Membership

September 2007

Members-Only
Resource Kit
Research, Inspiration, &
How-To Improve Results

COntents
Account Info & Guarantee .....................2
Topics Covered in MarketingSherpa ......3
Research Database Tips.........................4
Creative Samples Library .......................9
Events Calendar...................................10
Awards Calendar .................................14
SherpaStore 10% Discount ................15
Case Studies List .................................19
How-To Articles List .............................35
Useful Membership Contacts .............47

MarketingSherpa Membership Beta: Research, Inspiration, & How-To Improve Results

account Info & Guarantee
Welcome to MarketingSherpa Membership For more details on both of these
Beta!  Your benefits include: (including group pricing details), go to
www.MarketingSherpa.com and click on the
#1. Research -- 3,058+ marketing numbers “Membership Tour” button. Or contact
and stats in an easy-to-search database Service at the number below.
to help you with budgeting, forecasting,
and tactical decisions.  Also handy for aCCOUnt ChanGes &
presentations. satIsfaCtIOn GUaRantee
#2. Inspiration -- 793+ Case Studies and
2,657+ Creative Samples from real-life Membership is nearly risk-free; and, cancelling
marketing campaigns and tests.  Share or making account changes is easy.
with your copy and graphics team.
#3. How-to Instructions -- Sherpa’s library •   If you’d like to cancel during your
features best practices for everything 7-day free trial, we will not charge you
from emailing consumers to B-to-B anything.
lead generation campaigns.  Great for
training. • If you’d like to cancel at anytime after
#4. 10% off Members-only Discounts -- your trial, we’ll immediately send  you a
Get 10% off everything in SherpaStore pro-rated refund of all unused months of
*immediately* (Yes, even Summit service.  (Sorry, partial months cannot be
tickets and Benchmark Guides.) refunded.)

• For your convenience, your account  will
PeRsOnal Use & GROUP InfO
be automatically renewed annually at the
Your Membership is for you alone.  (In lowest price then being promoted publicly.
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anyone else.  You also may not copy our credit card associated with the account no
content to post or publish elsewhere.  If you longer works, we’ll send you an invoice.
know a colleague or client who would benefit
from Membership, you can: • Group accounts can request to be invoiced
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Contact Customer Service
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--
© 2000-2007 MarketingSherpa Inc. 499 Main Street Warren RI 20885, www.MarketingSherpa.com (877) 895-1717 Service@MarketingSherpa.com

MarketingSherpa Membership Beta: Research, Inspiration, How-To Improve Results

Members-Only topical Microsites
We’ve created a series of more than 50 microsites within MarketingSherpa to make your job
easier.  Just click on the topic you’re most interested in, and you’ll see a complete mini-site
featuring our best resources related to just that topic. Each microsite includes: Case Studies,
Research Records, Creative Samples, and Events and Awards directly related to that topic.

Pick from this (growing) list of topical microsites:

Email Design  Delivery
[tOPICs by IndUstRy/taRGet]
Renting Lists  Ads
Alternatives: RSS, Desktop Apps, Mobile
b-tO-b MaRKetInG - GeneRal advICe
Sales lead generation
Business technology marketing seaRCh MaRKetInG
Business services marketing
Marketing with white papers and/or webinars MORe OnlIne MaRKetInG
Web Site  Landing Page Design
Marketing at trade shows
Viral Marketing
Channel marketing
Online Advertising
Marketing by job function/industry
Social Networking, Evangelism
Marketing to small businesses
Affiliate Marketing
Sales Support Collateral

PR faMe - tIPs
COnsUMeR MaRKetInG
Blogging  Podcasting
Ecommerce  eretail
How to Pitch Business Media
Retail marketing
How to Pitch Marketing Media
Automotive
How to Pitch Tech Media
Consumer packaged goods
PR Search Marketing
Financial services
Travel  hospitality
Entertainment  sports OfflIne MaRKetInG adveRtIsInG
Integrated Campaigns
Non-profit fundraising
Direct Mail  Fax
Real estate
TV, Radio Ads
Health marketing
Print Advertising
Consumer electronics
Telemarketing
By consumer demographic
Out-of-Home
COntentbIz/OnlIne PUblIshInG
Selling Subscriptions Online sKIlls
Copywriting
Ad Sales Online
Market Research
Other online content sales
Branding
Database Marketing
MaRKetInG by ReGIOn
Loyalty Marketing
International Marketing
Media Buying
Marketing in the UK
Positioning
Marketing in Canada
Marketing Law
Multinational Marketing

CaReeR
[tOPICs by taCtIC]
How to Hire Marketers
Real-life marketer career interviews
eMaIl MaRKetInG
Selecting Vendors/Buyer’s Guides
Email Newsletters  Alerts
Running a marketing consultancy or agency
Email List Growth

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Members-Only Research database
Only MarketingSherpa members have access to our Research Team’s Private Database
featuring more than 3,058 records of research conducted by ourselves, our partners, plus more
than 819 additional organizations. It’s our goal to track and categorize every piece of useful
research out there on marketing, advertising, and PR.

