Attendees will learn how, as a home based business, I built a successful online travel company and sold it to the largest ski tour operator in the world. (My Story) Speaker: Matt Zito, Online Travel Business Entrepreneur, Travel & Tourism Marketing Strategist

1. SECRETS of the
Online Travel Business
The PPD Strategy
Partner Package Distribute

2. Matt Zito
• Author -SECRETS of the online travel business.
• Online Travel Business Consultant and
Entrepreneur.
• Clients are Online Travel Companies, Tour
Operators, Travel Agencys/Agents, Hotels,
Resorts, Activity Providers.
• Startup and Business Development services.

3. Our Story
•Former co-founder of CollegeSkiTrips.com. Sold ski and
snowboard vacation packages to college students in the US and
Canada.
•The #1 buyer of hotel rooms at Breckenridge Ski Resort (Vail
Resorts, Inc. a publicly traded company) in the 2006/2007 ski season.
•In 2007 we sold 2,000 ski and snowboard trips.
•Wholesaler and Partner to STA Travel the 9th largest travel
company in the world with 110 retail travel agencies. In 2007 STA
Travel was our largest wholesaler and travel partner.
•Operated a sales distribution network of 15 sales reps that
distributed 200,000 brochures a year to over 2,000 colleges and
universities in the U.S. & Canada.

4. It was all accomplished from right here.

5. Air-Hotel-Car-
Cruise-Activity
Tour Operators
Travel Agency’s
Travel Agent’s
Travel Business
Profit Quandrant
by Matt Zito
travel originators
travel originators distribution
tour operators distribution
travel agency distribution
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6. Secret #1
The Businesses on the left side of the
Quandrant are the businesses that make the
majority of the money in the travel business.
Why is this?
Travel Originators and Tour Operators
both
OWN the travel product.

7. Own the travel product and transition to a
tour operator on the left side of the
Travel Business Profit Quandrant.

8. Owning The Travel Product means
-As a tour operator you write contracts directly with the Travel
Originators under terms that are favorable to your business.
-Negotiated Pricing, Payment Terms, Cancellation Terms.
-Your direct contracts become your inventory for the travel
products you are selling. (Hotel, Activity, Car, Cruise,Air).
-Enables you to create a unique brand, selling a one-of-a-kind
travel package with an independent pricing strategy.
-Enables you to sell direct to consumers and wholesale to travel
agencies, travel agents, and resellers.

9. Tour operators combine owned travel
products to create packages.
Tour Operators form partnerships,
with two or more travel originators, to
sell the travel originators individual travel
products under a unique package that the tour
operator owns.

10. -Make more Money, Gross Margins of 20%-40%.
-Work Less. No reselling and chasing down price.
-Never have to compete against your suppliers.
-You don’t have to charge your clients a fee.
-Build a sellable business.
-Limited Regulations and Licensing
-Make selling travel fun again!

12. -Travel Partners are the lifeblood of your tour-trip operator business.
Without travel partners you’ll have no travel package to sell.
-Partners act as travel product originators and distributors or re-sellers of your
travel packages.
Travel Originators
Lodging properties –hotels, motels, B&Bs, resorts, inns, campgrounds.
Activity providers – tour guides, tour operators, guides, golf courses, resorts, etc.
Travel Distributors and Resellers
Travel Agency’s
Travel Agent’s
other Tour-Trip Operators
Travel Websites Affiliates

13. Packaging-Packaging is simply taking two travel originators products and
combining them to create a new, distinct, separate travel
product.
-The power behind packaging is that you can sell the travel
products of other travel originators under your own brand and
product line.
-#1 Benefit - of selling packages is the ability to “hide” the cost of
your travel originator partners' travel products.
-Hiding the cost means that the retail price at which the travel
originator sells direct to its clients, and the net price at which
you buy it from the supplier, are never disclosed.

14. Distribution
Distribution of your business' “owned travel product” can
literally drive your sales to another level.
Partners that re-sell your owned travel product.

15. Find the PPD business strategy in play below.
•Former co-founder of CollegeSkiTrips.com. Sold ski and
snowboard vacation packages to college students in the US and
Canada.
•The #1 buyer of hotel rooms at Breckenridge Ski Resort (Vail
Resorts, Inc. a publicly traded company) in the 2006/2007 ski season.
•In 2007 we sold 2,000 ski and snowboard trips.
•Wholesaler and Partner to STA Travel the 9th largest travel
company in the world with 110 retail travel agencies. In 2007 STA
Travel was our largest wholesaler and travel partner.
•Operated a sales distribution network of 15 sales reps that
distributed 200,000 brochures a year to over 2,000 colleges and
universities in the U.S. & Canada.

16. Transition from a Travel Agency/Agent to an
Online Trip/Tour Operator.
In 60-days Matt Zito will help your business;
-Create a unique online travel brand.
-Develop a travel package to be sold to a targeted core niche traveler or nice
destination.
-Write and negotiate contractual agreements directly with travel suppliers.
-Establish a goal of selling 100 travel packages in the first year.
-Earn 20%-40% gross profits per travel package.
Signup Today! Program Launches NOV 1st
.
$5,000
$2,495 -Limited to only 5 Travel Agency’s/Agents