Juston Western: The Phone You Buy 2 Years from Now Will Make Concerts Amazing
•Descargar como KEY, PDF•
0 recomendaciones•1,091 vistas
Recomendados
Más contenido relacionado
Más de TribeCon
Más de TribeCon (8)
Último
Último (20)
Juston Western: The Phone You Buy 2 Years from Now Will Make Concerts Amazing
- 1. www.chaione.com THE PHONE YOU BUY 2 YEARS FROM NOW WILL MAKE CONCERTS AMAZING A Look Into How Mobile Technology Is Changing Live Music For Fans, Artists, & Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com
- 2. www.chaione.com ROADMAP •Inspiration For This Talk •Why Mobile’s Great For Live Music •Lessons From NOLAED •What’s Important For Fans, Artists, & Promoters •Mobile Tech In Two Years •Juston’s Voodoo Fest 2013 •Where’s The Opportunity Juston Western, Director of Delivery 281-377-6319 | 2 juston@chaione.com
- 3. www.chaione.com INSPIRATION FOR THIS TALK Deli Radio iPhone App: http://m.deliradio.com Intersection Of Passions For Tech & Music • Bring Attention Back To Local Bands • Inspire People To Get Out • Music Uploaded By Artists, Royalty Free • Fill Void Left By MySpace • So Much Opportunity In Mobile For Music Juston Western, Director of Delivery 281-377-6319 | 3 juston@chaione.com
- 4. www.chaione.com WHAT MAKES MOBILE GREAT FOR LIVE MUSIC? Juston Western, Director of Delivery 281-377-6319 | 4 juston@chaione.com
- 5. www.chaione.com WHAT MAKES MOBILE GREAT FOR LIVE MUSIC? • Capture The Moment Juston Western, Director of Delivery 281-377-6319 | 4 juston@chaione.com
- 6. www.chaione.com WHAT MAKES MOBILE GREAT FOR LIVE MUSIC? • Capture The Moment • Share The Moment Juston Western, Director of Delivery 281-377-6319 | 4 juston@chaione.com
- 7. www.chaione.com WHAT MAKES MOBILE GREAT FOR LIVE MUSIC? • Capture The Moment • Share The Moment • Enhance The Moment Juston Western, Director of Delivery 281-377-6319 | 4 juston@chaione.com
- 8. www.chaione.com LESSONS FROM NOLAED New Orleans Electronica Digest Years From 2001 - 2005 • People Crave Music Information • Technology Changes Behavior & Beliefs Juston Western, Director of Delivery 281-377-6319 | 5 juston@chaione.com
- 9. www.chaione.com WHAT’S IMPORTANT FOR EACH? Why Would Each Of These Audiences Care About Mobile Tech? Fans Artists Promoters Juston Western, Director of Delivery 281-377-6319 | 6 juston@chaione.com
- 10. www.chaione.com WHAT’S IMPORTANT FOR EACH? Why Would Each Of These Audiences Care About Mobile Tech? Fans Artists Promoters • Relive The Moment • Connect With Other Fans • Connect With Artists Juston Western, Director of Delivery 281-377-6319 | 6 juston@chaione.com
- 11. www.chaione.com WHAT’S IMPORTANT FOR EACH? Why Would Each Of These Audiences Care About Mobile Tech? Fans Artists Promoters • Relive The Moment • Building The Brand • Connect With Other Fans • Pleasing The Fans • Making Money • Connect With Artists Juston Western, Director of Delivery 281-377-6319 | 6 juston@chaione.com
- 12. www.chaione.com WHAT’S IMPORTANT FOR EACH? Why Would Each Of These Audiences Care About Mobile Tech? Fans Artists Promoters • Relive The Moment • Building The Brand • Growing The Business • Connect With Other • Pleasing The Fans Fans • Delighting The • Making Money Customers • Connect With Artists • Leaving A Legacy Juston Western, Director of Delivery 281-377-6319 | 6 juston@chaione.com
- 13. www.chaione.com MOBILE TECH 2 YEARS FROM NOW Realities: Juston Western, Director of Delivery 281-377-6319 | 7 juston@chaione.com
- 14. www.chaione.com MOBILE TECH 2 YEARS FROM NOW Realities: • Ubiquitous & Reliable 4G Connections Juston Western, Director of Delivery 281-377-6319 | 7 juston@chaione.com