ReseaRCh ORGanIzatIOns
11 American Affluence Research Center Beta Research
American Association of Advertising
101communications Better Business Bureau
24/7 Real Media Agencies BIA Financial Network
360i American Association of Retired Persons BigEars
365 Marketing Technologies American Business Media BIGresearch
American Customer Satisfaction Index
800response e Binghamton University
American Gaming Association Bioinformatics
American Marketing Association BIPE
[a]
American Small Business Travelers
A.T. Kearney Bitpipe
Aberdeen Group Alliance Biz360
ABI Research American Society of Magazine Editors Blackfriars Communications
Acacia Research Group America’s Research Group Blogads
Accela Communications AMR Research BlueLithium
Analysys International
Accenture Bluestreak
Analysys Research
Access Markets International-Partners Borrell Associates
Anderson Analytics
Accucast BostonCoach
Annenberg Public Policy Center of the
AccuStream iMedia Research BPM Forum
University of Pennsylvania
ACNielsen BPRI Group
Anti-Phishing Working Group
AcuPOLL Precision Research Bradley Communications
AP Information Services Brand Genetics
Acxiom
Brand Republic
ad:tech Aquent
Brand Research Compay
Adams Media Research Arab Advisors Group
Adestra Arbitron BrandIntel
AdForum Arial Software Brandweek
Admerasia Art Technology Group Bredin Business Information
Asian American Advertising Federation
AdRants BtoB Online
Aspect Contact Center Solutions
ADTECH Burrell Communications
Associated Press
Advanced Communications  Media Burson-Marsteller
Association for Accounting Marketing
Advertising Age Burst Media
Association of Hispanic Advertising
Advertising Association Business Marketing Association
Advertising Checking Bureau Business Software Alliance
Agencies
Advertising Coalition Association of Medical Media Business Wire
Advertising Research Foundation Association of National Advertisers BusinessWeek
Advertising Standards Authority AstralMedia Outdoor BusinessWeek.com
Atlantic Media Company
Advertising.com buySAFE
Atlas Institute
Adviva BzzAgent
Audit Bureau of Circulations
ADVO
August Partners
Adweek [C]
Australian Bureau of Statistics
AdZone Research CR Research
AeA Avotus Cable Wireless UK
Age Lessons AWeber Communications Cabletelevision Advertising Bureau
Agency.com Campaign Media Analysis Group
Airwide Solutions Campaigners
[b]
Aite Group BB Electronics Canalys
Akamai B2B International Capgemini
Alan Newman Research Ball State University Car Internet Research Program
Alloy Media + Marketing Ball State University’s Center for Media Carat
Allscripts Design Carlson Marketing
Allurent Bazaarvoice Carroll Media
ALM Research BBC Cars.com
Alterian BCC Research CBS Corporation
Alyn-Weiss  Associates Bear Stearns CBS Outdoor Canada
America Online BenchmarkPortal CDMS
American Advertising Federation Bernhart Associates Executive Search CDW-G
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Celent Communications Experience
[d]
Datamonitor
“Center for Hispanic Marketing ExpoTV
Datran Media
Communication at Eyetools
DECA
Florida State University”
Decima Research
Center for Media Research [f]
Deloitte
Center on Alcohol Marketing and Youth at Fathom Online
Demandware
Georgetown University Faulkner Focus
Deutsche Bank
Centers for Disease Control and Federal Bureau of Investigation
DFC Intelligence
Prevention Feedster
Did-it Search Marketing
Chain Store Guide FGI Research
Digitas
Channel Intelligence Financial Executives International
Digitas Health
Cheskin Research Financial Insights
DIRECT
ChiKii Woman to Woman First National Bank
Direct Marketing Association
ChoiceStream Focalyst
Direct Marketing Association (UK)
ChristiaNet Food Marketing Institute
Directions Research
CIO Foote Research Group
DirectoryM
Claria Forbes.com
DM News
Claritas ForeSee Results
DMinSite
ClarityBlue Forrester Research
DMS
Classified Intelligence Forum to Advance the Mobile Experience
Dogpile
Click Commerce Foviance
Donordigital
Click Forensics Fox Insight
DoubleClick
ClickTracks Fox Interactive Media
DoubleClick Performics
CMO Council Frank N. Magid Associates
Dow Jones  Company
CMP Media FreshAddress
DSL Forum
CMP Technology FreshBooks
Dynamic Logic
CMS Frost Sullivan
Dynamic Markets
CNET Networks Fry
Cobalt Group
Coleman [e] [G]
ECNext
Collective Media G2M
Economist Intelligence Unit
College Publisher Gallup  Robinson
E-consultancy
COLLOQUY Gartner
Edison Media Research
Comcast Gawker Media
Editor  Publisher
Common Sense Advisory Generator
eGain
Commonwealth Bank of Australia George P. Johnson Company
Elastic Path
Communispace GfK Brand  Communications
Email Experience Council GfK NOP (UK)
Compete
Email Sender  Provider Coalition GfK NOP (US)
Computer Security Institute
EmailLabs GfK NOP Media
Compuware
EmailStatCenter.com GfK Roper Consulting
comScore Networks
eMarketer GfK Starch
Cone
Emerging Audit GfK U.S. Healthcare Companies
Conference Board
Empower MediaMarketing Global Industry Analysts
Conifer Research
E-Myth Worldwide Global Market Insight
Constant Contact
Enpocket
ConStat GlobalFluency
Enquiro
Consumer Electronics Association GlobalSpec
Enterprise Strategy Group
ConsumerEdge Research Group GlobeScan
Entertainment Software Association
CONTRACTOR Goldman Sachs
Envision Solutions
Convera Gomez
Epic Sky
ConversionRuler Google
EPM Communications
Convio Graduate School of Management, UC
e-Rewards Market Research
Coremetrics Davis
eROI
Country Radio Broadcasters Greenfield Online
Escalate Retail
CouponInfoNow.com Grey Global Group
eStara
Cowen and Company Greystone Communications
Estlow Center for Journalism  New
Crandall Associates Grizzard Perfomance Group
Media
Creative Cost Management Groundspring
e-tailing group
CRM Metrix GroupM
Euromonitor International
CTIA - The Wireless Association® Grunwald Associates
European Interactive Advertising
Customer Chemistry Guideline
Association
Customer Respect Group Guidester
E-Write
CustomerThink
ExactTarget
Cyber Security Industry Alliance [h]
Executive Summary Consulting
CyberSource Haggin Marketing
Experian
Cymfony Hall Partners

