Rock4Haiti Relief Concert

Help Worldwide 2010
HAITI HeartLine
International

Rock4Haiti – Relief Concert - Help Worldwide 2010
to raise funds from the recent massive 7.0 magnitude earthquake
that struck Haiti near the capital of Port-au-Prince on Tuesday,
January 12th. The damage to buildings is extensive and the number
of injured or dead is over a 200,000.
‘RELIEF CONCERT’
There will be many opportunities to create revenue from this
relief concert and from the continuing marketing strategies
to maximize our efforts in helping the people in Haiti.
Proceeds and collection will go to Haiti direct and/or to
various charitable organizations who are supporting the
relief efforts in Haiti. Our intention with this campaign is to
help people and to connect everyone by creating awareness,
oneness and unity.
.
Artists Corporations
Concert
Music
Auction
Distribution
IQube
Help Worldwide
Overview 01
ROCK
FOR
HAITI
Help Worldwide invites you to become a sponsor for the
Rock4Haiti Relief Concert to benefit HeartLine International
and the Wheelchair Foundation. The campaign will be launched
in three phases and organized in Los Angeles starting on
March 4, 2010, as part of Help Worldwide’s “Relief” initiatives.
This benefit concert will be headlined by Sully Erna of
Godsmack, one of the world’s greatest rock bands, and a host
who are already contributing to various charitable earthquake
relief benefits. Rock4Haiti will serve as a global movement to
provide continuing support in the rebuilding process of Haiti. Our

goal is to get corporate sponsorships as a national campaign will
be launched sending a message of “March Forth to March 4th
for Rock4Haiti” to make a difference. The global movement
will kick off on March 4th and will offer auction items to be
sold to a worldwide audience on CharityBuzz.com. The one-
time historical concert is scheduled for April 8 and will be a
theatrical Rock performance like no other. It will be hosted by
Ustream as a live webcast to be viewed by millions. We
believe music heals people and Haiti will need our continuing
support to help in the rebuilding process. Thus, we will offer
a forum of works by platinum recording artists to be compiled
and released through IQube where consumers will be able to
‘donate to download’ a track/video of their favorite artist or
the entire compilation album by simply making a small
contribution to the cause.

Sully from
ROCK4HAITI
A
Godsmack
Help Worldwide/IQube
of other artists we have direct access to. Below are companies

Help Worldwide has teamed up with DC3Global, Reverb and IQube
with unique results-based marketing and media backgrounds.
execution of brand marketing, event planning & production. Our
objective is to enhance the visibility and increase the name
recognition of Rock4Haiti through carefully planned and
orchestrated marketing campaigns.
By utilizing our vast knowledge of the marketplace among
with partnerships and relationships with media outlets,
celebrities, artists, athletes, record labels, and key outlets and

trendsetters, we will have an unparallel success in establish-
ing credibility and brand awareness for the Rock4Haiti
campaign and marketing initiatives.
.
We will take the concept of brand marketing to a whole new
level. We
will develop, promote and execute national campaigns

and will also leverage our truly unparalleled relationships

with key people to help catapult our corporate sponsors
directly into the hands of the consumers by means of
strategic product placement and high proﬁle media exposure.
Plan of Action
Marketing Strategy
02
ROCK4HAITI
These firms have expertise in the creation, development and
We will develop the campaign with the
mindset of maximizing all potential
revenue streams and expanding the
brand’s image without over-saturating
the market by taking away from its
authenticity.
*UpCode Outdoor Distribution and Promotion
at Concert Venue. Keeping the fans connected
through strategic guerilla marketing

