Learn about using Rich Snippets for Videos, Events and Reviews to get better presence in search engines. Use the Author Tag to get more click-throughs from search. Learn how user signals like dwell time and click-through rates are impacting your search results NOW. Finally, use the Facebook comment feature to increase interactivity with your website and get more Facebook shares. This slidedeck was part of a 30 minute presentation given to the Central Florida (Orlando) HSMAI (Hospitality Sales and Marketing Association International)

1. Six Ways Social
Media is
Changing
Trent Blizzard
Blizzard Internet Marketing
trent@blizzardinternet.com

2. Rich Snippets
AKA:
● Microformats
● Structured Data
● Schema
Essentially: telling search engines what they
are seeing
Benefit: More Traffic Now, Future Bright but
Unknown

3. #1 Author Tag
Serious SEO:
● Guest Blog Posts are Back!
● Discuss adding "author" tags to your pages.

4. #2 Video
Serious SEO: Find Videos on Youtube and
Video and embed in website. (and of course
proper rich snippet code)

5. #3 Events
Serious SEO: Using Google's Data Highlighter
Tool to Add events to Google.

6. #4 Reviews
Serious SEO: Adding schema coded reviews
liberally to entire website

7. Rich Snippet Resources
Google Rich Snippet Tool
http://www.google.com/webmasters/tools/richsnippets
Google Webmaster Tools
www.google.com/webmasters/tools/
Schema.org
www.schema.org

8. #5 Dwell Time and Click-Thru-Rates
New Elements in Google
● % of viewers that click on a search result
● # seconds visitor stays on website after
clicking.
○ specific to keyword phrase searched
Advanced SEO:
● Strategies to increase CTR
● Strategies to increase dwell time

9. #6 Shares, Likes, Comments,
Tweets & Pins
Google and Bing rewarding website that are
"mentioned" on social websites.
Serious SEO:
● Adding Facebook "commenting" area to
webpages. example
● Actively grow reviews on review websites.
● Understand "FanGate" and Fangating