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Harris Interactive Ipsos MailerMailer
Harrison Group Ipsos Insight Makovsky  Company
Harte-Hanks Ipsos MORI Mangen Research Associates
Harvest Digital Ipsos Reid Manning Selvage  Lee
Health Industry Insights Ipsos Understanding Market Research News
Hispanic PR Wire IronPort MarketBridge
Hitwise ITtoolbox Marketing Research Resources
Hornstein Associates Marketing Executives Networking Group
Horowitz Associates Marketing Management Analytics
[j]
Hostway J.C. Williams Group Marketing Resources
Hudson River Group J.D. Power and Associates Marketing Science Institute
Jack Morton Worldwide Marketing to Moms
Jacobs Media Marketing Words
[I]
Javelin Strategy  Research
IAG Research MarketingExperiments
Joanne Davis Consulting
iAnywhere MarketingProfs
IBISWorld JuniorSenior MarketingScan
ICM Research Juniper Research MarketingSherpa
iContact JupiterResearch MarketStar
iCrossing JuxtConsult MarketTools
Idearc Search Marketing JWT Boom MARS Advertising
IGA Worldwide JWT Mature Market Group Marx Promotion Intelligence
IGN Entertainment Massive Incorporated
iMedia Connection MasterCard Worldwide
[K]
Immersion Corporation Kaiser Family Foundation McElroy
Independent Sector Kanbay Research Institute McKinsey  Company
Informa Telecoms  Media Kang  Lee Advertising McLaughlin  Associates
McPheters  Company
Informatica Kanoodle
Information Technology Services Kantar Medefield
Marketing Association Katz Media Group Media Center
InformationWeek Keller Fay Group Media Contacts
Kelley Blue Book Media Logic
Informz
Media Management Center, Northwestern
InfoSpace Kellogg’s
InfoTrends Kelsey Group University
Ingenio Kelton Research Media Monitors
Inland Press Association Kettering Foundation MediaBuyerPlanner
Innovista Research Kinesis Mediaedge:cia
Insight Research Knowledge Networks Mediamark Research
InsightExpress KnowledgeStorm MediaPost
In-Stat KowaBunga! Media-Screen
Institute for Corporate Productivity KRC Research Medill School at Northwestern University
Institute for Public Relations Kudos Research MeetingsNet:  Targeted Meeting
Integrated Media Measurement Intelligence
Intel Melcrum
[l]
IntelliContact Lawrence Ragan Communications Merkle
IntelliSurvey Leichtman Research Group Merrill Lynch
Interactive Advertising Bureau Lenskold Group MESSAGEbuzz
Interactive Advertising Bureau France Leo J. Shapiro and Associates Micro Industries
Interactive Market Systems Leonard N. Stern School of Business Microsoft Digital Advertising Solutions
Interactive Media in Retail Group Leslie Wood Research Millard Group
Light Reading Insider Miller, Kaplan, Arase  Co.
Interbrand
Millward Brown
Interdeco Global Advertising Listrak
Mind Commerce
International Association of Business Louisiana State University
Communicators Louws Management Corporation MindShare
Lucid Marketing
International Communications Research Mindwave Research
Luth Research
International Council of Shopping Centers Mintel International Group
Luxury Institute
International Data Corporation Mires + Ball
Lyra Research
International Demographics Mobile Marketing Association
International Federation of the Lyris Mobilitec
Phonographic Industry Mobilized Software
Internet Advertising Bureau Molecular
[M]
Internet Retailer M:Metrics MoMac
Internet World Stats Macerich Company Monroe Mendelsohn Research
interTrend Communications Macrovision MoreVisibility
Intralink Magazine Publishers of America Moving Targets
Invoice Insight MAGNA Global m-spatial
iProspect MailChimp MSW Research

