My slides for the Social Media in Government conference in Canberra. Deck and words also at http://www.acidlabs.org/2011/12/13/targeting-for-open-government/.

1. Targeting for Open
Government
Building a social media strategy for APCMCOE
Stephen Collins

2. We had a problem

3. “...improve Australia’s
effectiveness in civil-
military collaboration for
conflict and disaster
management overseas.”

4. ???

5. {

6. training
research
collaboration
strategic WoG International
guidance equivalents
Foreign
governments
relationships

7. Culture mix

8. herding cats
Cats that Webchick is herding
from muir.ceardach

9. But not in the open...

10. What did we need?

11. Information outwards

12. Knowledge sharing

13. 21st Century comms

14. Change

15. But not radical or too
much

16. Who to influence and
why?

17. Gaps?

18. “known unknowns”

19. What did we do?

20. Set some goals

21. Identities

22. Wrote staff guidance
(and published it on
the public web)

23. Listening plus
outbound social media
(talking back where we
can)

24. New site (and still only
public commentable
blog in Defence)

25. CC-BY everything

26. A better newsletter

27. Radical, huh?

28. NOT

29. What can you do?

30. Know your audience

31. For us it’s...

32. stakeholder agencies
other governments
foreign equivalents
academia
think tanks
latent groups

33. Measure

34. Site and
social media traffic

35. Mood and conversation

36. Awareness

37. Get confident

38. Take on opportunities
to learn

39. Staff permission

40. Staff involvement

41. Authorship and identity

42. JFDI

43. Where are we now?

44. 12 months in we have
a long way to go

45. But we’re a long way
ahead of where we
were

46. Thanks!

47. Stephen Collins
twitter: @trib

48. License