SlideShare una empresa de Scribd logo
1 de 7
Descargar para leer sin conexión
DRAFT QUESTIONNARE
We, the students of Ravenshaw Management Centre, are
conducting a Marketing Research on the LUX soap for the
study purpose only.
OBJECTIVE
To study the brand image of LUX.
                IDENTIFICATION OF CUSTOMER
1-Name:
2- Gender:       M              F
3- DOB:
4- Age Group:
     15-20                             35-40
     20-25                             40-45
     25-30                             45-50
     30-35                             50 & Above
5- Educational Qualification:
                Under Metric
                Metric
                Higher Secondary(+2)
                Graduation
                Post graduation
                Other
6-Occupation:
7-Family Annual Income:
                Below 1 lakh
                1 to 3 lakh
                3 to 5 lakh
                5 to 10 lakh
Above 10 lakh
8- Family Members:
                    Below 5
                    5 to 7
                    7 to 10
                    10 & Above
                                      *******

                Questionnaire To Customer about product

1. What are the brands of soap, you are aware of ?
    PRODUCTS                  TOM              SPONTANEOUS       AIDED
LUX
DETTOL
CINTHOL
LIRIL
PEARS
MARGO
SANTOOR
NIRMA
SAVLON
WILD STONE
PARKAVENUE
MYSORE
SANDAL
2. Usage
    PRODUCTS         CURRENT USE      PREVIOUS        EVER USE   CONSIDER
                                      USE
LUX
DETTOL
CINTHOL
LIRIL
PEARS
MARGO
SANTOOR
NIRMA
SAVLON
WILD STONE
PARKAVENUE
MYSORE
SANDAL




3.   Have you ever used LUX ? Y / N

4. If LUX is in current use, then of which category ?
5. How many times you are using            the LUX in a day ?

          I.     Once

         II.     Twice

         III.    More than two times

6. Do all the members of your family use the same brand of soap ?                    Y /N

7. If No, what are the other brands ? ......................................................( Mention )
8. What is the frequency of purchase ?
            I.   Weekly                                          IV.      Quarterly
           II.   Bimonthly                                        V.      Semi-annually
          III.   Monthly                                         VI.      More …………………..


9. Generally which one you prefer w.r.to weight ?

          I.     50gm                                            IV.      135gm
         II.     75gm                                             V.      150gm
        III.     100gm                                           VI.      Other………………




10.From which sources you get the information about                    your soap ?

        Advertisement                                            Shopkeeper’s Reference
        Relative’s or Friend’s Reference                         Other……………………………………
********

11.What are the factors you take into consideration before buying a soap?
 Price                                                 Ingredients
 Value for money                                      No Side Effect
 Brand value                                          Fragrance
 Celebrity Endorsement                                Colour
 Relative Reference                                   Packaging
 Discount                                             Skin care
 Special offer                                        flavour
 Easy Availability                                    Durability
 Foam                                                 Effects on Germs




12.Do you consider   any other Factors ? Y / N

13.If yes, please mention ……………………………………………………

      LUX-LX                                      SANTOOR -SR
      DETTOL-DL                                   NIRMA-NR
      CINTHOL-CN                                  SAVLON-SL
      LIRIL-LR                                    WILD STONE-WS
       PEARS-PR                                   PARKAVENUE-PK
       MARGO-MR                                   MYSORE SANDAL-MS



                            ***********************

14.Which are the brands you prefer on overall basis ?   (                    )

15.Which brand do you    think has the best range of prices? (           )

16.Which brand gives good value for money ? (                     )

17.Which soap has the best brand value? (                         )
18.Which are the brands do you like on celebrity endorsement point of view? (            )

19.Which brand is more recommended by relative mostly? (                             )

20.Which brand offer good discount time to time? (                                   )

21.Based on special offer, which brand attracts you more? (                          )

22.Which brand is available in maximum store? (                      )

23.Which brand do you think has zero side effects? (                     )

24.Which brand you prefer on fragrance? (           )

25.Which brand do you think comes up with variety of colours time to time? (                 )

26.Which brand flavours do you like most? (                 )

27.Packaging –wise; which brands attract you more? (                         )

28.Which brand has a greater effect on germ? (                   )

29.Which brand do you think better suits your skin type     ?(   )

30.Which brand you think having herbal ingredients ?(                        )

31.Which brand is being preferred by all age groups ?   (                        )

32.Which is the most trustworthy brand ? (                                   )

33.Are you satisfied with your soap ? Y / N
34.If No, what   do you expect more from your product? ……………………………………………

35.   Do you have any plan to switch over ? Y / N

36.   If yes, to which brand ? ……………………..

                                              *********
37.Does your soap affect
                    i-      body-odour Y / N

                    ii-    Freshness         Y/N

                    iii-   Feel good factor Y / N

                    iv-    Hygiene     Y/N

38.Do you feel it’s effectiveness remains throughout the day ?        Y/ N

39.Do you feel more active after bath ?     Y/N

                                                  *********

40.Based on your experience rank the following soap w.r.to corresponding attributes.


