1. Unit 18 Evaluation
When we started coming up with ideas for this unit all of us in the group had
the sameidea of the productbeing a gum, but to be honestI wouldn’tof mind
doing the gum of the water because I had a quite a few ideas for both. For the
name of the product, I personally thoughtthat maybe we should off changed a
tiny bit, but apart fromthat I thoughtit was the better decision as far as the
colours we choseetc. When we came up with the colours I suggested that we
go for quite bright colours becausethey looked moreeye-catching than the
colours we chosefor the final product.So we all had an input. In the end we
choseas a group to name our advertising company “Echo” and our gum
product“Zypher”.
My main role for the team was to constructour power point for the group
pitch for the end of the unit. I was the one that was putting all together the
information we gathered fromother companies that have made a similar
productto us and to tell the story of what our company was trying to achieve. I
was happy with the part I played becauseI thought I would do better to show
what wewere doing in a virtual sense. I think the task was to my strengths as I
said beforeI like show people whatwe did by typing, I was also able to show
my other team mates the power point I have created and I was open to any
improvements or errors that I have made in the presentation and it obviously
paid off.
On the whole I think during the entire unit everyone was able to pull their
weight and wereable complete the tasks that we were given, matt did well
with the printads and Jordan did well to produce an advertto a good
standard. Weworked really well as a team.
I think my individual print ad came out alright I did demonstratecombining
two images to make it look like the man actually holding the pack of gum.
However I think I didn’t make it as eye-catching as some of the others’ power
points and I feel like that I could off experimented more with the help of
Photoshop but I was able to put the ad on the back of a bus. OverallI think that
I could off improved the print ad a bit more.

2. When it came to the final pitch, I think it went pretty well becausewe had
done everything that was needed to be done and was on the presentation.
When it came down to my personal performanceI felt a bit nervous answering
the questions at the end but the feedback I got back was that I spoke
confidently but I mainly spokefromthe script but the one thing I would
improvenext time would be to make better eye contact with the audience
since that was the only feature that let me down on getting a distinction.
If I wereto do this assignmentagain I would probably do it another product
maybe a drink of a cereal bar. I would also like to get more involved with the
filming of our advert and probably add more suggestions to what I think the
advertshould be like. I would also like to really do my particular print ad

3. because when I looked back at it I realised that I could do so much to it and I
could improveit so much more.