Marketing Phases
March 4 - VIP Auction Party
03
ROCK4HAITI Help Worldwide/IQube
April 8 - ROCK4HAITI Live Concert
Post Concert Date - Plan of Action
To kick off the announcement of the Rock4Haiti relief concert, a fundraiser event will be
held in Hollywood on March 4. Invited guests will have the first opportunity to bid for
key items before they go online for worldwide bidding on CharityBuzz.com. This red
carpet VIP event will be the launching pad for the many ongoing tactics in our continuing
efforts to rebuild Haiti.
March Forth to March 4th
Sully Erna of Godsmack and a host of other artists will headline the benefit concert on
April 8. Rock4Haiti will serve as a global movement to provide continuing support. We
have developed a strategic partnership with Ustream who will provide us with the
platform to allow millions of people to view and take part in this live web/mobile cast.
Through music, partnerships and the innovative marketing approaches, Rock4Haiti will
help people and connect everyone by creating awareness, oneness and unity.
Global Relief Concert
� A compilation album featuring works by platinum recording artists will be released
where consumers will be able to ‘donate to download’ a song, video or album by
simply making a small contribution to the cause.
� Through a strategic partnership with AM/PM, the Rock4Haiti campaign will be printed
on all size fountain drink cups where consumers will be able to ‘donate to download’
these songs through mobile and web technologies.
� Rock4Haiti Loyalty Program will be initiated where supporters earn rebates and
support the charities by using the card to shop at multiple merchant locations, both
local and online.
Key Marketing Strategies

Plan of Action - March 4
Strategic Partnerships
Charitable Organization
04
ROCK4HAITI
–
At charitybuzz, the belief is that cause marketing can be both
effective and trend setting. Their innovative auctions reach
millions on a global basis. Their growing community of bidders
are driven to do well, affluent, well educated, well informed and
brand loyal.
We have received an overwhelming amount of items to be
auctioned from various sponsors and donors who recognize
that there is nothing more important than what HLI and The
WheelChair Foundation are undertaking to help the people of
Haiti. We have partnered with Charity Buzz to ensure
successful results through a focus on providing the unique
to their community of global bidders, effective collaborative
marketing and unsurpassed white-glove service.
The charitybuzz approach.
They will strive to make sure the Rock4Haiti auction is as straight
-forward and as stress free as possible for all the bidders. All of the
labor-intensive tasks from pre-auction outreach to post event follow-
up will make the entire process as efficient and effective and
potential revenue maximized. Our high profile lots will be sold live
on March 4 and Charity Buzz will represent our online bidders at this
marquis event through their very effective liveBID auction process.
We will strive to make the Rock4Haiti auction a huge
event — whether they are completely virtual at
www.charitybuzz.com or held in conjunction with the
live concert. Charitybuzz will extend a warm and
welcome invitation to each and every one of their
online bidders to be their personal guests. Through
their widely acclaimed liveBID program, anyone can
be part of the action live!
Here are a few Heal Haiti Auction Items:
� Guitar signed by Sully Erna from Godsmack, Jerry
Cantrell from Alice and Chains, Tommy Lee and more
� Meet and Greet with your favorite Rock Band
� Studio time with Platinum Recording Producer (Treez)
� 2 seats in Charity Poker Game with Celebs TBD.
� Trip for 8 on private jet from any city in US
� Cruise Vacation (4) to selected destination

Plan of Action - April 8
Strategic Parterships
05
ROCK4HAITI
With more than 40 million monthly viewers, Ustream is the web’s
leading live and mobile streaming destination. Communities
across the globe are utilizing Ustream’s robust products.
Rock4Haiti has teamed up with Ustream to power the live
concert scheduled for April 8 in Los Angeles. Viewers will have
the ability to interact via chat, Social Stream (Twitter integration),
Media Stream and Ustream on Facebook.
Through one of our sponsors who will provide cellular phone
service, the concert event will be highlighted by doing a live
webcast feed with the survivors of the earthquake in Haiti and
with the people aiding the victims.
We are also developing mechanisms to permit our donors and
members of the community to have ongoing communications
with the people in Haiti, monitor the funds raised, the expenses
paid, and the charitable grants funded by Help Worldwide. The
foundation is dedicated to raising money to making grants to
charitable organizations with meaningful and efficient relief and
development programs that are responding to the continuing crisis
in Haiti.
� Ustream is Facebook’s preferred partner for live events
� Miley Cyrus, Jonas Brothers, Duke University, Ashton
Kutcher and dozens of others have Ustream on
Facebook applications
Content Highlights:
Jonas Brothers Live Webcast to Celebrate the Release
of “Lines, Vines, and Trying Times”: May/June 2009
� 1.5 million unique posts were made via Facebook
live feed
� 23K average posts per minute
� More than 100K users joined the chat after seeing
their friends’ comments on FB
� 974K total unique viewers watched the 1-hour
webcast
Notable Partnerships:

Plan of Action
Strategic Parterships
06
ROCK4HAITI
The services and applications Interlecta offers comprise real-time
multilingual machine translation (MT) solutions for mobile and
desktop environments, for business and social networking, all
dedicated to helping overcome language barriers and creating a
truly Globalized society.
Understanding the importance of mobility and independence of
communication, Interlecta works towards the globalization of
successful business models by incorporating easily integrated
automatic translation solutions for text, email, SMS, and instant
messaging, complemented by state-of-the-art innovations such
as image translation and speech syntesis.
We will introduce real time translated messaging and
communication services. We can also integrate a live
translated chat supporting Haitian Creole. Also, an Event
Updates Alerts in Creole and English via SMS to an identified
mobile community within the ecosystem of Rock4Haiti will
add value to all involved including Sponsors, Entertainment,
Partners, Employees, etc.

Plan of Action
07
ROCK4HAITI
Help Worldwide is a loyalty program that lets you earn rebates
and support your charity, by using one card to shop at multiple
merchant locations, both local and online, no matter how you
choose to pay. Use debit, credit, check or cash.
Help Worldwide is the only universal loyalty card program that
lets you earn rebates and support your charity while shopping
at multiple merchants.

Together, we are launching a landmark initiatie to impact our
communities on a new scope and scale, and inviting the daily
giving of millions of concerned citizens. With a successful
launch, we could create upwards of $50 million each year to
fund Rock4Haiti charities that benefit the our communities.
By joining the Rock4Haiti network of Help Worldwide, merchants
and consumers who are willing to ‘give back’ to support their
communities can expect significant rewards. Merchants get new
sales, consumers receive cash rebates - and the Rock4Haiti
charities benefit most of all.
Help Launch Partners
Rock4Haiti Charities HeartLine and WheelChair Foundation
will spread the word to their members, donors and
merchants. Their new income stream grows every time
a member shops at a Help Worldwide merchant.
Members In the course of their daily shopping, concerned
consumers can support their favorite charities while
earning cash rebates. Members have an online account
to view their total rewards and giving.
Merchants By supporting the Rock4Haiti charities, local
merchants get increased sales, free marketing and a new
way of interactinb with their customers. They receive
an advanced online CRM platform.
Opportunity
Benefiting Our World
Marketing & Other Partners
Opportunity Partners Those who partner in promoting this
intiative have the opportunity for substantial gain. Among
our targeted partners will be major corporations,
foundations and charitable networks who would naturally
promote the cause.
Advisors and Oversight We will form a balanced advisory
board including leaders in different aspects of community
development studies, business leaders, and private
foundations.
Grants Awarded Through a streamlined grant application.
charities and initiatives will apply for funding especially
for innovative concepts with the anticipation of truly
helping overcome the key problems of our communities
and create lasting change.

