This document discusses hair fall, its causes and treatments. It provides an overview of the types of hair loss and symptoms. Common causes of hair fall include hereditary factors, inadequate nutrition, thyroid or liver issues, infections, stress and pollution. Ayurvedic perspectives on hair fall and remedies are presented. The document introduces the Trichup Hair Fall Control therapy, including an herbal oil and shampoo. The oils contains herbs like bhringraj and neem to nourish hair and prevent loss. The shampoo also contains amla and bhringraj. Market opportunities for hair oils and shampoos in India are highlighted.

1. Hair Fall Control
therapy

2. This presentation Includes
– Hair Loss – Impact of the problem
– Causes of Hair Loss
– Types of Hair Loss
– Symptoms
– Treatment Options for Hair Loss
– Hair Loss from Ayurveda perspective
– Product, USP’s

3. HAIR
• Hair is the most
important cosmetic
addition to our
appearance
• Healthy Hair is sign
of healthy body
and charismatic
personality

4. HAIR LOSS
• Falling of hair is a natural
process.
• The hair growth becomes
thinner or weakend or
doesnot grow at all. This
is called HAIR LOSS.
• Alopecia is the medical
term used to denote HAIR
FALL

5. Causes of Hair Loss
• Hereditary (Genetic factor)
• Inadequate protein in diet
• Low serum iron - Iron deficiency
sometimes produce hair loss
• Thyroid or Liver disease
• Immune and autoimmune system
responses
• Infections mostly fungal
• Starting or stopping birth control pills
• Use of chemical based hair care products
• Cancer treatment
• Stress and tension
• Pollution, dirt, grime etc.

6. IMPACT OF HAIR LOSS
• Although hair loss is common but it
becomes very tough to live with ,
specially when it changes your
appearance
• Hair Fall affects 35 million men and
21 million women in united states
alone
• 40% of men have noticeable hair loss
by age of 35
• 65% of men have hair loss by age of
60

7. CYCLE OF GROWTH OF HAIR
• The normal cycle of hair growth lasts for 2
to 3 years.
• Each hair grows approximately 1
centimeter per month during this phase.
• About 90 percent of the hair on your scalp
is growing at any one time.
• About 10 percent of the hair on your scalp,
at any one time, is in a resting phase.
• After 3 to 4 months, the resting hair falls
out and new hair starts to grow in its place
It is normal to shed some hair each day as part of this
cycle. However, some people may experience
excessive (more than normal) hair loss. Hair loss of
this type can affect men, women and children

8. TYPES OF HAIR LOSS
• Male Pattern Baldness/Female
Pattern
• Baldness ( Androgenic Alopecia)
-This is the most common type of hair
loss
• Trichotilomania
• Alopecia Areata

9. MALE /FEMALE PATTERN
BALDNESS

10. SYMPTOMS OF HAIR LOSS
• abnormal scalp skin (red, scaly, etc.)
• bald spots anywhere on the body
• gradual appearance of bald patches
• hair falls out after brushing or combing
• pain or itching of the scalp
• patches of hair fall out simultaneously
• receding hairline
• thinning hair

11. TREATMENT
• Vitamins and minerals
supplementation
• Maintaining proper hair hygiene
• Hair Transplantation

12. HAIR LOSS ACCORDING TO AYURVEDA
• According to Ayurveda, hair is considered to
be a tissue which uses the same nutrients as
the bones and is formed as a bi-product of the
bone tissue
• Ayurveda has classified the hair type
according to the three basic body types-vata,
pitta and kapha. According to Ayurveda,
people falling under any of these body types
have different hair features as per their doshas
• Ayurveda says that excess of pitta
dosha(heat) in the body is the chief cause for
alopecia

13. AYURVEDIC HAIR LOSS REMEDIES
• Try to locate the factor in your diet/lifestyle which is
aggravating pitta and rectify it
• Always use natural shampoo or soaps to wash your
hair
• Oiling and massaging the scalp is highly beneficial in
preventing hair loss , certain herbs like bhringraj,
amla , almond and coco’s are known as ancient
treasure for blissful hair
• Consume raw vegetables and fresh fruits
• Certain herbs like licorice, black pepper and lemon
are also well known to heal the bald patches
• Use relaxing techniques like yoga pranayam and
avoid hairstyles which pulls hairs and consequently
damage it

