Why should your business use Facebook and Twitter? And how the heck do you do it? An intro to growing both your personal brand and your business' brand with Facebook and Twitter.

1. Intro to Growing Your
Brand with Facebook
and Twitter
Tracy Gold
Social Media Consultant
tracycgold.com
@tracycgold

2. Define Broad Goals
Engage
Network Recruit
Your
Mission
Educate Reach
Share

3. Know Your Audience

4. Establish Your Voice

5. Know the Technology

6. Facebook

7. Person?
• Use as an individual, not as a company

8. Do:
• Set your comfort levels: who will you connect with?
• Tag friends before and after meetings and events
• Promote events

9. Don’t:
• Post anything you wouldn’t want your boss, mom, or
kid to see

10. Page?
• Use for your business

11. Do:
• Use your logo as your profile picture (150 x 150 px)
• Use a cool image for your cover, and change it up
(851 by 315 px)

12. Do:
• Engage with customers
• Connect with other
pages and other
businesses

13. Do:
• Highlight important news

14. Don’t:
• Sell
Go to localist.com to find out how you can buy!

15. Group?
• Use for associations and interest groups

16. Do:
• Take advantage of various notification levels
• Bring in the clan for discussion

17. Don’t:
• Shamelessly self promote
My business is simply the best. Call me at 867-5309 today for a quote.

18. Twitter

19. What is a tweet?
• 140 characters of text that’s sent from a Twitter
account:
• This content is public

20. What is a retweet?
• Another person’s tweet, resent by a new person,
with attribution
• To retweet someone, click the retweet button or
type RT @twittername
• This content is public

21. What is a mention?
• A tweet including another Twitter handle
• Most twitter users pay special attention to mentions
• If you start a tweet with @ and a user’s name, only
people who follow both you and that person will
see the tweet on their streams

22. What is a message?
• What Anthony Weiner
messed up
• Sent directly to another
Twitter user
• This content is private
• To send a DM, users
must both be following
each other
• Type DM @twitter_user
or go to “Direct
Messages”

23. What is a hashtag?
• Any term preceded by the # sign
• Click to see all tweets about that term
• Hashtags make it easier to have a group conversation
on Twitter
• Hashtags help you find people who share your interests
• Sometimes, they’re just for fun

24. Do:
• Tweet:
o Thoughts
o Quotes
o Advice
o Notes to contacts
o Links to articles
o Links to pictures

25. Do:
• Use Twitter at
professional and
networking events

26. Don’t:
• Tweet:
o What you had for
breakfast
o Personal drama
o Anything personal on the
company profile
o Your social security
number

27. Don’t:
• Promote an account without a plan to maintain it

28. Don’t:
• Click on sketchy links

29. Remember Your Goals
Engage
Network Recruit
Your
Mission
Educate Reach
Share

30. Questions
• Download slides:
o http://bit.ly/CCCslides
• Get in touch:
o @tracycgold
o Tracycgold.com

31. Image Credits
• http://www.flickr.com/photos/kommerij/3439777914
/sizes/m/in/photostream/
• http://www.flickr.com/photos/mhl20/3449326505/siz
es/z/in/photostream/
• http://ansonalex.com/infographics/facebook-user-
statistics-2012-infographic/
• http://www.mediabistro.com/alltwitter/files/2012/02
/twitter-2012-statistics.jpg