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Peter D. Hart Research Associates
Multicultural Marketing Resources Return Path
Pew Hispanic Center
MySpace Reuters
Pew Internet  American Life Project Revolution
Pew Research Center RightNow Technologies
[n]
Pew Research Center For The People
Nancy L. Salz Consulting RISC International
National Retail Federation The Press ROI Research
Nationwide PFA Research Ross School of Business
NetElixir PhoCusWright Royal Mail Group
NetLine Corporation Phoenix Market Research  Consultancy Russell Research
Network Computing Pineda Consulting
New England Journal of Medicine Piper Jaffray [s]
Newspaper Association of America Pitney Bowes S.I. Newhouse School of Public
Newspaper National Network Pivotal Veracity Communications
Next Century Media podCast411 Sam Whitmore’s Media Survey
Nia Enterprises Podtrac Santiago Solutions Group
Nielsen Analytics SAP Triversity
PodZinger
Nielsen Business Media Ponemon Institute Sara Holoubek Consulting
Nielsen BuzzMetrics Porter Novelli Scan International Marketing
Nielsen Company Poynter Institute Communication Management
Nielsen Entertainment PQ Media ScanAlert
Nielsen Galaxy PreTesting Scarborough Research
Nielsen Media Research PricewaterhouseCoopers Scene7
Nielsen Monitor-Plus Primary Research Group Schonfeld  Associates
Nielsen Norman Group Princeton Data Source SciVisum
Nielsen Outdoor Princeton Survey Research Associates Screen Digest
Nielsen Sports International Search Engine Marketing Professional
Nielsen Wireless and Interactive Services Private Label Manufacturing Association Organization
Nielsen//NetRatings Profitable Channels Search Engine Optimization - Public
Project for Excellence in Journalism
Niko Partners Relations
Promotion Marketing Association
Novatris SearchIgnite
Promotional Products Association
NPD Group Selig Center for Economic Growth
NSON Opinion Research International Semico Research Corporation
Prospectiv SEMphonic
PRWeb SendTec
[O]
Office of Communications (UK) PRWeek Sensicast
Ogilvy  Mather Worldwide Public Agenda Sharpe Partners
OMD Publishers Information Bureau Shawn Collins Consulting
OneStat.com Shop.com
Oneupweb Shop.org
[Q]
Online Publishers Association QAS Shopzilla
Online Publishers Association Europe QUALCOMM SIFRY.com
Online Testing eXchange Silverpop
Open Mind Research Simba Information
[R]
Opinion Research Corporation R. L. Polk  Co. Simmons Market Research Bureau
OpusComm Group Radar Research SiriusDecisions
Organisation for Economic Co-operation Radio Ad Effectiveness Lab Site Intelligence
and Development Radio Advertising Bureau SitePoint
Outdoor Advertising Association of Radiological Society of North America Six Apart
America RainToday SmallBizResource
Outdoor Advertising Association of Great RankingMeasures.com SMEAL College of Business,
Britain Razor’s Edge Business Intelligence Pennsylvania State University
Out-of-Home Video Advertising Bureau Reality Check Research SNL Kagan
Reardon Smith Whittaker Solutions Research Group
Outsell
Red Herring SPA Market Research
Outsell, Inc.
RedDot Solutions Springboard Research
Oxbridge Communications
Register Sprint
Relay Stanford Graduate School of Business
[P]
Packaged Facts Reprise Media Starcom MediaVest Group
Parks Associates Research and Marketing Stars for Kidz
Pathfinder Innovation Resource Interactive StartSampling
Patricia Seybold Group Responsys Statistics Canada
Pattison Outdoor Advertising Retail Advertising  Marketing Strategic Marketing Research, Inc.
Paul Budde Communication Association Strategic Oxygen
Penn, Schoen  Berland Associates Retail Decisions Strategy Analytics
Pennsylvania State University Retail Forward Streaming Media
Penton Media Student Monitor
RetailWire

