1. Boos$ng
interac$vity
via
mobile
internet
Rutger
Beckers
Thursday 28 October 2010

2. ๏ company
founded
by
pioneers
from
mobile
services
business
๏ bundle
over
50
y
of
experience
in
mobile
content
/
media
/
consumer
marke$ng
๏ focus
on
interac(vity
via
mobile
devices
๏ have
created
and
patented
a
new
mobile
billing
engine
and
pla?orm:
TAPP
About
The
Applica$on
Store
Thursday 28 October 2010

3. what’s
happening?
Thursday 28 October 2010

4. Thursday 28 October 2010

5. “By
the
end
of
2011,
smartphones
will
overtake
feature
phones
in
the
U.S.
market”
(source:
The
Nielsen
Company,
June
2010)
Thursday 28 October 2010

6. Thursday 28 October 2010

7. Media
Tablet
Sales
0
50.000
100.000
150.000
200.000
2010 2011 2012 2013
19.490
54.781
103.425
154.150
sold units per year
2010
-­‐
2014
(source:
October
2010)
Thursday 28 October 2010

8. What’s
happening
๏
feature
phones
are
becoming
smartphones
๏
big
touch
screens
and
fast
internet
connec$ons
๏ phones
and
data
plans
are
ge[ng
cheaper
๏ iPhone
and
iPad
as
game
changers
Thursday 28 October 2010

9. Over
50
new
tablets
being
launched
in
next
three
months
Media
Tablet
Sales
Thursday 28 October 2010

10. Thursday 28 October 2010

11. devices
+
content
+
right
price
mobile
internet
is
booming
=
some
exci$ng
new
possibili$es
for
interac$vity
=
Thursday 28 October 2010

12. interac$vity
Thursday 28 October 2010

13. ‣ media companies are looking for new
revenue streams through diversification of
their activities
‣brands are looking for interaction with their
fans
‣ interactivity via sms, IVR and the red button is
already an interesting source of income
premium sms
classic mobile phone
the red button
set-top box & remote
IVR
telephone
Thursday 28 October 2010

14. ‣kickbacks from operators are really low:
they keep up to 60% of the revenues.
‣the operators ‘own’ users and user data,
which makes marketing and cross selling
hard.
‣ the interactivity is really basic and not much
fun. There’s no real entertainment factor.
premium sms
classic mobile phone
the red button
set-top box & remote
IVR
telephone
Thursday 28 October 2010

15. Tapp is great alternative for those models
‣ it has a kick back of up to 89%
‣ you co-own the users that like your
brand
‣ great opportunities for increasing the
volume of interactions and your revenues.
Thursday 28 October 2010

16. Patented
Thursday 28 October 2010

17. Introducing Tapp.
A new application that enables media
companies to interact with their audience
and generate new revenue streams through
their favorite device: the mobile phone.
Thursday 28 October 2010

18. Here’s how Tapp works
First, you download the
free application to your
mobile phone
It will be available in every major app store
Thursday 28 October 2010

19. Here’s how Tapp works
Next, you launch
the app and register
user data: mail,
age, sex, location
Next, you pick out
your favorite
brands
Thursday 28 October 2010

20. Here’s how Tapp works
Users can select
their favorite
brands
Thursday 28 October 2010

21. Here’s how Tapp works
You get updates
about what your
friends and favorite
brands are doing
you also get
notified through a
push notification or
via mail
Thursday 28 October 2010

22. Here’s how Tapp works
Thursday 28 October 2010

23. users can share interactions on
social networks
Rutger Beckers has entered a Coke Zero
competition and might win a Dodge Nitro.
3 minutes ago via Tapp · Comment · Like · See
what else I did on Tapp
Coke Zero
Thursday 28 October 2010

24. In the first release there will be some nice ways
to interact with your audience: polls,
competitions, live comments, (tv) chats,
purchases, coupons and donations
Later on there will be a lot more possibilities e.g.
including audio and video
Thursday 28 October 2010

25. TAPP runs on every mobile operating system
and can be used on more than 400 different
mobile phones and tablets
Thursday 28 October 2010

26. In the first release there will be some nice ways
to interact with your audience: polls,
competitions, live comments, (tv) chats,
purchases, coupons and donations
Later on there will be a lot more possibilities e.g.
including audio and video
Thursday 28 October 2010

27. Tapp will be launched in Europe by Q4 2010.
Already quite a few A-brands have joined in and will
be interacting with their audience through Tapp.
Tapp is about strong brands.
We would love to your brand to our platform.
Thursday 28 October 2010

28. Boos$ng
interac$vity
via
mobile
internet
Rutger
Beckers
Thursday 28 October 2010