Plan of Action
08
ROCK4HAITI
how it flows
Each rebate is divided among the various stakeholders. First, 25% goes to the members and at least 25% goest to their charities.
Next, another 25% goes to the transaction partners - which can include charities, for-profit businesses, card issuing banks, and
transaction processors. Finally 15% goes to Help Worldwide to run the entire online and offline product, operations and marketing,
5% goes to Source, Inc., and another 5% to the clearinghouse that ensures transaction integrity and securtiy.
how it grows
With enough participating merchants online and nationwide, we would hope to see the average active member generate about
$200 in annual rebates. This would be the result if the average merchant offered a 10% rebate, and the average active member
spent $2,000 with those merchants. If our efforts reached those targets, here’s how the growth pattern could look from the first
member on up:
transforming communities
By carrying and actively using a Rock4Haiti card, each of us can make a significant difference in our local communities. We can
bring together foundations and sponsor corporations to help us all create change. These steps of progress will reward the
participants with an automated stream of income and charity, and a higher quality of life for us all.
Rock4Haiti –Relief Concert - Help Worldwide 2010

What is UpCode?
A Mobile Access & Interaction System based on an optical reader
that uses mobile phones to add any electronic information to
printed products and on screens. It integrates all businesses and all
forms of e-Commerce, with print and screen media and gives mobile
access and interaction just by pointing their phone at objects.

Plan of Action
Marketing Strategy
09
ROCK4HAITI
Download the Reader
Install the FREE UpCode software to your mobile phone with just one click!
To begin using UpCode, download the free program:
1. Download directly to all mobile phones:
a) Open the web browser on your mobile phone and go to www.upcode.mobi
to download the free UpCode software to your handset. Open the UpCode
application on your phone and then point, scan and follow the prompts.
b) To download UpCode on an iPhone, simply go to the iPhone app store and
type in UpCode. Open the UpCode application on your iPhone and then point
the camera at the UpCode then capture the UpCode and follow the prompts.

Plan of Action
Mobile Digital Distribution
10
ROCK4HAITI
Music
Videos
Ticketing
Contest
Cool
Stuff

Plan of Action
Turning all print into interactive media with UpCode
11
ROCK4HAITI
Rock4Haiti
Exclusive Music, Video
Contests, Pix...more
UpCode delivers free content and content for purchase

Digi-Drink4Haiti is a dishwasher safe collectible fountain drink cup
with an UpCode on it. By converging print, audio, video and the
Internet, Digi-Drink4Haiti consumers have the ability to experience
a truly remarkable interactive media in a way that seamlessly melds
content, sponsorships and advertising
together.
It is focused on youth lifestyle and offers in depth
coverage of the things that young people care about
most like music, action sports, fashion, entertainment,
celebrity, art and cars.
Our plan is to promote the Rock4Haiti Compilation
album in AM/PM, Arco, BP locations with cups, posters,
ceiling wobblers, pop, etc. These point of purchase items
goes to the stores every first wed of the month.
Each campaign is a 30 day program but can be extended
upon agreement.
Plan of Action - Post Concert
Digi-Drink4Haiti Distribution
Viral Marketing Strategies
12
ROCK4HAITI

Plan of Action
UpCode Scan Me Program
Viral Marketing Strategies
13
ROCK4HAITI
Optimizing our connection to the social web, Rock4Haiti
will be connected to every major social platform. We will
enhance our users’ connected experience for social
optimization with the power of the UpCode and through the
marketing strategies of our partners.
Rock4Haiti on Websites and Social Networks
Rock4Haiti Promotional Campaign via UpCode
Donate, Scan and receive a Free Music/Video Download program, turning all print into interactive media with UpCode.
*AM/PM has 900 stores with 24 million customers it serves per month with over 15,000 Arco and BP Gas station outlets.
Keeping the fans connected with viral marketing
Share the promotion, share the revenue, share the investment and share the audience.