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Survey Sampling International Unisfair WebTrends
SurveyMonkey United States Census Bureau Webuser
Surveysonline.com United States Department of Commerce WebVisible
SVM E-Business Solutions United States Department of Labor Wells Fargo Retail Finance
Syndicated Network Television United States Postal Service Wharton School of Business
Unity Marketing
Association Wichita State University’s Software
Synergistics Research Usability Research Laboratory
Universal McCann
Synovate University of Chicago Press WildTangent
University of Colorado Winterberry Group
University of Massachusetts Dartmouth’s Wired News
[t]
Center for Marketing Research
TACODA Witeck-Combs Communications
University of Pittsburgh
tank!group Woelfel Research
University of Pittsburgh Graduate School
Target Analysis Group Word of Mouth Marketing Association
of Public Health
Taylor Nelson Sofres World Wide Worx
University of Texas at San Antonio
TBA Global Worldata
Univsersity of Missouri-Columbia
Tealeaf WorldJournal.com
USC Annenberg School Center for the
Technorati WSL Strategic Retail
Digital Future
TechTarget
TechWeb [x-y-z]
Telephia Y2M: Youth Media + Marketing
[v]
Telephony Magazine Valassis Networks
Television Bureau of Advertising ValueClick Media Yahoo!
Terrapinn Venda Yahoo! Search Marketing
The Data Warehousing Institute™ VeriSign Yahoo! Telemundo
The Diffusion Group Verizon Business South Africa Yankee Group
Third Screen Media Veronis Suhler Stevenson Yankelovich
Tickbox.net Vertis Communications Yano Research Institute
Time Warner Inc. Viacom Yardeni Research
TippingSprung Video Business Yellow Pages Association
TMP Directional Marketing Virgin Mobile South Africa Yesawich, Pepperdine, Brown Russell
TNS Media Intelligence Visa Youth Intelligence
Topica visiongain Youth Trends
Toy Industry Association VisonEdge Marketing Zandl Group
Traffic Audit Bureau for Media VisonTrack ZapThink
Measurement Vistaar ZDNet Australia
Transit TV Visual Sciences ZDNet UK
Travel Industry Association of America Vizu Answers Zelos Group
Tridion VoiceQuilt ZenithOptimedia
Truverse Ziff Davis Media
TV Land Zinnov
[W]
TWICE Wainhouse Research Zogby International
Wall Street Journal Online Zona Latina
Web Marketing Association ZOOM
[U]
U.S. Destination Marketing Weber Shandwick Zoomerang
UK Association of Online Publishers WebEx Zoove
Umbria WebProNews ZS Associates
Unica Webroot Zyman Institute of Brand Science
Unilever WebSurveyor

--


Members-Only Creative samples library
2,657 Creative Samples ready for you to swipe ideas from.

Need ideas?  Nothing’s worse than starting with a blank piece of paper (or empty computer
screen) when you have to create new high-impact marketing creative.  Use MarketingSherpa’s
Creative Samples Library as your own personal Swipe File to get started.

• Inspire your copywriters
• Share with your graphic and Web design teams
   • Galvanize marketing brainstorming sessions
   • Hotlinks to real-life results of the campaigns the creative was made for - so you can tell
how well it worked.
• Especially useful for Web site, landing page, and email campaign re-design sessions

Note: Yes, you can submit your own creative samples for MarketingSherpa’s Library so your
work is visible to your fellow members. See our easy submission form online.

Mobile
OnlIne adveRtIseMent OfflIne
Banner Ad Brochure
SIG
Rich Media/Video Flyer
Desktop Application
Search Ad Catalog
Podcast
Overlays Direct Postal Mail
Radio
TV
Web, eCOMMeRCe, blOG
Trade Show Booth
desIGn/MaRKetInG
eMaIl, MObIle, Rss,
Landing Page Logo/Packaging
POdCast
Home Page
Chat
Out of Home:
Blast (includes dedicated broadcast, Product Page Press Release
sales alert)
Order Form
Transactional Email
Microsite
Newsletter
Sign Up/Registration MaRKetInG RePORts,
Viral Email-for example send to a
Cart Results Report
friend…
Blog Other forms, charts, sheets, surveys
eCard
Survey
Autoresponder
Screensaver
RSS
Web Page: other
Chat/IM/SMS

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Members-Only events Calendar
Important note: MarketingSherpa’s Events calendar tracks events put on by hundreds of
organizers across the US and around the world.  It’s not just for Sherpa events only (although
they’re also in there!)