- 15. www.chaione.com MOBILE TECH 2 YEARS FROM NOW Realities: • Ubiquitous & Reliable 4G Connections • Wi-Fi at Concert Venues Juston Western, Director of Delivery 281-377-6319 | 7 juston@chaione.com
- 16. www.chaione.com MOBILE TECH 2 YEARS FROM NOW Realities: • Ubiquitous & Reliable 4G Connections • Wi-Fi at Concert Venues • HD Video Cameras On Devices Juston Western, Director of Delivery 281-377-6319 | 7 juston@chaione.com
- 17. www.chaione.com MOBILE TECH 2 YEARS FROM NOW Realities: • Ubiquitous & Reliable 4G Connections • Wi-Fi at Concert Venues • HD Video Cameras On Devices • Enhanced GPS & Location Capabilities Juston Western, Director of Delivery 281-377-6319 | 7 juston@chaione.com
- 18. www.chaione.com MOBILE TECH 2 YEARS FROM NOW Realities: • Ubiquitous & Reliable 4G Connections • Wi-Fi at Concert Venues • HD Video Cameras On Devices • Enhanced GPS & Location Capabilities • Longer Battery Life Juston Western, Director of Delivery 281-377-6319 | 7 juston@chaione.com
- 19. www.chaione.com MOBILE TECH 2 YEARS FROM NOW Realities: • Ubiquitous & Reliable 4G Connections • Wi-Fi at Concert Venues • HD Video Cameras On Devices • Enhanced GPS & Location Capabilities • Longer Battery Life • NFC For Context-Specific Actions Juston Western, Director of Delivery 281-377-6319 | 7 juston@chaione.com
- 20. www.chaione.com MOBILE TECH 2 YEARS FROM NOW Realities: • Ubiquitous & Reliable 4G Connections • Wi-Fi at Concert Venues • HD Video Cameras On Devices • Enhanced GPS & Location Capabilities • Longer Battery Life • NFC For Context-Specific Actions • Heavy Lifting Done Server-Side Juston Western, Director of Delivery 281-377-6319 | 7 juston@chaione.com
- 21. www.chaione.com JUSTON’S VOODOO FEST 2013 Juston Western, Director of Delivery 281-377-6319 | 8 juston@chaione.com
- 22. www.chaione.com Ubiquitous 4G Juston Western, Director of Delivery 281-377-6319 | 9 juston@chaione.com
- 23. www.chaione.com Enhanced Location Juston Western, Director of Delivery 281-377-6319 | 10 juston@chaione.com
- 24. www.chaione.com Reliable 4G Juston Western, Director of Delivery 281-377-6319 | 11 juston@chaione.com
- 25. www.chaione.com Near Field Communications Juston Western, Director of Delivery 281-377-6319 | 12 juston@chaione.com
- 26. www.chaione.com Juston Western, Director of Delivery 281-377-6319 | 13 juston@chaione.com
- 27. www.chaione.com Enhanced GPS Juston Western, Director of Delivery 281-377-6319 | 14 juston@chaione.com
- 28. www.chaione.com Wi-Fi at Concert Venues Juston Western, Director of Delivery 281-377-6319 | 15 juston@chaione.com
- 29. www.chaione.com Juston Western, Director of Delivery 281-377-6319 | 16 juston@chaione.com
- 30. www.chaione.com Juston Western, Director of Delivery 281-377-6319 | 17 juston@chaione.com
- 31. www.chaione.com Juston Western, Director of Delivery 281-377-6319 | 18 juston@chaione.com
- 32. www.chaione.com Juston Western, Director of Delivery 281-377-6319 | 19 juston@chaione.com
- 33. www.chaione.com HD Video Camera Juston Western, Director of Delivery 281-377-6319 | 20 juston@chaione.com
- 34. www.chaione.com Longer Battery Life Juston Western, Director of Delivery 281-377-6319 | 21 juston@chaione.com
- 35. www.chaione.com Juston Western, Director of Delivery 281-377-6319 | 22 juston@chaione.com
- 36. www.chaione.com Juston Western, Director of Delivery 281-377-6319 | 23 juston@chaione.com
- 37. www.chaione.com WHAT MAKES MOBILE GREAT FOR LIVE MUSIC? • Capture The Moment • Share The Moment • Enhance The Moment Juston Western, Director of Delivery 281-377-6319 | 24 juston@chaione.com
- 38. www.chaione.com WHERE’S THE OPPORTUNITY? Juston Western, Director of Delivery 281-377-6319 | 25 juston@chaione.com
