Trending Well lets you SEARCH social data and create text or email ALERTS that notify you when something important happens — ultimately freeing the user from having to search and monitor for specific content. Users create “if this, then that” rules to track keywords, stock price changes, tweet volume or other data points across multiple sources (managed public APIs and licensed data from Twitter) in real-time. Rules send text and email alerts based on different thresholds events.
6. Traction
BETA USERS
Active Trading Publishing Industry
Advocacy Group Real Estate
Food Certification Retail Clothing
Food Manufacturing Sales Acceleration
Infectious Disease Detection Social Media Publisher
Maker Space Strategy Consulting
11. Founded
Boulder, CO
April 18, 2014
Timeline
Prototype Launch
June 15, 2014
Public Beta
Go Live
January 2015
15 Beta
Companies
August, 2014
November, 2014
Too Much Dynamic Data
• Tools: Focus on Single Source
• Tools: Staff & Time Intensive
• Tools: Too Simple
Real time tracking
Historical tracking
metrics to give you context (who controls the thread, who is the influencer, sentiment analysis)
Engagement tools, etc.
Software 101
Bootstrap MVP
…to research users with real use cases.
…we expected one or two verticals to filter out.
…to our surprise everyone found meaningful insights.
• SAVE THE COLORADO - water rights
• SALES ACCELERATION - geo-fencing around a conference to find the people you need to connect with
• Dengue feature outbreak in Japan
Software company trying to understand how people talk about the maker space
Social media publisher using the tool to understand how user where violating their terms of use
• Softshell crab
(UNIVERSAL SOLUTION — curates world data that is meaningful)
Curate a collection of what the world is saying.
Get out in front of issue.
Stop relying on staff to “monitor” social data.
• Day Trading (hunch, but you don’t know when)
• Corporate Crisis
• Food safety (bugs, bacteria)
• 24/7/365 (night, holiday, weekends)
• Community events
• local news (flood, deaths, riots)
• travel problems
• easily find your tribe / customers
• politics / constituents
CRM is just the tip of the iceberg on how to use social data.
Journalist, sales…
Finance: April 23, 2013 — AP claimed white house explosion. Dow dropped 140 pts. S&P 500 Index lost $126B
70% of traders have made investment decisions based on information they found on social media.