Tracks 914 marketing, advertising and PR tradeshows and events you might want to attend (or
speak at.)  Search easily by marketing topic, event organizer, date, and/or by geographic region.
Handy info includes key speaker names, dates, location, topic and ticket prices.  Great for
planning and budgeting your year.  We track events put on by the following organizations:

event ORGanIzeRs tRaCKed yeaR-ROUnd by MaRKetInGsheRPa:
1to1 Media Argyle Executive Forum Industrial Relations Center
Ark Group Canadian Marketing Association
ASAE  The Center for Association Cannes Lions
[a]
Leadership
A Couple of Chicks Marketing Carolinas Healthcare Public Relations
Ascend Media Gaming Group and Marketing Society
ABC Kids Expo
Asia Pacific Advertising Festival Carolinas Society for Healthcare
Accenture
Strategy and Market Development
Association for Accounting Marketing
Ad Club
Casino Affiliate Convention
Association Of Coupon Professionals
Ad Council
Caslon  Company
Association of Directory Marketing
AdCritic.com
Cause Marketing Forum
Association of Educational Publishers
AdMonsters
Centaur Conferences
Association of Fundraising Professionals
Advanced Learning Institute
Center for Business Intelligence
Association of Fundraising
Advertising Age
Professionals, Washington DC Metro Center for Information-Development
Advertising Club Area Management
Adweek Association of Information and Center for Sales Strategy
Affiliate Summit, Inc. Dissemination Centers Cerado
Allurent Association of International Product Channel Enablers
Marketing Management
Alteract Marketing Channel Partners
Association of National Advertisers
Alterian Chartwell
Authentication and Online Trust
AlwaysOn Network CheetahMail
Alliance
American Advertising Federation Chicago Advertising Federation
American Association of Advertising Chinwag Live
Agencies [b]
Cinema Advertising Council
Benefits Marketing Association
American Bankers Association
Circulation Management
Billboard
American Business Media
Circulation Management
Black Enterprise
American Institute of Certified Public
Citrix Online
Accountants Blue Sheep
Clemson University, Professional
American Marketing Association Bobit Business Media
Advancement and Continuing Education
American Marketing Association Bodog.com Entertainment Group
Clickability
Foundation Boston Interactive Media Association
ClickZ
American Marketing Association, Boston Interactive Media Association
Atlanta Chapter CMO Council
BPT Partners
American Marketing Association, CMP Game Group
Bright Path Solutions
Silicon Valley CMP Information
Bronto
American Marketing Association, CMP Media
Southeastern New England Chapter BtoB Magazine
CMP Technology
American Society of Magazine Editors BtoB Online
COLLOQUY
American Society on Aging Bulldog Reporter
Columbia Business School
American Society on Aging’s Business Bulldog Solutions
Communitelligence
Forum on Aging Business Marketing Association
Community Management  Marketing
American Strategic Management Business Marketing Association, Boston Council
Institute
Computer Security Institute
American Teleservices Association
Conference Board
[C]
Aprimo
Cabletelevision Advertising Bureau Consumer Electronics Association
Arab Academy for Banking and
California Institute of Technology Contact Advocate
Financial Sciences