    5.VERY GOOD 4.GOOD 3.AVERAGE 2.LOW 1.VERY LOW



ATTRIBUTES LX DL               CN      LR    PR      MR   SR     NR   SL     WS PK     MS
VALUE FOR MONEY
BRAND VALUE
FLAVOUR
PACKAGING
GOOD EFFECT ON
GERMS
MOISTURIZING
EFFECT
AYURVEDIC
INGRADIENTS
FOAM
CELEBRITY
ENDORSEMENT
PRICE
SKINCARE
HYGIENE
AVAILABILITY
Quantquistionnair Lux

Más contenido relacionado

La actualidad más candente

282868534 a-study-of-consumer-behaviour-towards-lakme-im-project-docx
282868534 a-study-of-consumer-behaviour-towards-lakme-im-project-docx282868534 a-study-of-consumer-behaviour-towards-lakme-im-project-docx
282868534 a-study-of-consumer-behaviour-towards-lakme-im-project-docxAkshay Gaikwad
 
Segmentation- definition, basis and nivea case study
Segmentation- definition, basis and nivea case studySegmentation- definition, basis and nivea case study
Segmentation- definition, basis and nivea case studyAnjali Mehta
 
Lux introduction
Lux introductionLux introduction
Lux introductionvbabdulla2
 
Project RepoRt on Mkt SegmeNtation Of Lux SoaP
Project RepoRt on Mkt SegmeNtation Of Lux SoaPProject RepoRt on Mkt SegmeNtation Of Lux SoaP
Project RepoRt on Mkt SegmeNtation Of Lux SoaPSonu Sah
 
ECONOMIC SUPPLY AND DEMAND REPORT - BRITANNIA INDUSTRIES
ECONOMIC SUPPLY AND DEMAND REPORT - BRITANNIA INDUSTRIESECONOMIC SUPPLY AND DEMAND REPORT - BRITANNIA INDUSTRIES
ECONOMIC SUPPLY AND DEMAND REPORT - BRITANNIA INDUSTRIESRohan Sharma
 
marketing strategy of lux soap with reference to HUL
marketing strategy of lux soap with reference to HULmarketing strategy of lux soap with reference to HUL
marketing strategy of lux soap with reference to HULAghna Shamsi
 
Wood land brand study
Wood land brand studyWood land brand study
Wood land brand studyKrishna Gupta
 
Brand image Of lux Soap in Cuttack City
 Brand image Of lux Soap in Cuttack City Brand image Of lux Soap in Cuttack City
Brand image Of lux Soap in Cuttack CityShovan Dash
 
Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.
Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.
Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.Navdeep Sinver
 

La actualidad más candente (20)

Santoor
SantoorSantoor
Santoor
 
282868534 a-study-of-consumer-behaviour-towards-lakme-im-project-docx
282868534 a-study-of-consumer-behaviour-towards-lakme-im-project-docx282868534 a-study-of-consumer-behaviour-towards-lakme-im-project-docx
282868534 a-study-of-consumer-behaviour-towards-lakme-im-project-docx
 
Market Research On DOVE.
Market Research On DOVE.Market Research On DOVE.
Market Research On DOVE.
 
Segmentation- definition, basis and nivea case study
Segmentation- definition, basis and nivea case studySegmentation- definition, basis and nivea case study
Segmentation- definition, basis and nivea case study
 
Lux report
Lux reportLux report
Lux report
 
Marketing plan (LUX).
Marketing plan (LUX).Marketing plan (LUX).
Marketing plan (LUX).
 
