The document discusses Mattel's plans to introduce a Barbie doll that wears a burqa to promote Barbie in Islamic countries. It notes Barbie's success is due to constant reinvention, reflecting girls' interests at low production costs. While over a billion Barbie dolls of diverse cultures have been sold, some criticize Barbie for promoting materialism. The document compares Barbie to Fulla, an Islamic fashion doll, and provides ideas for promoting a burqa-wearing Barbie such as through Islamic prayers CDs, hijabs, storybooks, and tie-ups with other brands.