A Global Non-Profit Relief Organization
BENEFICIARIES
HeartLine International
Reverb
14
ROCK4HAITI
Since 1996 HLI has been promoting and producing outreach
events and concerts withheadlining celebrity talent. During
every event HLI responsibly and safley distributes food,
clothes and medicine for relief efforts in impoverished inner
cities in the United States and third world countries. The
President and Founder of HLI has been spotlighted for his
charitble efforts through business on the Oprah Winfrey
Show spotlight "Entertaining Entrepreneurs" in May 1997
and has received accolades and support from Chicago Mayor
Richard M. Daley's Office of Special Events for distributing over
100 tons of non perishable foods in the inner city housing
communities of Chicago's former C.H.A. prtoject communities.
In addition to stateside efforts HLI has impacted the impoverished
areas of the Texas Borders towns in Mexico and deep within the
Heart of D.F. (Mexico City) filling stadiums with people coming to
the donated food, clothing and/or medicine.
Wheel Chair Foundation
The Wheelchair Foundation is a nonprofit organization
leading an international effort to create awareness of the
needs and abilities of people with physical disabilities, to
promote the joy of giving, create global friendship, and to
deliver a wheelchair to every child, teen and adult in the
world who needs one, but cannot afford one. For these
people, the Wheelchair Foundation delivers Hope, Mobility
and Independence.
Mobility Relief
The Wheelchair Foundation is a Division of Global Health
and Education Foundation. It is a 501(c)3 charitable
foundation and the Federal Tax ID is 94-3353881.
Help Worldwide
Help Worldwide recognizes the challenges that face our
world, and believes in the people and organizations working
to solve them.
Our vision is to create new loyalty transactions, focused
commerce, and significantly more donations to social,
economic and humanitarian causes by becoming a hub
network in the developing global loyalty-commerce industry.
Our goal is cause-driven commerce.
We recognize the economic and social challenges that face
us all in coming years, but we believe in social capitalism,
and the opportunities that arise when businesses, charities,
and consumers join together in the market to meet the challenges.
Cause-Driven Commerce

Award-Winning Production Company
PARTNERSHIPS
DC3Global
15
ROCK4HAITI
IQube
IQube, a marketing communications agency, now offers
an innovative new technology called the UpCode. They
market a mobile access & interaction technology that
turns mobile phones into intelligent optical readers (or
'scanners') able to read codes on any object or surface -
simply by 'pointing' at them with a mobile. The solution links
the physical world with the mobile web, helping media,
Interactive Intelligence
advertising and marketing companies reach millions of
consumers with effective campaigns and better ad
performance. UpCode is the industry's most comprehensive
end-to-end mobile barcode solution incorporating a highly
intuitive and simple barcode - creation and powerful
advertising and marketing campaign management platform.
DC3 Global LLC is a premier Production and Distribution
Company utilizing the management, artist contacts,
production team and industry relationships gained in years
of producing concert videos for heritage and at large bands
by the principals. The goal of DC3 is to establish the ability
to finance a series of well-known bands/artists through a
production pool and credit line able to green-light and
finance on a rolling basis new projects, as band tours and
certain artists provide attractive, established venues ready
for positive economic arrangements. The object is for DC3 to
afford a consistent series of professional, proven productions,
yielding attractive, highly saleable music product in the form
of DVDs and other digital formats. The Company’s principals
have contacts with major artists, which represent some of the
most successful music groups today.
Visuals With Voice
Reverb
Deriving inspiration from the energy, motion and communi-
cative power of voice, Reverb expands far beyond sound
to fuse with the living, experiential multimedia spectacle.
Fusing creation and communication, form and function,
Reverb (a creative marketing and imaging agency of the
New Media Era) seeks to capture the essence of a
company, discover its many facets, and reveal them in
ways never seen nor experienced. Thriving upon
experimentalism and exploration, Reverb ceaselessly
generates entirely fresh and innovative ways to make
visuals speak. Reverb conjures a visual voice that startles
the eye, stirs the soul, and incites the imagination. Reverb
is synonymous with creative imagining whether it’s through
photography or their eclectic collective of brilliant interactive
designers, 3D animators, illustrators, writers, music and video
producers, and award winning web designers. With creative
platforms that strategically speak directly to today’s youthful
pop culture and its consumers, Reverb’s creative product
resonates with clear brand identity and coherent messaging
through design that provokes.

Debli – Myeskimofriend
Help Worldwide 2010
March Forth
to March 4th
Thank
You!
ROCK4HAITI

Rock4Haiti Relief Concert

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