Lifebuoy
Lifebuoy  Lifebuoy
Lifebuoy
 
Lux (H.U.L.) positioning of Lux
Lux (H.U.L.) positioning of LuxLux (H.U.L.) positioning of Lux
Lux (H.U.L.) positioning of Lux
 
Lifebuoy
LifebuoyLifebuoy
Lifebuoy
 
Lux introduction
Lux introductionLux introduction
Lux introduction
 
Britannia group- 11
Britannia   group- 11Britannia   group- 11
Britannia group- 11
 
Project RepoRt on Mkt SegmeNtation Of Lux SoaP
Project RepoRt on Mkt SegmeNtation Of Lux SoaPProject RepoRt on Mkt SegmeNtation Of Lux SoaP
Project RepoRt on Mkt SegmeNtation Of Lux SoaP
 
Park avenue deo project report
Park avenue deo project reportPark avenue deo project report
Park avenue deo project report
 
Hul template
Hul templateHul template
Hul template
 
ECONOMIC SUPPLY AND DEMAND REPORT - BRITANNIA INDUSTRIES
ECONOMIC SUPPLY AND DEMAND REPORT - BRITANNIA INDUSTRIESECONOMIC SUPPLY AND DEMAND REPORT - BRITANNIA INDUSTRIES
ECONOMIC SUPPLY AND DEMAND REPORT - BRITANNIA INDUSTRIES
 
marketing strategy of lux soap with reference to HUL
marketing strategy of lux soap with reference to HULmarketing strategy of lux soap with reference to HUL
marketing strategy of lux soap with reference to HUL
 
Wood land brand study
Wood land brand studyWood land brand study
Wood land brand study
 
Brand image Of lux Soap in Cuttack City
 Brand image Of lux Soap in Cuttack City Brand image Of lux Soap in Cuttack City
Brand image Of lux Soap in Cuttack City
 
Nirma company analysis
Nirma company analysisNirma company analysis
Nirma company analysis
 
Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.
Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.
Deodorants - Axe, Dove, Yardley, Rexona, Nivea - SWOT Analysis, Positioning.
 

Similar a Quantquistionnair Lux

Quantitate Quistionnair
Quantitate QuistionnairQuantitate Quistionnair
Quantitate QuistionnairRMC
 
Yen | by AGORA. Issue 02
Yen | by AGORA. Issue 02Yen | by AGORA. Issue 02
Yen | by AGORA. Issue 02AGORA Group
 
International Fragrances Essay
International Fragrances EssayInternational Fragrances Essay
International Fragrances EssayAmelia Richardson
 
presentation of BRAND---BY SUMIT MUKHERJEE
presentation of BRAND---BY SUMIT MUKHERJEEpresentation of BRAND---BY SUMIT MUKHERJEE
presentation of BRAND---BY SUMIT MUKHERJEEsumit mukherjee
 
Branding. and packaging ppt for students
Branding.  and packaging ppt for students Branding.  and packaging ppt for students
Branding. and packaging ppt for students meenakshikh
 
Fmcg preference questionnaire
Fmcg preference questionnaireFmcg preference questionnaire
Fmcg preference questionnaireNanda Kumar
 
Presentation On The Survey Of Washing Powder
Presentation On The Survey Of Washing PowderPresentation On The Survey Of Washing Powder
Presentation On The Survey Of Washing Powderguest561f62
 
Durex invisible kushal_walia
Durex invisible kushal_waliaDurex invisible kushal_walia
Durex invisible kushal_waliakushal walia
 
Revlon Case Study
Revlon Case StudyRevlon Case Study
Revlon Case StudyAshley Lott
 
Revlon Inc. Case Study
Revlon Inc. Case StudyRevlon Inc. Case Study
Revlon Inc. Case StudyMellisa Hedeen
 
The 6th Sense (Retail Detail Congres Sensitieve Marketing)
The 6th Sense (Retail Detail Congres Sensitieve Marketing)The 6th Sense (Retail Detail Congres Sensitieve Marketing)
The 6th Sense (Retail Detail Congres Sensitieve Marketing)Thisplays2
 
Characteristics Of Nurse Soap Notes
Characteristics Of Nurse Soap NotesCharacteristics Of Nurse Soap Notes
Characteristics Of Nurse Soap NotesAngel Ashford
 
SLIM PGDIP stage 2 (DBR)
SLIM PGDIP stage 2 (DBR)SLIM PGDIP stage 2 (DBR)
SLIM PGDIP stage 2 (DBR)Ayesha ***
 
Uw -session_xi,_xii_-_tb
Uw  -session_xi,_xii_-_tbUw  -session_xi,_xii_-_tb
Uw -session_xi,_xii_-_tbisb&m
 

Similar a Quantquistionnair Lux (20)

Quantitate Quistionnair
Quantitate QuistionnairQuantitate Quistionnair
Quantitate Quistionnair
 