- 10 -


event ORGanIzeRs tRaCKed yeaR-ROUnd by MaRKetInGsheRPa

Corporate Event Marketing Association Forrester Research Communicators, Victoria Chapter
Counselors Academy Fourth Generation Mobile Forum International Conference on Weblogs
and Social Media
Cowen and Company Freewebs
International Council of Shopping
Crain’s New York Business Frequent Travel Marketing Association
Centers
Creative Concepts Frost Sullivan
International Data Corporation
Creative Screenwriting Future of Online Advertising
International Federation of the
Credit Union Executives Society Periodical Press
Credo Group [G] International Festivals  Events
CRM Magazine Game Developer Magazine Association
CRM Media Gammet Interactive International Newspaper Marketing
Association
CTIA - The Wireless Association® Gartner
International Qualtiy  Productivity
Customer Relationship Management Gilbane Group
Center
Association Global Market Development Center
International Recording Media
Goodmail Systems Association
Gospel Communications
[d]
International World Wide Web
DataFlux Go-To-Market Strategies Conference Committee
Design Management Institute GSDM Internet Retailer
destinationCRM.com Guidewire Group Internet Strategy Forum
Digital Hollywood Ithaca Business Media
Digital Magazine News [h]
Digital Media Wire Habeas [j]
DIRECT Hannover Fairs Australia Jacob Fleming Group
Direct Marketing Association Haymarket Events JCG Group
Direct Marketing Association (UK) Henry Stewart Conference Studies JDEvents
Direct Marketing Association List   Hewlett-Packard Jumpstart Automotive Media
Database Council
Hollywood Reporter Jupitermedia
Direct Marketing Association of
HORIZONT JupiterResearch
Washington
Horowitz Associates JWT Boom
DM News
Houston Interactive Marketing
dmg world media
Association
Dr. Dobb’s Events Group [K]
HRmarketer Kelsey Group
Dynamic Graphics
HSM Kennedy Information
King Content
[e]
[I] KMWorld
eComXpo
IDEAlliance Korean IT Industry Promotion Agency
Economist Intelligence Unit
IDG World Expo
Editor  Publisher
iFocus
Elastic Path [l]
Ignition Consulting Group L.A. Office
Electronic Retailing Association
ihaveanidea Lake Champlain Chocolates
Eloqua
iMedia Connection Laredo Group
Email Experience Council
Incisive Media LatinVision
eMarketer
Indian Institute of Management Latvian Advertising Association
eMarketing Association
InfoCommerce Group Lawrence Ragan Communications
Engel Conferences
Infonortics Legal Marketing Association
EPM Communications
Informa Telecoms  Media Leonard N. Stern School of Business
ePrize
Information Technology Services Lighthouse Seminars
Epsilon Interactive Marketing Association
LinkShare
eROI Information Today
Luxury Institute
Euro RSCG Worldwide InformationWeek
ExactTarget InfoTrends
ExL Pharma [M]
Infusion Software
Magazine Publishers of America
ExpoNation Institute for International Research
Mailing  Fulfillment Service
Institute for Media and Entertainment Association
In-Store Marketing Institute
[f]
ManageCamp
FAST Integration Consortium Marcus Evans
FierceMarkets Interactive Advertising Bureau Marketing Expo
Financial Research Associates International Academy of Digital Arts Marketing IQ
and Sciences
FirstLight
Marketing Research Association
International Association of Business
Florida Direct Marketing Association
MarketingExperiments
Communicators
Food Marketing Institute
MarketingProfs
International Association of Business
Forbes Conferences

- 11 -



MarketingSherpa Royal Mail Group
[P]
Paragon Media
MarketLive
Parks Associates
Mary Furlong  Associates [s]
Parnassus Ventures
Massachusetts Innovation  Technology Sales  Marketing Executives
Exchange International
Penton Media
Maxim Magazine Salesforce.com
Periodical and Book Association of
America
McKinsey  Company Screen Events
Plesser Holland Associates
Media Buying Academy Search Engine Marketing New England
PME Enterprises
Media Industry Newsletter Search Engine Marketing Professionals
of Portland
PMN Publications
MediaPost
Search Engine Watch
POPAI - The Global Association for
Mediaweek
Marketing at Retail Search Marketing Now
Medill School at Northwestern
Potomac Tech Wire
University Seklemian/Newell
Prediction Impact
Meeting Professionals International Selling Communications
Premier Hall for Advancing Science and
Mequoda SEMDirector
Engineering
Mercado Software SEMlist.com
Prevention Magazine
mesh SEMphonic
Print On Demand Initiative
MFM Trade Meetings SendTec
Print On Demand Initiative
Mintel International Group Shared Insights
Private Label Manufacturing Association
Mirren Business Development Shop.org
Product Development and Management
Molecular Silicon Valley WebGuild
Association
MultiChannel Merchant SiriusDecisions
Professional Insurance Marketing
Multicultural Holdings SMEAL College of Business,
Association
Pennsylvania State University
Professional Pricing Society
Society for Healthcare Strategy
[n] Professional Services Management Market Development
National Association of Convenience Association
Society for Marketing Professional
Stores PROMO Services
National Association of Hispanic Promotion Marketing Association Society for New Communications
Publications
Promotional Marketing Exhibition Research
National Retail Federation
Promotional Products Association Society for Scholarly Publishing
National Trade Productions International Society for Technical Communication
NetElixir PRWeek Softletter
Network World Public Relations Council of Alabama Software  Information Industry
New England Direct Marketing Public Relations Society of America Association
Association
Public Relations Society of America, Software Business
New England Mail Order Association Nebraska Chapter SourceMedia Conferences  Events
New York University Public Relations Society of America, South Asian Women’s Leadership Forum
NewBay Media New York Chapter
South by Southwest
Newsletter  Electronic Publishers Public Relations Society of America,
Southern Public Relations Federation
Association Technology Section
Specialized Information Publishers
Newspaper Association of America Public Relations Student Society of
Association
America
Nielsen Business Media
Spencer Stuart
Nielsen Company
SRC
non-linear creations [Q]
Stanford Publishing Courses
Q1 Productions
North American Publishing Company
Starcom USA
QUALCOMM
Northeast Ohio Direct Marketing
Strategic Research Institute
Association Questex Media Group
Strategy Institute
StrongMail
[O] [R]
Synovate
OASIS Radio Advertising Bureau
Offermatica RainToday
Ogilvy Canada [t]
Raving Consulting Company
Target Marketing of Santa Barbara
Omniture ReadyTalk
TechTarget
Online Marketing Summit Red 7 Media
TelevisionWeek
Online Publishers Association Red Herring
Terrapinn
Online Publishers Association Europe Reed Exhibitions
TextAnalyticsNews
OpenDialogue Retail Events
The Chase Group
Optimost RetailWire
The Data Warehousing Institute™
O’Reilly Media Return Path
Third Door Media
Outdoor Advertising Association of Rising Media
Thought Leadership Summit
America Rocky Mountain Direct Marketing
Outsell, Inc. TMC
Association

