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Similar to Here are some key considerations when deciding who will represent your organization online through social media:- Designate a social media manager or team. This person/group will be responsible for developing and executing your social media strategy. - Look for someone who understands your brand, mission and audience. They should be able to authentically represent your organization online.- Consider digital skills and experience with social platforms. Familiarity with platforms like Facebook, Twitter, LinkedIn etc. is important.- Availability to regularly post, engage and monitor channels is essential. Social requires consistent time commitment. - Customer service mindset is valuable to effectively respond to questions and issues. - Multiple voices may be best rather
Similar to Here are some key considerations when deciding who will represent your organization online through social media:- Designate a social media manager or team. This person/group will be responsible for developing and executing your social media strategy. - Look for someone who understands your brand, mission and audience. They should be able to authentically represent your organization online.- Consider digital skills and experience with social platforms. Familiarity with platforms like Facebook, Twitter, LinkedIn etc. is important.- Availability to regularly post, engage and monitor channels is essential. Social requires consistent time commitment. - Customer service mindset is valuable to effectively respond to questions and issues. - Multiple voices may be best rather (20)
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Here are some key considerations when deciding who will represent your organization online through social media:- Designate a social media manager or team. This person/group will be responsible for developing and executing your social media strategy. - Look for someone who understands your brand, mission and audience. They should be able to authentically represent your organization online.- Consider digital skills and experience with social platforms. Familiarity with platforms like Facebook, Twitter, LinkedIn etc. is important.- Availability to regularly post, engage and monitor channels is essential. Social requires consistent time commitment. - Customer service mindset is valuable to effectively respond to questions and issues. - Multiple voices may be best rather
- 1. Introduction Workshop Social Media Digital Past 2012 Royal Commission on the Ancient and Historical Monuments of Wales (RCAHMW) James Mott PROJECTBOOK FOUNDER CREATIVECOMMS DIRECTOR Create an ENGAGING online presence for your brand using social media.
- 2. Introduction -Workshop Social Media ProjectBook Information resource • Heritage Register • Products Directory • Event Calendar • Articles • Blogs (PB, Members news & Heritage Orgs) • News (generated from twitter) • Directory of Organisations Our membership • Over 500 businesses listed on the website • Including contractors, craftsmen and consultants in the heritage register. • A wide range of sector professionals ranging from archaeologists to architects, blacksmiths to woodworkers.
- 3. Digital Media Workshop Social Past 2012 Introduction • Short video • The Big 4 – Linkedin | facebook | Twitter | You Tube • The Social Media Model • Social Broadcasting - events Getting practical • Developing a social media strategy and setting policy • Setting Goals and objectives • Determining your audience • Your website – keeping brand continuity • Marketing • Monitoring your progress • Finish
- 4. The Four Main Platforms Social Media Workshop Facebook More than 500 million active users twitter 175 million registered users LinkedIn 100 million members YouTube 490 million users per month
- 5. Social Media Prism Social Media Workshop
- 6. Video Media Workshop Social Social Media Revolution http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
- 7. Focus on: YouWorkshop Social Media Tube Suitable for: organisations & businesses Functions: • Video sharing • Communicate • Inform • Build your Brand • Promote events • Educate your audience
- 8. Focus on: Linkedin Social Media Workshop Suitable for: Individuals & organisations Pages for individuals Linkedin Groups Business pages Functions: • Get Connected • Build Relationships • Communicate • Inform • Crowd Sourcing
- 9. Focus on: facebook pages Social Media Workshop Suitable for: Mostly organisations & special interest groups/businesses Functions: • Communication • Building your Brand • Broadcast news • Promotions • Promote events • Information
- 10. Focus on: Twitter Social Media Workshop Suitable for: EVERYONE Functions: • Get Connected • Build Relationships • Communicate • Customer Relations • Building your Brand • Broadcast news • Promotions • Promote events • Crowd Sourcing • Get Advice • Collaborating • Get referrals • Educate your audience • Raise awareness
- 11. Social Media Model Social Media Workshop ENGAGE AND EDUCATE YOUR AUDIENCE Engage Inform Your Website New Content Talk RSS | Information (Your Space) Blog Broadcasts News Events Engaged Semi – engaged Not engaged – inconsistent | info resources AUDIENCE 50 300 650 AUDIENCE OF 1000 Engage Meet privately Talk Regularly Contact Attend events DEVELOP ADVOCATES | ENGAGE + NURTURE
- 12. Social Broadcasting Social Media Workshop Challenge: How to take the life, operations, events etc. into the social sphere Example for a Cathedral: Activities • Worship • Mission • Ministry • Heritage • Music • Repair Works • Tours • Church groups • One off exhibitions • Church calendar events Social broadcasting ranges from talking on twitter to a full scale story boarded campaign – it will cost..
