2. What is a blog?
- a website or part of a website
- regular entries
- reverse chronological order
- readers leave comments
- real simple syndication (rss)
WHIPPLEHILL
3. Types of blogs?
- Personal blogs
- Organizational blogs
- By genre (i.e. travel, class or project)
- By media type (i.e. photo or video. aka vlog)
- By device (i.e. mobile or microblog)
WHIPPLEHILL
4. The atom is a basic unit of matter that consists of a dense,
central nucleus surrounded by a cloud of negatively
charged electrons.
WHIPPLEHILL
18. Types of blogs?
- Personal blogs
- Organizational blog
- By Genre (i.e. travel, class or project)
- By Media type (i.e. photo or video. aka vlog)
- By Device (i.e. mobile or microblog)
WHIPPLEHILL
20. PE
RS
O
N
“Blogging is free, it doesn’t matter if anyone
AL
reads it. What matters is the humility that
comes from writing it. What matters is the
meta-cognition of thinking about what you’re
going to say” - Seth Godin.
21. PE
RS
O
N
“Blogging is free, it doesn’t matter if anyone
AL
reads it. What matters is the humility that
comes from writing it. What matters is the
meta-cognition of thinking about what you’re
going to say” - Seth Godin.
33. College blogs tell it like it is
Schools ask students to give applicants a real account of campus life
MIT sophomore Lulu Liu, who keeps a blog for the
school's admissions office, cooked dinner in a dormitory kitchen in
Cambridge.
By Marcella Bombardieri, Globe Staff | April 16, 2007
She stopped showing up for most of her classes, pulled frequent all-nighters, and overslept exams. Worse, writes MIT sophomore Lulu Liu on her blog,
she skipped meals, growing skinny and sick.
Yet she still earned A's and B's.
"If it pleases you to lock yourself in your room -- except to sneak out late at night in a trench coat to turn in your problem sets -- . . . you'll find good
company here," Liu wrote.
Liu writes about her college experiences in as much excruciating detail as she wishes -- for $10 an hour, courtesy of the Massachusetts Institute of
Technology's admissions office. Uncensored blogs by Liu, nine other students, and four admissions and financial aid officers are the first thing that visitors
to the admissions website see.
34. O
RG
AN
IZ
AT
IO
N
AL
http://www.edsocialmedia.com/2010/02/edsocialmedia-summit-ben-jones-keynote/
39. • Chuck’s Corners are written to specifically
reinforce key nostalgic themes
• Provide transparency and authenticity
through frequency
• Share the blog if the topic highlights an alum
or their specific interest. Engage!
• Learn alumni interests from comments and
use for future stewardship
46. WHAT PEOPLE ARE SAYING ... 5/23/2003 at 1:26:46 PM -
OLIN POTTER
AS A MEMBER OF CLASS OF 43 I
12/3/2002 at 1:00:00 AM - TOO COMPLETED A ROW BOAT OF
David Goodsell WHAT LOOKS TO BE THE SAME:
I never knew this piece of history about my STEAM BENT OAK RIBS WITH
father. I am so amazed that he did such a EDGE-NAILED PLANKS (TOUGH TO
wonderful thing so many years ago. Wow TRIM TO SHAPE) IT HAD A LITTLE
how exciting to see this happening. To all SKEG, FLOATED WELL BUT WAS A
the students at Proctor I commend you on BIT TIPPY. COULD PROBABLY FIND
your fine work. You are true Gentlemen A PHOTO OF IT IN USE IF THERE IS
and Ladies. Keep sailing!!!!!!! Ahoy There ANY INTEREST. OLIN POTTER
Mates David E Goodsell Ft Worth, Texas
3/9/2003 at 1:00:00 AM -
Nancy (Heywood) Boileau
It was so nice to turn over the boat to
where it was built by my cousin Fred
Goodsell. It makes our hearts warm to
know this was the right thing to do for
our lost families. We hope to see the little
boat on our swing through New England
this coming Fall. Paul & Nancy Boileau
Burlington, Vermont
47.