- 1 -



TNC New Media
TransAtlantic Events
Travel Industry Association of America

[U]
uBid
Unica
Universitat Leipzeg
University of Calgary
University of Chicago, Graduate School
of Business
User Interface Engineering

[v]
Vertical Web Media
Vision Events
Visual Sciences

[W]
Wall Street Journal Online
Warrillow
We Media Research
Web Analytics Association
Webcom Communications
WebEx
WebmasterWorld
WebTrends
WebVideoUniverse
Wellesley Hills Group
Wharton School of Business
Wilson Internet Services
Women in Film, Chicago
Women In Technology International
Word of Mouth Marketing Association
World Advertising Research Center
World Association of Domain Name
Developers
World Trade Center of Central
Pennsylvania
World Trade Group
Worldwide Business Research
Worldwide Conventions and Business
Forum
WowGao

[x-y-z]
Yahoo! Search Marketing
Yanik Silver
Zyman Institute of Brand Science

- 1 -


Members-Only awards Calendar
As with research and events, MarketingSherpa’s goal is to track every possible marketing-related
award you might want to enter in the coming 12 months (not just Sherpa awards, although they
are also included.)

Search MarketingSherpa’s Awards Calendar easily by topic, organizer and nomination deadline.
Each entry includes deadlines, categories, and a handy hotlink to the nominations info.

Tracks 363 annual marketing, advertising and PR awards that you may want to nominate
yourself for, including:

aWaRd ORGanIzatIOns tRaCKed yeaR-ROUnd by MaRKetInGsheRPa:
Association of Hispanic Advertising Chartered Institute of Public Relations
[#]
Agencies
800response Chief Marketing Officer Institute
Association of Marketing   Cinema Advertising Council
Communication Professionals
Cisco Systems
[a]
Association of National Advertisers
AdAsia ClickZ
Australian Pharmaceutical Research,
Ad-Awards   Clio
Innovation Marketing
AdColor CMO Council
AdCracker CMP Information, Inc.
[b]
AdForum CMP Media
B2B Marketing Online
Adobe Columbia University Graduate School of
Bertelsmann
Journalism
AdPrint BlackBerry
Communication Arts
Advertising Age BrandWeek
Communications Concepts, Inc.
Advertising Club British Television Advertising
Communicator Awards
Advertising Club of Westchester Association
CompTIA
Advertising Research Foundation Bulldog Reporter
Create Magazine
Adweek Business in the Community
Creative Standards International, Inc.
Affiliate Summit, Inc. Business Marketing Association
Credit Union Executives Society
AIGA Business Marketing Association,
Crystal Awards
Chicago
AKQA
Curtis Publishing Company
Business Marketing Association,
AlwaysOn Network
Colorado
AME Awards
Business Marketing Association,
America Online [d]
Indianapolis DAD
American Advertising Federation
Business Marketing Association, Dedra Davis
American Agricultural Editors Milwaukee
Association Design Within Reach
Business Marketing Association, New
American Association of Advertising Detroit Creative Directors Council
Jersey
Agencies Digital River
Business Marketing Association, New
American Business Media York City Direct Marketing Association
American Design Awards Business Marketing Association, Saint Direct Marketing Association (UK)
Louis
American Marketing Association Direct Marketing Association of
BusinessWeek
American Marketing Association Washington
Foundation Direct Marketing Club of New York
American Marketing Association, Direct Marketing Educational
[C]
Colorado Foundation
Cable Telecommunications
American Marketing Association, New Association for Marketing dmg world media
York
Cabletelevision Advertising Bureau
American Marketing Association,
Canadian Marketing Association [e]
Southeastern New England Chapter
Cannes Lions Editor  Publisher
American Society of Magazine Editors
Carolinas Healthcare Public Relations Electronic Retailing Association
Apple
and Marketing Society Emap Communications
Art Directors Club
Cause Marketing Forum Entertainment Resources  Marketing
Asia Digital Marketing Association
Center for Design and Business Association
Asia Pacific Advertising Festival
Champions for Public Relations Student Epica Awards
Asian American Advertising Federation Society of America Eulda Books
Association of Educational Publishers Channel4Sales.com Eurobest

- 1 -

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