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2.  It is now high time for the hotel business professionals to
do a thorough research on the latest industry trends and
chalk out their marketing strategies accordingly. To help
marketers understand the industry functions from the
core, we would be discussing some important trends that
will have drastic impact on the industry operations:
 International Vacations: With the concept of globalization
getting impetus, leisure travelers are more inclined to go
for vacations in international destinations. In the US, there
are multiple destinations that attract billions of travelers
every year, mostly from the foreign lands. Among the third
world countries, India is in the forefront to attract
international visitors from diverse regions of the globe. As
cultural diversity is the basic reason for the surge of such
tourists, it is suggested to the hotel property owners to
focus more on local cultures.

3. Go Green: Majority travelers prefer green and eco-
friendly lodgings. Recent surveys revealed that
approximately 70% of the tourists are willing to pay
an extra amount when it comes to eco-friendly
lodging. Though the research finding may be
speculated as a way for hotels to attract more
consumers, it also poses challenge before them. To
install eco-friendly appliances that comply with LEED
(Leadership in Energy and Environmental Design)
standards, the hotels must first ensure good revenue
returns. To balance this, the hotels may reduce
complementary services, so that the budget can be
used to install more such appliances.

4.  The hospitality industry is one of the largest
employment giving sectors in the world. Along
with permanent staff, it gives employment to
part-time workers too, who after gaining some
experience leave the hotel in search of some
better opportunity. The low wages and long
working hours are the most significant factors for
low retention rates. However, to cope up with the
situation the industry gurus are now considering
measures to retain skilled workers and minimize
long working hours – via
http://www.wizie.com/Hotels.htm

5.  Of new mobile devices being purchased, the
smartphones represent more than 50%.
According to some researches, there will be
around 50 billion connected devices in circulation
by the end of 2020. In 2013, smartphone
searches for holiday deals are greater than that
of desktop searches. As more people are going
mobile, the hotels need to develop more mobile
friendly applications and hotel booking engines
to reach their target consumers. Mobile based
hotel booking software make it more easy and
convenient for the consumers to search, evaluate
and book their hotels, even while on the go – via
www.wizie.com

6.  Some international surveys indicate that
holiday deals recommended by friends over
social media networks influence the decision-
making process of most travel consumers.
Attractive photo sharing, positive reviews by
existing consumers and recommendations
create a great deal to generate more
business. Thus, a positive social media
presence becomes crucial for hotels to attract
today’s tech savvy globetrotters.

7.  Today’s smart travelers crave for savory food
varieties and not for celebrity chefs. While in the
past it was almost a trend to employ celebrity
chefs to bring F&B business, today’s travelers
aren’t focused much on the chefs in the kitchen
as they are focused on the food served on their
table. The factor on which most of today’s leisure
travelers focus is of healthy and organic food and
diet restrictions. To bring more F&B business, the
hotel professionals can show from where the
vegetables are coming from. This allows the
guests to connect more with the foods and the
hotel’s overall experience.

8.  The hotel business has witnessed a great
change over the years. Digital media
marketing, mobile friendly hotel booking
systems, customized services and eco-
friendly lodging are some of the primary
areas of concern that the hotel marketing
professionals must focus on to sustain in the
business.