48. WHAT PEOPLE ARE SAYING ...
5/24/2003 at 11:33:34 PM -
Alfred Goodsell
I received the invite from Lou and if it was
5/24/2003 at 8:43:45 PM - in my power to be there I would, however
Ruth & Rex McVay my thoughts are with you at Proctor on
How wonderful of all of you to restore the 14th, Olin I know that you will be
Alfred Goodsells little boat and to honor there so you can speak for me . Those
him by bringing the "Little Boat Home "on were some of the Happiest days of my
your reunion. We all wish his health would life being a part of the student body at
allow him to be there-his spirit will be I am Proctor with the teachers Roland {PETE}
sure of that. We are very proud of him and Burbank and his wife Connie, Lee Henry,
happy for him to be able to hear about this Bill Holts, Lyle Farrell , and Cap't. Rounds
honor. Thank you Procter. Sincerely Alfed in the Shop. I wouldn't give the memories
Goodsells sister and brother in-law. up for the world, and I am so happy to
be a part of the Proctor History.
11/16/2007 at 7:40:36 PM -
Connie Cauchon
Thanks for making my father a real piece of
history. He has always been a special person to
me but this makes him more special than ever.
Thanks again for restoring his Little Boat.
49.
50.
51. WHAT PEOPLE ARE SAYING ...
1/17/2010 at 5:02:22 PM - Alice Martin
wonderful article, wonderful young man...from
his completely unbiased grandparents!
1/17/2010 at 4:53:01 PM - Deborah Wessells
Nice article about a wonderful young man
(my great nephew).
67. Sociologists have long found that “weak ties”
greatly expand your ability to solve problems.
“Brave New World of Digital Intimacy”, Clive Thompson
WHIPPLEHILL
68.
69. 3 ways your school can use Twitter :
Single User Twitter List #Search
Set up a twitter account Controlled number of Search for tweets
either with the school’s name people to tweet on referring to your school,
(i.e. @proctoracademy) or an behalf of your school, get display results on your
identifiable figure within the constituents to follow website. Encourage the
school (ie. Head of School) your “twitter list” conversation.
WHIPPLEHILL
72. • Allows an auditory experience
- almost like being there!
• Embed podcast into customized
stewardship push pages
• Assembly, Musical Performances, Sports
Awards and/or Student Speeches
• Provide live stream of: Assembly, Music
Performances, Athletic Games, Reunion,
Graduation.
• Include podcasts in other mediums:
Chuck’s Corner, Facebook, Twitter
and the website.
78. is viewing your site participating?
12,000
Total
9,000
6,000
Unique
3,000
0
07
07
07
07
07
07
07
07
07
07
07
08
08
20
20
20
20
20
20
20
20
20
20
20
20
20
1
1
r1
1
1
l1
1
1
1
1
1
1
1
b
ar
ay
n
g
p
ct
v
c
n
b
Ju
Ap
No
De
Ju
Ja
Au
Fe
Se
Fe
O
M
M
Source: Eagle Hill School (August 2007 - February 2008) OMNITURE
81. comment = engagement.
50
38
25
13
0
8
08
08
08
08
9
09
09
09
9
9
00
0
00
00
20
20
20
20
20
20
20
20
r2
r2
r2
n
g
ct
c
b
ril
ne
st
Ap
e
be
De
Ju
Au
Fe
Ap
gu
O
ob
Ju
m
Au
ct
ce
O
De
Source: Proctor Academy/Chuck’s Corner Commnets (April 2008 - December 2009)
82. Student
Teacher
Alum
Parent
Head of School
Parent
Candidate
of Alum
WHIPPLEHILL
84. Best Practices For Posting
• Practice Accessibility • Don’t play too safe
• Use Paragraphs • Use pictures and videos
• Using Headings • Keep writing
• Use HTML • Save your posts
• Spell Check and Proof •
• Think before you post
• Write about what you like
• Write frequently
• Don’t use too much slang
• Don't hide your emotions
• Consider your readers
• Make use of comments
• Worry about blog design later
