD GOALS Spread the Word Build Plan Events Relationships Ask for Get Feedback Your Volunteers/ Gifts in and Ideas Mission Kind Share Collaborate Success and Partner Stories Organize Volunteers

3. DON’T BEG

4. KNOW YOUR AUDIENCE

5. KNOW THE TECHNOLOGY

6. FACEBOOK • General information about users @tracycgold

7. FACE(BOOK)OFF: GROUP V. PAGE V. PERSON Group

8. FACE(BOOK)OFF: GROUP V. PAGE V. PERSON Page

9. FACE(BOOK)OFF: GROUP V. PAGE V. PERSON Person

10. FACEBOOK EVENTS

11. FACEBOOK APP: CAUSES

12. TWITTER

13. YOUTUBE

14. FLICKR

15. FORM A PLAN • What content will you create? • Where will you post? • Who's going to do the work? • When are they going to do it? • What partnerships can you form? • How can you get creative? • What’s your crisis plan? • Do you have a social media policy? • What are your specific goals?

16. FORM A PLAN • What content will you create? • Where will you post? • Who's going to do the work? • When are they going to do it? • What partnerships can you form? • How can you get creative? • What’s your crisis plan? • Do you have a social media policy? • What are your specific goals?

17. FORM A PLAN What happens first?

18. INTEGRATE

19. INTEGRATE

20. EXECUTE

21. THE WORK NEVER DIES @tracycgold

22. TRACK AND LEARN

23. HAVE FUN!

24. QUESTIONS • Outline and resources live on: http://bit.ly/pOlcsS, or scan the QR code • Ask more: –@tracycgold –@rightsource –http://facebook.co m/rightsource

How to Empower Your Nonprofit Using Social Media

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