This presentation was developed to help a client address best practices for building an online community within the workplace. It was based upon a great deal of research and study of the topic and should help those who are seeking information or wish to start an online community, as it pulls together a great amount of data and resources on the topic.
20. Maintaining Community Interest
• Continue to create compelling content on a recurring basis
• Develop an editorial calendar that outlines dates for new
content to be published as well as assign authors who will be
responsible for creating the new content
responsible for creating the new content
• Push new content out to members to make them aware of
updates
• Deliver in format preferred by user – email, RSS, news
bulletin, etc. Integrate real events into
• Motivate users to contribute the virtual community.
• Feed conversations to encourage interaction This will enable people to:
• to the community
to the community Find each other before the
event, converse about it
• Ask questions, talk about controversial topics, or host a
during, share high points or
contest that encourages participation.
pictures afterwards
• Show community activity in the form of recent posts, uploads,
etc...
• Invite subject matter experts into your community to answer
a question or provide insight based upon experience
• Create polls
Create polls
• Enable users to comment or “like” something
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34. Metrics Relevant to Web 2.0 Content
Activity Metrics • Contributors
• Active contributors
Captures both: • Word count
– More typical measurements
• Time spent on site
used to evaluate websites
– New activity that is reflective of • M b
Members
Web 2.0 content on page • Posts (ideas/threads)
• Number of groups (networks/forums)
Typical Web Analytics • Comments & Trackbacks
• Page views
• Connections (between members)
• Unique visitors
• Ratios: Member to contributor; Posts to
• Referrals (where user came from) comments; Completed profiles to posts
• Completed profiles • Periods: By day, week, month, year
• Tags/Ratings/Rankings • Frequency: of visits, posts, comments
• Downloads/uploads • Sentiment / Favorability
• Entry/Exit Pages • Topics of Conversation
• Ratings
• Path of user on site
• Favoriting
*Note: Internal search engine must be setup to
Note: • Friends and Followers
capture activity beyond typical web analytics.
• Pass alongs – or recommendations through
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