14. Presenting
Trichup Hair fall control
Therapy

15. Trichup Hair fall control Oil
Composition:
• Til Oil - 80%
• Trunaraj oil - 20%
Made Siddhi with
• Yashtimadhu - 1.6%
• Jati - 1.6%
• Mandukparni - 1.6%
• Kamal - 1.2%
• Bhringraj - 1.2%
• Neem - 1.2%
• Nagarmotha - 1.2%
• Amalaki - 0.8%
• Dhatura - 0.8%
• Japa - 0.8%
• Jatamansi - 0.8%

16. Role of Herbs
• Bhringraj increase the blood circulation and
provide nourishment to the hair
strengthening the hair roots to promote
healthy hair growth.
• Neem has antifungal and antibacterial
activity. It protects hair shaft and prevents it
hair loss due to fungal/bacterial infections.
• Jati nourishes the scalp to give you soft,
smooth and healthy hair.
• Jati oil is also effective at adding strength,
protection and shine to hair.
• Amla prevents premature graying and
falling of hair.
• The yashtimadhu or licorice root cools the
brain and has a sweet fragrance.

17. Directions for use
Regularly apply and massage
scalp to stay dandruff free. For
best results, keep overnight.

18. Trichup hair fall control shampoo
• Trichup hair fall control shampoo
is enriched with natural
goodness of amla, bhringraj and
other well known herbs.
• It makes hair strong and healthy
from the roots and protecting the
hair shaft against breakage.

19. Directions for use
Apply to wet hair. Lather. Leave
for 1-2 minutes and rinse.
Repeat if necessary.

20. Trichup hair fall control therapy
• Trichup hair fall control therapy
gives hair a flattering uplift by
toning, exercising & providing
nourishment to the inner surface to
cuticle and follicle.
• THFC, a splendid combination of
natures best herb to create
environment for fresh hair growth.

21. CURRENT MARKET
SCENARIO

22. FMCG Market
FMCG refers to consumer non-
durable goods required for daily
or frequent use. Typically, a
consumer buys these goods at
least once a month.

23. FMCG Market
• Detergents
• Toilet soaps
• Toothpaste
• Personal Care
• Food products
• Confectioneries
• Beverages
• Cigarettes

24. PERSONAL CARE
• Hair Care
• Skin Care
• Fragrance
• Exfolliators
• Inactive Ingredients
• Oral Care

25. HAIR CARE – OILS
• Indian Hair oil market is huge , valued at Rs. 6 bn
growing at 6-7% in volume terms despite high
penetration level
• according to AC Nielsen data, the Indian hair care
market is worth Rs 8,683 crore. The sector witnessed
a 17 per cent value growth driven by hair oil and
shampoos. The hair oil industry plays a dominant role
in the hair care segment and is valued at Rs 2,800
crore.
• The penetration of hair oil is fairly high at around 87%
and evenly distributed among the urban and rural
areas.
• Major Players are
– Godrej
– HUL
– Marico
– Cavinkare

26. HAIR CARE – SHAMPOO
• The shampoo market in India is valued at
Rs 4.5 bn with the penetration level at
13% only.
• The Indian shampoo market is
characterized by a twin-benefit platform:
cosmetic and anti-dandruff.
• While the awareness level is high, the
penetration level is very low even in the
metros which is only 30%. Urban markets
account for 80% of the total shampoo
market, The penetration level is rapidly
increasing due to decline in excise duty,
which was 120% in 1993 to 30% currently.

27. Presentation
Trichup Hair fall control Oil:
• Packing: 100mL
• Case lot: 72
• MRP: Rs.100/-
Trichup shampoo (Hair fall control)
• Packing: 6mL / 200mL
• Case lot: 1200 / 36
• MRP: Rs.3/- / 105/-

28. Thank You