19. Sitemap Purpose: To illustrate the structure or skeleton of a website, upon which everything else resides. The sitemap is a way to clearly see the organization of information reflected in the topics as well as nomenclature.
The process of helping a client integrate their business needs with research and analysis to help ascertain the best approach to target users and enable them to access and interact with relevant content.
Researcher Investigator Story Teller Business Analyst Curator Library science Skills: Reporter (Interview) Analyst Strategist Manager
Forrester Research Alert Box Government websites Trusted industry organizations Other market research done by client Hitwise and other online resources that help gauge behavior and user trends