- 13. Promoting Events Social Media Workshop Engage a huge online audience for your events and leave a legacy to promote in the future. relatively little effort – HUGE ROI How ?? Choose a hashtag on twitter Create a dedicated website Promote on twitter and other networks Encourage people at your event to share information, pictures and comment. Organisation to engage people online during the event Consider live blogging, pictures, video etc. Post event... Embed speaker presentations onto website Collate online conversation about the event and publish
- 14. Free Online Tools Social Media Workshop
- 15. Website Features Social Media Workshop Some Practical Points
- 16. Social Media Strategy Social Media Workshop We need a Strategy Go Go Go.. Social Media Tools versus Strategy Which one first?
- 17. Questions before Strategy Social Media Workshop Before we go too far down any one path, we should ask some questions: Are your customers likely to be online? Are you ready to handle negativity? Platforms like blogs and videos allow for negative comments, and some company/organisation cultures aren’t ready to engage with those opinions. How will you incorporate this into people’s daily jobs? How will you measure results? How much time are you willing to invest? What’s your willingness to experiment, take risks, and adjust your plans?
- 18. Strategy Starters Social Media Workshop If we’re going to put a social media strategy into place, we need to align the path we’re going to take, and develop it with an understanding of how to reach our goals. Where are we going? How are we going to get there? Let’s get there. Let’s start on the “how.”
- 19. Strategy Starters Social Media Workshop Listening: implement at least a rudimentary listening platform. Communications: build a starting place to hold your conversations. Methods: determine the mix of content you intend to create, and build workflow around it. Community: most social media strategies have to address community and how you will interact with the people you seek to gather around your business/organisation. Outposts: develop social network outposts where you can communicate with other communities, and also share the way back to your own platform. Marketplace: if your strategy involves making money, build a marketplace external to your community - keep these separate. Attention: learn how to build awareness and encourage relationships with the media you’re making.
- 20. Goals Media Workshop Social Increase customer base. Generate leads. Drive sales. Build awareness. Make money from your content. Establish thought leadership. Educate customers. Customer-source part of your product development. Reach new channels of customers. Improve internal communication.
- 21. Defining a target audience Social Media Workshop The reason why most fail in the social sphere is that they don't take time to identify who their target audience is. In fact most companies would make it an objective to market to everyone! The best way to succeed in social media is to identify your target market first and then work out how to reach them. There are two ways to identify your target market audience. You can either describe your existing audience Or you can describe what your ideal target audience is.
- 22. Target Media Workshop Social Audience The types of audiences you could be looking to include:.. Local people People in the same sector Anyone Current clients or customers Potential clients or customers Associates of current/potential clients or customers Journalists and editors Bloggers Suppliers Affiliate businesses Thought leaders Special interest groups People defined by age
- 23. Strategy- Website Features Social Media Workshop Modern Website Features: • Direct Links to Social Media • Less static content and more fresh content • Ability to add fresh content. Blogs and articles etc. • Keyword rich content • Social Media sharing buttons • Ability to generate comment • RSS Feeds Case Study: http://www.projectbook.co.uk/
- 24. RSS Feeds Workshop Social Media
- 25. Marketing – SoMe impact Social Media Workshop Website Advertising, Telesales E-Marketing, Email Signature. Press and PR, Blog Directories – on and offline Marketing Events, Exhibitions, courses, CP Networking, Newsletters D Brochures, Answer Phone - Call Promotions, Sponsorship waiting Business Cards, Stationary
- 26. Who? Media Workshop Social Who Will Represent you online? Secretary Youngster Computer Geek
- 27. Who? Media Workshop Social Qualities • Social - Friendly • Trustworthy • Creative • Aware of your objectives • Can dedicate 15 – 30 mins per day • Will follow guidelines
- 28. Policy Media Workshop Social Do we need company guidelines and policies?
- 29. Monitoring Workshop Social Media Free Monitoring Tools hootsuite socialmention radion 6 (paid) tweetreach http://tweetlevel.edelman.com/ klout manually i.e Linkedin google alerts Technorati Google Blogsearch
- 30. Lets get connected... Social Media Workshop Social Media Courses & consultancy for organisations, individuals & companies. Speaker James Mott PROJECTBOOK FOUNDER Lets get connected Facebook Page Twitter @projectbook LinkedIn ProjectBook group
- 31. Introduction Workshop Social Media Digital Past 2012 Royal Commission on the Ancient and Historical Monuments of Wales (RCAHMW) Social Broadcast James Mott PROJECTBOOK FOUNDER CREATIVECOMMS DIRECTOR Create an ENGAGING online presence for your brand using social media.
- 32. Social Broadcasting Social Media Workshop Challenge: How to take the life, operations, events etc. into the social sphere Example for a Cathedral: Activities • Worship • Mission • Ministry • Heritage • Music • Repair Works • Tours • Church groups • One off exhibitions • Main church events
- 33. Strategy: story board Social Media Workshop
- 34. Considerations Social Media Workshop Budget - What will it cost? People - What will be involved Social Accounts – How to set up? Tools - What mediums will we use?
- 35. Free Online Tools Social Media Workshop
- 36. Social Broadcasting Social Media Workshop Question Are you convinced that social media broadcasting is worth investing in?? From talking on twitter to full broadcast – how far will you go?