The document discusses how small daily actions can improve well-being through increasing mindfulness and readiness for change. It suggests delivering daily challenges, reminders, and social feedback via notifications and messages to motivate these small actions. The goal is to help people develop new healthy behaviors that lead to better total life quality and performance through increased well-being. Success is measured using a validated personal assessment to track changes in well-being indicators over time.

1. Do, Learn, Create How daily small actions can improve your well-being. MeYou Health LLC, is a subsidiary of HealthwaysInc. meyouhealth.com

2. Empathy through Ethnography Everyone is different. They start in different levels of mindfulness and readiness. They are motivated to use products by different primary experiences and results. MeYou Health LLC, is a subsidiary of HealthwaysInc. meyouhealth.com

3. Who needs the help? MYH customers Idle Or Bored Excuse Maker Aware and Achieving Enlightened and Discovering Me-Time Impoverished External Validation Seeker MeYou Health LLC, is a subsidiary of HealthwaysInc. meyouhealth.com

4. Our Framework Do (what is suggested to me) Learn (about myself, my support network, my bright spots) Create (new healthy behaviors) Small actions each day to increase mindfulness around choices. Increase readiness around areas of well-being to work on. Empowered to work on me and help you. "The idea is not to give them the answers, but to encourage them to solve their own exercise problems," -- Mary Ganzel, YMCA exercise expert. The Power of Nudge MeYou Health LLC, is a subsidiary of HealthwaysInc. meyouhealth.com

5. What are people motivated by? Exploring Achieving points knowledge progress immersive score badges smart story content levels learning grind GAMES! a resource confidence …the mechanics friends messaging emotion winning groups bonding zero-sum leaderboards storytelling political status reality Socializing Competing MeYou Health LLC, is a subsidiary of HealthwaysInc. meyouhealth.com

6. Products for everyone Exploring for people who like to learn. Achieving for people who like to progress. Socializing for people who like to bond. Competing for people who like to win. Our products need a certain percentage of all of these at different times. MeYou Health LLC, is a subsidiary of HealthwaysInc. meyouhealth.com

7. Health Tennis (the wrong customers) The “game” works for the aware and achieving. To keep playing, you have to think you can win. MeYou Health LLC, is a subsidiary of HealthwaysInc. meyouhealth.com

8. Daily small actions Not a new idea Rob Friedman - Community Health Advice by Telephone (CHAT) trial. 2007 Instead of just phone, use email, social network messaging, mobile push. Currently in private beta with 1,500 people. Daily Challenge Delivered via notification Reminders used to drive adherence Celebration with points and social feedback 8 MeYou Health LLC, is a subsidiary of HealthwaysInc. meyouhealth.com

9. Validating other systems/experiences Mobile applications Desktop Applications (Adobe AIR) Device integration (pedometers, accelerometers) Information applications

10. How do we know it is working? Using a validated personal assessment produced by Healthways. 29 Indicators that provide a predictive Well-being rating for an individual. MYH delivering it via an iterative experience to maximize longitudinal data gathering. MeYou Health LLC, is a subsidiary of HealthwaysInc. meyouhealth.com

11. Why well-being? Total Life Quality Increases Well-Being Improves Performance Increases Medical Cost Decreases MeYou Health LLC, is a subsidiary of HealthwaysInc. meyouhealth.com

12. Summary "Tell me and I'll forget; show me and I may remember; involve me and I'll understand”-- Chinese Proverb Empathy through Ethnography Products for those that need it Small actions = Mindfulness Mindfulness increases Readiness Readiness empowers Action Action creates healthy behaviors New healthy behaviors increase well-being Interested in Partners MeYou Health LLC, is a subsidiary of HealthwaysInc. meyouhealth.com

13. Resources The Power of Nudge (Wall Street Journal) Rob Friedman, Ongoing physical activity advice by humans versus computers: the Community Health Advice by Telephone (CHAT) trial. The Bartle Test, (Wikipedia) Psychology of MMO players. TranstheoreticalModel, (Wikipedia) James Prochaska, ProChange Switch: How to change things when change is hard (Amazon) Connected: The surprising Power of Social Networks (Amazon) MeYou Health LLC, is a subsidiary of HealthwaysInc. meyouhealth.com

14. Trapper Markelz trapper.markelz@meyouhealth.com @trappermarkelz http://www.meyouhealth.com http://www.trappermarkelz.com MeYou Health LLC, is a subsidiary of HealthwaysInc. meyouhealth.com