The analysis of data within a prospect management system can be used to evaluate fundraising effectiveness, assist with strategic planning, and inform management decision making. This session will cover what is important to monitor, how to establish benchmarks, and how to set up progress reporting and analysis.
Presenters:
Josh Birkholz, Director of DonorCast Analytics, Bentz Whaley Flessner
8. Effective Fundraising Reveals and demonstrates how the prospect’s interests, motivations, life goals, and/or firmly held beliefs are met through the work and vision of the nonprofit.
24. Overall Process (following base development) Market Research Identification with screening and modeling Prospect Research Qualification with data Field Research Discovery / qualification through interaction Plan Strategy Solicitation Stewardship Cultivation Major Gift Fundraising Cycle
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27. Leads Suspects with unverified capacity, propensity, attachment, interests, etc. (coding begins, often into pools by funding priorities). Qualification Prospect Research techniques to verify capacity, propensity, attachment, and interests through individual-level research.
28. Qualified Leads Suspects with verified capacity, propensity, attachment, interests, etc. Discovery Field research conducted by gift officer to verify capacity, propensity, attachment, and interests through interaction.
29. Is this a Prospect? Not a Prospect Consider other fundraising strategies. Not a Prospect Now Future prospect. Reminder set for resuming contact. Yes No Not Yet Prospect Capacity, propensity, attachment, interests, etc., verified through discovery. Strategy in place.
41. Data Preparation and Modeling: Report Inventory Name of Report Purpose Key Data Elements Distribution Frequency Person/s Responsible 1 2 3 4 5 6 7 8 9 10