12. 5 Step Plan for Employer Branding
In Partnership With Your Marketing/Communications Team
1. Collect Identity Guidelines
2. Articulate Promise to Employees
3. Determine Desired (Specific) Market Opinion
4. Share and Reply (Officially)
5. Empower Employee Sharing
25. Early Team Members are Flag-Bearers
• Formal On-Boarding
• Articulating Company Values
• Championing Your Culture
If you can help them understand the “why”, they
can take care of the rest.
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28. Feel free to connect at joseph@tribehr.com
www.twitter.com/josephfung
www.linkedin.com/in/josephfung
www.slideshare.net/josephfung
Photo Credits
Unevolved Brand #82 - http://www.flickr.com/photos/grahamsblog/
Notas del editor
“If Apple was like everyone else a marketing message might be: We make great computers. They’re user friendly. Want to buy one? …Here’s how Apple actually communicates: everything we do, We believe in challenging the status quo, we believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use, and user friendly. We just happen to make great computers. Want to buy one?”“The goal is not to do business with everybody who needs what you have, the goal is to do business with people who believe what you believe.” So start with why instead of what when you are rethinking your marketing strategy, and this flip can change how people think about your company and why they should do business with you. This applies directly to HR and team leadership
Look at the Zappos website…
Note that nowhere on this page is anything that says “we sell shoes”