Presentation (in Dutch) about the synergy between affiliate marketing and search engine marketing. Presentatie over zoekmachinemarketing en affiliate marketing, met in het bijzonder aandacht voor de inzet van affiliate marketing voor zoekmachinemarketing doeleinden en vice versa. O.a. informatie over keyword buying door affiliates, clean linking en cross-media ROI tracking.

2. Affiliate Marketing Search &

4. INTRODUCTIE

7. KEYWORD BUYING

14. AFFILIATE MARKETING & LINK BUILDING

24. CROSS MEDIA ROI-TRACKING

25. Cross-media ROI tracking Online advertisers Offline sales & cross-media Track effect of Search on offline conversions, ROI contribution within online cross-media strategies, etc. Branding & Customer Lifetime Value Track online/offline cross-media contribution to branding and ROI Online direct response / ROI Track views, clicks, CTR%, whitepaper downloads, online sales, etc. Direct reponse within the same user session or max. 30-day period.

27. Cross-media ROI tracking comScore study 2007 Direct Response bedraagt slechts 17% van de totale conversiewaarde Bovendien: 30% van alle internetgebruikers verwijdert regelmatig cookies!

28. Cross-media ROI tracking comScore study 2007 Zouden we de echte conversiewaarde berekenen, met inachtneming van latente conversie, verwijderde cookies en offline conversie, dan is deze conversiewaarde maar liefst 6,6x zo hoog! Tracked conversion worth Real conversion worth

29. Cross-media ROI tracking td Integral Affiliate • Public affiliate network mngt • Private virtual network mngt Display • Serve banner ads, text links and rich media • Auto-optimisation of creative based on performance Multi-channel tracking of partners, affiliates, display, PPC, SEO, email (etc), integrated reporting including cross-media customer journey insight & de-duping across all online channels. Search • Easily target multiple advanced campaign objectives • Gain efficiencies through automation • Access vital campaign statistics instantly

31. EINDE