Analysis of our tv advert

1. Name: __________________________
BTEC Creative Media Production
Advert Analysis
Name of Product: _______Zypher gum___________________________________________
Advert Details (what happens?):
Music & Sound Effects:
Text:
Group Roles: Jordan – Directing, Matt – camera, Will – the person having a bad day
Audience:
Message:
The advert tells a story about a person who has very bad luck whilst going about his
normal day and then after unlucky events that happen to him he finds a pack of gum, and
as soon as he eats the pack of gum it cuts to him repeating his usual routine but avoiding
the unlucky events that happened to him before he took the gum.
The music that was used was the song ‘you had a bad day’ by Daniel Powter and ‘Mr blue
sky’ by ELO we didn’t use any sound effect
The only test used was at end advertising the gum.
Our target audience was teenagers and young adults because we thought they we would be
an approbiate audience for this product.
Our message was to say that if you are having a bad day or just fed up with lack of luck in
your life, one chew of our gum can make that day bearable.