(http://www.trimaxsolutions.com/Portals/TrimaxSolutions/Trimax%20PDF%20Newsletters/2014%20Articles/Trimax-solutions-article-Optimising-your-LinkedIn-company-page.pdf) - With Linked in being the number one professional B2B social media site, with over 200 million members and 2 million company profiles (June 2013), it has become a necessity that business’ utilise the network to its full advantage. LinkedIn now offers a lot more than its original function of assisting businesses with their employment needs. L

1. Optimising your LinkedIn company page
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2. Optimising your LinkedIn company page
Making strong marketing campaigns
With Linked in being the number one professional B2B social media site, with over 200 million
members and 2 million company profiles (June 2013), it has become a necessity that business’
utilise the network to its full advantage. LinkedIn now offers a lot more than its original function
of assisting businesses with their employment needs. Businesses can use their LinkedIn profile to
post updates, advertise vacancies and share company news with connections that have the same
industry interests and are already engaged, with either the company or the industry, in which
they operate.
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3. Optimising your LinkedIn company page
Updated content & highlighted offerings
Keep your business fresh in your connections mind, by appearing in their news feed regularly. You
can post updates with company news or links to industry specific information which might be of
interest to your connections. Links to your website blog entries are great for LinkedIn updates if
you have a blog set up on your website. Highlight the products and services that your business
offers in the ‘Products & Services’ area to make your connection aware of what you can do for
them. This is a great place to include any presentations or guides your company has, to give your
connections further information with call to actions.
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4. Optimising your LinkedIn company page
Expanding network & asking recommendations
Increase your company’s credibility by asking for recommendations from your satisfied customers.
Recommendations will help build trust with your connections and are shown in the ‘Products and
Services’ area on display for all your connections to see. It is advisable to also encourage employees
to follow your page and share company specific posts with their connections, therefore spreading your
message further to like-minded connections. Invite your personal connections, email subscribers and
other social media connections to follow your company page. You can also increase your network by
using social plugins on your website to enable website visitors to connect with you on LinkedIn and
share your content with other users.
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5. Optimising your LinkedIn company page
Stand out from competition
Make sure that the cover photo you display on your company page is eye catching and memorable
to stand out from the competition. Your cover photo needs to convey your brand personality and
also be functional with all the required information. As the cover photo is the only customisable
visual imagery on your company page it needs to effectively engage with your connections.
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6. Optimising your LinkedIn company page
The implications for your business
By ensuring that the above recommendations are in place, you can successfully expand
your network and enhance the quality of your message to your LinkedIn connections. By
optimising your LinkedIn company page you should extend your reach and engage a
greater number of potential customers to hopefully generate more leads for your business.
Remember that the more quality content you post on your company page, in the form of
updates, the higher search engines, such as Google, will rank the content due search
engines loving ever changing, dynamic content.
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