Yen | by AGORA. Issue 02
Yen | by AGORA. Issue 02Yen | by AGORA. Issue 02
Yen | by AGORA. Issue 02
 
International Fragrances Essay
International Fragrances EssayInternational Fragrances Essay
International Fragrances Essay
 
presentation of BRAND---BY SUMIT MUKHERJEE
presentation of BRAND---BY SUMIT MUKHERJEEpresentation of BRAND---BY SUMIT MUKHERJEE
presentation of BRAND---BY SUMIT MUKHERJEE
 
Branding. and packaging ppt for students
Branding.  and packaging ppt for students Branding.  and packaging ppt for students
Branding. and packaging ppt for students
 
Let’s talk about brand
Let’s talk about brandLet’s talk about brand
Let’s talk about brand
 
Fmcg preference questionnaire
Fmcg preference questionnaireFmcg preference questionnaire
Fmcg preference questionnaire
 
Private labels vs National brands
Private labels vs National brandsPrivate labels vs National brands
Private labels vs National brands
 
Presentation On The Survey Of Washing Powder
Presentation On The Survey Of Washing PowderPresentation On The Survey Of Washing Powder
Presentation On The Survey Of Washing Powder
 
Durex invisible kushal_walia
Durex invisible kushal_waliaDurex invisible kushal_walia
Durex invisible kushal_walia
 
Revlon Case Study
Revlon Case StudyRevlon Case Study
Revlon Case Study
 
Revlon Inc. Case Study
Revlon Inc. Case StudyRevlon Inc. Case Study
Revlon Inc. Case Study
 
Deo analasis
Deo analasisDeo analasis
Deo analasis
 
Plan
PlanPlan
Plan
 
The Branding Gourmet
The Branding GourmetThe Branding Gourmet
The Branding Gourmet
 
The 6th Sense (Retail Detail Congres Sensitieve Marketing)
The 6th Sense (Retail Detail Congres Sensitieve Marketing)The 6th Sense (Retail Detail Congres Sensitieve Marketing)
The 6th Sense (Retail Detail Congres Sensitieve Marketing)
 
10 step marketing plan
10 step marketing plan10 step marketing plan
10 step marketing plan
 
Characteristics Of Nurse Soap Notes
Characteristics Of Nurse Soap NotesCharacteristics Of Nurse Soap Notes
Characteristics Of Nurse Soap Notes
 
SLIM PGDIP stage 2 (DBR)
SLIM PGDIP stage 2 (DBR)SLIM PGDIP stage 2 (DBR)
SLIM PGDIP stage 2 (DBR)
 
Uw -session_xi,_xii_-_tb
Uw  -session_xi,_xii_-_tbUw  -session_xi,_xii_-_tb
Uw -session_xi,_xii_-_tb
 

Más de RMC

service audit-hotel
service audit-hotelservice audit-hotel
service audit-hotelRMC
 
Buisness contingency plan
Buisness contingency planBuisness contingency plan
Buisness contingency planRMC
 
Imc Ques.
Imc Ques.Imc Ques.
Imc Ques.RMC
 
Qualitatetive Qua
Qualitatetive QuaQualitatetive Qua
Qualitatetive QuaRMC
 
Lux Presentation 1226827433542952 8
Lux Presentation 1226827433542952 8Lux Presentation 1226827433542952 8
Lux Presentation 1226827433542952 8RMC
 
Lux
LuxLux
LuxRMC
 

Más de RMC (6)

service audit-hotel
service audit-hotelservice audit-hotel
service audit-hotel
 
Buisness contingency plan
Buisness contingency planBuisness contingency plan
Buisness contingency plan
 
Imc Ques.
Imc Ques.Imc Ques.
Imc Ques.
 
Qualitatetive Qua
Qualitatetive QuaQualitatetive Qua
Qualitatetive Qua
 
Lux Presentation 1226827433542952 8
Lux Presentation 1226827433542952 8Lux Presentation 1226827433542952 8
Lux Presentation 1226827433542952 8
 
Lux
LuxLux
Lux
 

Último

To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 

Último (20)

Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 

Quantquistionnair Lux

  • 1. DRAFT QUESTIONNARE We, the students of Ravenshaw Management Centre, are conducting a Marketing Research on the LUX soap for the study purpose only. OBJECTIVE To study the brand image of LUX. IDENTIFICATION OF CUSTOMER 1-Name: 2- Gender: M F 3- DOB: 4- Age Group: 15-20 35-40 20-25 40-45 25-30 45-50 30-35 50 & Above 5- Educational Qualification: Under Metric Metric Higher Secondary(+2) Graduation Post graduation Other 6-Occupation: 7-Family Annual Income: Below 1 lakh 1 to 3 lakh 3 to 5 lakh 5 to 10 lakh
  • 2. Above 10 lakh 8- Family Members: Below 5 5 to 7 7 to 10 10 & Above ******* Questionnaire To Customer about product 1. What are the brands of soap, you are aware of ? PRODUCTS TOM SPONTANEOUS AIDED LUX DETTOL CINTHOL LIRIL PEARS MARGO SANTOOR NIRMA SAVLON WILD STONE PARKAVENUE MYSORE SANDAL 2. Usage PRODUCTS CURRENT USE PREVIOUS EVER USE CONSIDER USE LUX DETTOL CINTHOL LIRIL PEARS MARGO SANTOOR NIRMA SAVLON
  • 3. WILD STONE PARKAVENUE MYSORE SANDAL 3. Have you ever used LUX ? Y / N 4. If LUX is in current use, then of which category ? 5. How many times you are using the LUX in a day ? I. Once II. Twice III. More than two times 6. Do all the members of your family use the same brand of soap ? Y /N 7. If No, what are the other brands ? ......................................................( Mention ) 8. What is the frequency of purchase ? I. Weekly IV. Quarterly II. Bimonthly V. Semi-annually III. Monthly VI. More ………………….. 9. Generally which one you prefer w.r.to weight ? I. 50gm IV. 135gm II. 75gm V. 150gm III. 100gm VI. Other……………… 10.From which sources you get the information about your soap ? Advertisement Shopkeeper’s Reference Relative’s or Friend’s Reference Other……………………………………
  • 4. ******** 11.What are the factors you take into consideration before buying a soap? Price Ingredients Value for money No Side Effect Brand value Fragrance Celebrity Endorsement Colour Relative Reference Packaging Discount Skin care Special offer flavour Easy Availability Durability Foam Effects on Germs 12.Do you consider any other Factors ? Y / N 13.If yes, please mention …………………………………………………… LUX-LX SANTOOR -SR DETTOL-DL NIRMA-NR CINTHOL-CN SAVLON-SL LIRIL-LR WILD STONE-WS PEARS-PR PARKAVENUE-PK MARGO-MR MYSORE SANDAL-MS *********************** 14.Which are the brands you prefer on overall basis ? ( ) 15.Which brand do you think has the best range of prices? ( ) 16.Which brand gives good value for money ? ( ) 17.Which soap has the best brand value? ( )
  • 5. 18.Which are the brands do you like on celebrity endorsement point of view? ( ) 19.Which brand is more recommended by relative mostly? ( ) 20.Which brand offer good discount time to time? ( ) 21.Based on special offer, which brand attracts you more? ( ) 22.Which brand is available in maximum store? ( ) 23.Which brand do you think has zero side effects? ( ) 24.Which brand you prefer on fragrance? ( ) 25.Which brand do you think comes up with variety of colours time to time? ( ) 26.Which brand flavours do you like most? ( ) 27.Packaging –wise; which brands attract you more? ( ) 28.Which brand has a greater effect on germ? ( ) 29.Which brand do you think better suits your skin type ?( ) 30.Which brand you think having herbal ingredients ?( ) 31.Which brand is being preferred by all age groups ? ( ) 32.Which is the most trustworthy brand ? ( ) 33.Are you satisfied with your soap ? Y / N 34.If No, what do you expect more from your product? …………………………………………… 35. Do you have any plan to switch over ? Y / N 36. If yes, to which brand ? …………………….. *********
  • 6. 37.Does your soap affect i- body-odour Y / N ii- Freshness Y/N iii- Feel good factor Y / N iv- Hygiene Y/N 38.Do you feel it’s effectiveness remains throughout the day ? Y/ N 39.Do you feel more active after bath ? Y/N ********* 40.Based on your experience rank the following soap w.r.to corresponding attributes. 5.VERY GOOD 4.GOOD 3.AVERAGE 2.LOW 1.VERY LOW ATTRIBUTES LX DL CN LR PR MR SR NR SL WS PK MS VALUE FOR MONEY BRAND VALUE FLAVOUR PACKAGING GOOD EFFECT ON GERMS MOISTURIZING EFFECT AYURVEDIC INGRADIENTS FOAM CELEBRITY ENDORSEMENT PRICE SKINCARE HYGIENE AVAILABILITY