(http://www.trimaxsolutions.com/Portals/TrimaxSolutions/PDF/Trimax-Solutions-How-to-use-Screencasting-software-to-increase-reach-and-brand-awareness.pdf)-Screencasting software, such as Snagit or Camtasia, easily allows creating videos by recording your computer screen, which is further enhanced by also recording your voice in the form of audio narration. You can then upload the video you have created, called a Screencast, to the internet, which can then be shared as a link or saved straight to your computer as a video.

1. www.trimaxsolutions.com Social Media Packages
How to use Screencasting software to increase reach and brand awareness
How to use Screencasting software to
increase reach and brand awareness
Screencasting software, such as Snagit or Camtasia,
easily allows creating videos by recording your
computer screen, which is further enhanced by also
recording your voice in the form of audio narration.
You can then upload the video you have created,
called a Screencast, to the internet, which can then
be shared as a link or saved straight to your
computer as a video.
Creating Video through Screencasting Softwares

2. How to use Screencasting software to increase reach and brand awareness
Engage Customers With Your Brand
In creating an onscreen presentation with a voice
over you can show customers what your brand
and business is about to engage them with your
company and help create lasting relationships.
You can do this by creating a PowerPoint with a
voice over to convey your brand personality and
placing this on your “About Us” page, to engage
potential customers by providing a personal
insight into your company. The video can be
uploaded to YouTube which can be shared
between users and create further links back to
your site to increase traffic, ranking and brand
awareness.
www.trimaxsolutions.com Social Media Packages How to use Screencasting software to
increase reach and brand awareness

3. How to use Screencasting software to increase reach and brand awareness
Easily Create Internal Training Videos
Creating training videos with Screencasting software is a
great way to reduce the amount of time your business
spends training it’s staff. Once the videos have been
created, they can be used time and time again, allowing
the trainer to focus their time on other areas. Screen
recording training videos are great for documenting
processes and procedures as companies can create
detailed hands on instructions which are easy to
understand and can be replayed dependant on the user’s
needs.
www.trimaxsolutions.com Social Media Packages How to use Screencasting software to
increase reach and brand awareness

4. How to use Screencasting software to increase reach and brand awareness
Create Support and Frequently Asked Questions
Using Screencast video for technical support
purposes reduces the amount of emails and phone
calls from customers needing assistance. Videos
could be included to show how to use products and
services by using PowerPoint presentations with
step-by-step instructions and images, which can be
further explained in the voice over, for example. If
you offer a particular service, Screencasting is a
great way to walk customers through the processes
they need to follow also.
www.trimaxsolutions.com Social Media Packages How to use Screencasting software to
increase reach and brand awareness

5. How to use Screencasting software to increase reach and brand awareness
Promote your Products and Services
Promoting your products and services on your
website through a Screencast can engage
potential customers, by providing visitors a
chance to find out more about what you are
selling. Try to promote the benefits of your
product features and service functions to
show how they will be of use to customers in
aiding their lifestyle. Through viewing your
Screencast, if customers think your product or
service will be useful to them, it will generate
a higher amount of interest.
www.trimaxsolutions.com Social Media Packages How to use Screencasting software to
increase reach and brand awareness

6. How to use Screencasting software to increase reach and brand awareness
Highlight Existing Content
Screencasting is a great way to highlight existing
content to help drive traffic and really get your
message across to encourage deeper and more
engaging interaction through video format as
opposed to just text alone. For example, you could
easily convert existing company PowerPoint
presentations, Word documents or PDFs into
videos by adding a voiceover with Screencasting
and voice recording software to explain and
highlight areas of particular interest.
www.trimaxsolutions.com Social Media Packages How to use Screencasting software to
increase reach and brand awareness