- 39. www.chaione.com WHERE’S THE OPPORTUNITY? • Embrace Mobile, Don’t Restrict It Juston Western, Director of Delivery 281-377-6319 | 25 juston@chaione.com
- 40. www.chaione.com WHERE’S THE OPPORTUNITY? • Embrace Mobile, Don’t Restrict It • There Are No Sacred Cows Juston Western, Director of Delivery 281-377-6319 | 25 juston@chaione.com
- 41. www.chaione.com WHERE’S THE OPPORTUNITY? • Embrace Mobile, Don’t Restrict It • There Are No Sacred Cows • Don’t Assume The Incumbents Execute First OR Best Juston Western, Director of Delivery 281-377-6319 | 25 juston@chaione.com
- 42. www.chaione.com WHERE’S THE OPPORTUNITY? • Embrace Mobile, Don’t Restrict It • There Are No Sacred Cows • Don’t Assume The Incumbents Execute First OR Best • Niches Are Profitable Juston Western, Director of Delivery 281-377-6319 | 25 juston@chaione.com
- 43. THANK YOU Juston Western, Director of Delivery 281-377-6319 | juston@chaione.com
Notas del editor
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- - Access to professional recordings of the performance, audio & video\n- Photos of the event\n\n- Initiate conversation prior to event\n- Location specific back-channel during the event\n- Continue conversation after the event\n\n- Message the artist, get a response\n
- - Access to professional recordings of the performance, audio & video\n- Photos of the event\n\n- Initiate conversation prior to event\n- Location specific back-channel during the event\n- Continue conversation after the event\n\n- Message the artist, get a response\n
- - Access to professional recordings of the performance, audio & video\n- Photos of the event\n\n- Initiate conversation prior to event\n- Location specific back-channel during the event\n- Continue conversation after the event\n\n- Message the artist, get a response\n
- \n
- \n
- \n
- \n
- \n
- \n
- \n
- - Think About How the Fan, Artist, & Promoter benefits\n
- - Week Before Event\n- Unique Social Networks for each stage\n- Join the Dance Tent social network\n
- - Day of the Event\n- Check the heat map to see where early fans are clustered\n
- - Walk by COW\n- Backhaul for the 125,000 fans with gadgets\n
- - Main Stage has NFC terminals\n- Wave for chance to meet Master P\n
- - Place Order for Hurricane & Shrimp Poboy\n- Pick Up at Smart Window of NOLA Food Experience\n
- - Geo Fence Alert\n- Old roommate from Tulane is within 25 feet\n
- - Trombone Shorty playing at other stage\n- Video wall behind him being fed by 100 live streaming feeds from within the audience\n
- - Get Push Notification I won the Master P Meet & Greet\n- More Connecticut than 3rd Ward\n
- - Head to Dance Tent for John Digweed’s set\n- Launch newly Released “Mix Slicer” app\n- Rate each track from 1 - 10\n- My Beatport-branded Shazzam Pro app can audio-fingerprint even the obscure remixes\n
- - Eagerly await my favorite act, Orbital\n- Launch my Orbital App\n- Order tour t-shirt & choose to have it delivered to my house in TX\n- Launch my “YourEncore” app to choose which track they close with\n- Live, up-close stage footage being streamed to my phone\n
- \n
- - Fire up my Justin.tv app\n- Stream HD video of the encore to my brother in New Mexico\n
- - Group message from my NOLA crew that Trent Reznor is playing a secret show afterwards\n- Check it out, conclude my Voodoo day\n
- - All the photos & videos I shot I edit together on my device\n- Submit to Voodoo website the following week for a chance to win a 3 day pass to Voodoo 2014\n
- - Buy audio recording of John Digweed’s performance for $9.99\n- Buy video recording of Trombone Shorty’s performance for $19.99\n
- \n
- \n
- \n
- \n
- \n
- \n